Which hotels does the differentiated marketing strategy apply to?

High-end hotels or characteristic hotel. The following are several hotel types suitable for differentiated marketing strategies:

1, luxury hotel: customers of this kind of hotel are often not very sensitive to price, and they value the quality service and unique experience provided by the hotel more. Through differentiated marketing strategies, we will highlight the characteristics and advantages of the hotel itself and attract more high-end consumers to stay and spend.

2.spa Resort Hotel: This kind of resort hotel usually focuses on providing a full range of services, including spa services such as fitness, beauty and massage, as well as various entertainment activities. When implementing the differentiation strategy, we can focus on promoting its unique spa products and facilities, and at the same time emphasize its concealment and tranquility in the natural environment to attract the target tourist market.

3. Small boutique hotels: Small boutique hotels can stand out in a differentiated way. For example, they can innovate in architectural style or additional products and services provided, such as pet-friendly policies or special yoga classes.