Traditional Culture Encyclopedia - Hotel reservation - The method of hotel front desk reception to upgrade rooms
The method of hotel front desk reception to upgrade rooms
As the saying goes, "No pains, no gains", and high quality means high price. For a new guest, the advantages of hotel products can not be reflected at once, but the price is clear at a glance. During the reception, I often hear such a complaint: "It's too high, can you give me a discount?" . In this case, the receptionist should point out the reasons for the high price of the products provided to the guests and explain why the price is high.
2, the guest benefit method
The receptionist should turn the price into the benefits and satisfaction that can be brought to the guests, inspire and guide the guests, and promote their purchase behavior. For example, when the front desk receives a guest who is hesitant because of the high price, it can be said: "The mattress and pillow in this room have health care functions, which can not only give you a full rest, but also prevent diseases."
3. Comparative advantage method
When the hotel's supply price is inconsistent with the customer's demand price, the receptionist might as well use "comparative advantage" to resolve the customer's price objection, that is, compare the advantages of their own products with the disadvantages of similar products, so as to make the advantages of our products more prominent.
4. Appropriate footwork
Due to the increasingly strong bargaining characteristics of hotel products, the price varies with different guests, which has become a very normal phenomenon. For customers who really can't afford the store price, giving appropriate discounts is also an important means to adapt to the market and competition. "Do it when you have to do it" to avoid the phenomenon that guests throw themselves at each other. But make concessions within the scope of authorization.
Sales skills of hotel reception;
1. When the guests enter the lobby, the front desk staff should smile and greet each other politely. Always remind yourself: "Every guest who comes to the door is the most precious, so try your best to keep each other." Usually pay more attention to the accumulation of selling skills and formulate a set of skilled workflow.
2. Service attitude: good at communicating with guests with eyes, showing enthusiasm and sincerity. Second, greet every guest with polite language. -Behave appropriately, naturally and sincerely. Answer questions simply, clearly and appropriately, and don't exaggerate the accommodation conditions. Third, pay attention to every guest and patiently explain the problem to them.
3. Introduce the room flexibly: A. In the process of selling the room to the guests, we should emphasize the value of the room rather than the price, so that the guests feel that the room we are selling is overvalued. B, you can selectively quote to the guests, and introduce the corresponding room characteristics to the guests one by one. C. In case of indecisive guests, you can show them around the guest room to give them an intuitive feeling and dispel their doubts.
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