Five major themes of Mid-Autumn Festival planning

It's Mid-Autumn Festival again. At night, the moon is bright and flowers are in full bloom. Speaking of Mid-Autumn Festival, do you know any interesting activities? The following are five theme schemes about Mid-Autumn Festival planning that I bring to you. I hope you like it!

Theme plan for Mid-Autumn Festival activities 1

The 15th day of the eighth lunar month is the traditional Mid-Autumn Festival in China and the second largest traditional festival in China after the Spring Festival. August 15th is in the middle of autumn, so it is called Mid-Autumn Festival. The ancient calendar in China called August in the middle of autumn "Mid-Autumn Festival", so the Mid-Autumn Festival is also called "Mid-Autumn Festival". The Mid-Autumn Festival is coming. In order to better carry out hotel sales services and achieve a double harvest of economic and social benefits, this marketing plan is formulated in combination with the actual situation of our hotel and our traditional national customs.

I. Target market analysis

Hotel customers are mainly middle and upper-class people and staff, but many of them are private consumers, which requires hotels to take into account the personal interests of those private consumers on the basis of improving their grades.

Second, the pricing strategy

1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.

2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.

3. The price of Mid-Autumn Festival package (explained below) should not be too high, and the per capita consumption should be controlled at _ yuan (excluding drinks).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, and reached around the Mid-Autumn Festival (but according to the hotel's net profit).

Third, marketing strategy.

1. Make Mid-Autumn Festival special packages, which are divided into three categories according to the actual situation: affordable, medium and high. There are two meals, three meals and other types. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).

2. If the family members' birthday is August 15, they can enjoy a 50-60% discount when dining in the hotel with valid certificates (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them.

3. If the mobile phone and fixed telephone number are 8 15 (in the _ zone), you can enjoy a 50-60 discount when dining in the hotel with valid documents (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them. It's a hotel. Contact these people directly.

As there is no accommodation service in this hotel for the time being, we can join hands with other large hotels focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can pick them up by car, and it is also recommended to recommend the Mid-Autumn Festival package to them.

5. Send some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the hotel should be printed on them).

6. This activity will be held on the day of the lunar calendar.

Fourth, promotion strategy.

1. Place outdoor advertisements at the entrance of the hotel, around the railway station and bus station (outdoor advertisements are mainly in the form of painting and banners).

2. TV, street banners and newspaper advertisements are combined.

3, you can try mobile phone short message advertising, focusing on the old customers of the original hotel, paying attention to the use of appropriate language, mainly introducing the latest activities of the hotel.

4. Make pop-up box advertisements or larger FLASH animation advertisements or banners on the website. The processing of web animation and pictures must be consistent with the marketing content.

5. Flyer advertising is ok, but the quality of flyers must be high.

Theme planning of Mid-Autumn Festival II

_ _ is a community integrating commercial housing and commercial prosperity. In order to make the sales of _ _ reach the goal of "going up a storey still higher", we decided to hold the Mid-Autumn Festival party. The implementation plan of this Mid-Autumn Festival party is as follows:

I. Activity time

_ year _ month _ day 18: 00—2 1: 00

Second, the venue of the event

_ _ Square

Third, the theme of the event

__

Theme Interpretation: This theme organically combines developers with Mid-Autumn Festival, and at the same time renders a warm home atmosphere, which means going home when entering _ _.

IV. Purpose of the activity

1. Build a platform for close communication between owners and developers.

2. Establish the corporate image of the developer and further publicize the real estate.

3. Dig deep into potential consumer groups.

The estimated number of participants in the verb (verb) activity.

Mid-Autumn Festival party: _ _ people

Mid-Autumn Festival reception: _ _ people

Total: _ _ people

Intransitive verb campaign slogan

"Go home for dinner tonight?"

Interpretation of the activity slogan: As a traditional festival in China, there is a saying in the Mid-Autumn Festival: "I miss my relatives twice during the festival", so the activity slogan can trigger this activity with a relative's inquiry, which can also arouse the public's * * *, and also implies that this activity will make all participants feel at home.

VII. Creativity

1. In this activity, you can enjoy _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

2. Make and give away some cultural promotional shirts at random.

3. Use the words "_ _" to make the Mid-Autumn Festival printed admission ticket (the shape refers to the shape of the moon cake).

The purpose of the above activities is to strengthen the publicity effect of the activities and highlight the humanized business philosophy of developers.

Mid-Autumn Festival planning theme scheme 3

I. Theme

Mid-Autumn Festival cake activity

Second, the purpose

The annual Mid-Autumn Festival is coming. In order to enrich employees' entertainment life, promote communication among employees, enhance team cohesion, show the company's care for employees, and let everyone have a wonderful and unforgettable Mid-Autumn Festival.

Three. Main activities

Pancake+dinner

Fourth, time.

1. Divide the cake time: _ month _ day.

2. Dinner time: _ _ _ _

Verb (abbreviation of verb)

1. wavering: not decided yet.

2. Dinner: The location of the restaurant has not been determined.

Organization and coordination of intransitive verb activities

Labor union of human resources department

Seven. participant

All employees of the company

Eight. Activity flow

1, 15: 20 leader's speech

2. Cake 15: 30- 17: 30.

3, 19: 00-20: 30 Mid-Autumn Festival dinner.

The activity ended at 20: 30.

Nine. Activity funds (about _ _ yuan in total)

(1) The cost of Expo activities is RMB _

1, activity prop: _ yuan;

2, Bo cake award * * * yuan;

(2) The dinner fee is RMB _

X. organizational arrangements

1. comprehensive coordination group: comprehensive coordination of activities and handling of other emergencies.

2. Activity group: activity organization, planning, venue layout and venue management.

3. Purchasing group: purchasing and distributing event prizes and drinks.

4. Newsgroup: event promotion, press release writing and camera shooting.

5. Back-up team: responsible for the safety control of the whole event site and the pick-up and drop-off service of the staff in the dinner place.

XI。 Bo cake rules

Each cake has 1 top students, 2 opposite classes, 4 "three reds", 8 "four advances", 16 "two lifts" and 32 "one show". There are 63 cakes in the plenary session, including the number 796 13, which is an auspicious number. The country is 998 1, which is the number used by the emperor, 8972, which is the number of chitose, and Zheng Chenggong sealed King Yanping, so he used the number 63.

There are 63 cakes, representing the champion, champion, flower exploration, scholar, juren and scholar respectively. Throw six dice in a big porcelain bowl. There are 30 blog rules: one show, two lifts and three reds, with one red four, two red four and three red four as cakes respectively. The number one scholar is based on the appearance of four red dots and two red dots, which is called "the number one scholar inserting golden flowers", and you can get the number one scholar and two pairs of cakes.

The winner of the first prize is four four dividends, four of which are a few points more; The appearance of "five sons" overwhelmed the four reds, that is, any five of the "five sons" except the five reds are counted as "five sons", depending on how many points you bring. "Five reds" means that there are five reds and four points, overwhelming the "five sons", among which the points are even greater. The second place and the flower scout, known as the "pair of sugar", will get the cake at one to six o'clock. In addition, there are rare "Six Bohong" and "Six Bohei" that are no longer used.

How to play: Everyone has to throw six dice into a big bowl at a time (again, you must play with a porcelain bowl). Everyone takes turns throwing dice and you can get a cake according to the number of dice. If the dice fall out of the big bowl, this round is invalid and continue to participate in the next round.

Mid-Autumn Festival planning theme scheme 4

First, the purpose of the party

Promote the company's corporate culture and enrich the cultural life of employees. Improve team morale and team cohesion. Show the peaceful and close image of business leaders and build a platform for close communication between business leaders and grassroots employees.

Second, the party's creative thinking.

1, creativity of party process

(1) Invite two employees' families to participate in the Mid-Autumn Festival, so as to reunite employees' families, strengthen employees' sense of belonging to the enterprise, and highlight the concept of Mid-Autumn Festival reunion. During the dinner, the host met with the employees and their families, and the leaders presented gifts to the employees' families on behalf of the enterprise and took photos as a souvenir.

(2) After the leader's speech, the banquet hall was dimly lit, and the stage background was dotted with crickets. Invite several senior leaders, middle managers and grass-roots employees to take the stage to light up the "moon". At this time, a huge moon shines on the stage background, and the galaxy under the moon churns and dances. The main subtitle of the party appeared, accompanied by grand music. The celebration program of the party officially began, and the opening dance was performed on the stage.

③ Interactive programs between business leaders and grass-roots employees, such as games, sketches and chorus. , close the distance with employees.

(4) The closing chorus of the party and the cold fireworks on the stage.

2. Creativity of party layout

Check-in area: the background materials for check-in are corporate LOGO, bright moon, stars, night sky and main subtitles of the party.

Banquet area: the central design of the stage is the main background, and the two sides are the sub-backgrounds. The main background is the bright moon and starry sky, and the video images are all designed in 3D and played on the high-definition big screen. The secondary background shows fixed content, namely the main subtitle of the party and the corporate LOGO.

Third, the process of political parties

18: 00- 18: 59 sign in and take photos.

The party/kloc-0 starts at 9: 00, and the host invites the leaders to make opening speeches.

19: 05 The leader announced the start of the party and started the party button with middle-level and grass-roots employees.

19: 06-20: 45 program performances, games and lottery.

There will be chorus and cold fireworks from 20: 46 to 20: 50.

Free photo taking at 20: 5 1-2 1: 00.

2 1: 0 1 After the party, arrange the return trip (drunk driving, bus pick-up, goods counting, party checkout).

Fourth, the creativity of the party program.

Dance: the opening dance chooses the national style group dance to drive the atmosphere.

Essay: The employees of the enterprise direct and perform by themselves, and process and sort out the popular events on the internet based on the things in the employees' work.

Drama: fully tap the drama lovers in the staff to perform.

Singing: employee performance.

Acrobatics: performed by an external professional team

Games: Employees direct and perform by themselves.

Mid-Autumn Festival planning theme scheme 5

I. Background of the event

With the arrival of the Mid-Autumn Festival, a traditional festival of the Chinese nation, many merchants have aimed at the business opportunities of the Mid-Autumn Festival and made enough articles around the Mid-Autumn Festival gifts such as moon cakes. Based on Daoxiang Village, a leading pastry enterprise, seize the favorable opportunity of Mid-Autumn Festival, strive to realize the development of new forms of brand moon cake promotion, and formulate the promotion plan and design.

Second, the promotion goal

1. Promote the sales of stores with the consumption of Mid-Autumn moon cakes, and activate the sales of moon cakes with the image of stores. Reunion month, reunion feeling, "Xiang Tao Village Moon Cake" sent home.

2. Infect customers and enhance corporate image through the good words and deeds of Mid-Autumn Festival ambassadors when giving gifts.

3. Provide convenience for customers and attract more customers.

4. Communicate feelings for customers.

Based on this activity, it can be extended to other festivals, such as Christmas or New Year's Day.

6. Increase the competitive means of enterprises and make differentiation.

Third, the analysis of commodity promotion environment.

(A) Macro-market factors

It has a great influence on enterprises, which is beyond the control of enterprises. Only by studying the macro-environment and its changes and looking for favorable opportunities can enterprises occupy the market and obtain greater economic benefits.

Macro environmental factors mainly include

1. Demographic factors: Mid-Autumn Festival, family reunion, and more concentrated consumers are conducive to commodity promotion.

2. Economic factors: during the financial crisis, stimulating domestic demand and stimulating consumption.

3. Social and natural factors: China people attach importance to this traditional festival, and under the impetus of cultural atmosphere, a consumption storm has also been set off.

(2) "Customer is God". Only when the products we promote meet the needs of consumers and win their trust can we have a family reunion in the Mid-Autumn Festival, and "Xiang Tao Village Moon Cake" will bring you happiness.

1. Consumer's consumption behavior and psychology: I miss my parents more in Mid-Autumn Festival; Mid-Autumn Festival family reunion. In the Mid-Autumn Festival, giving gifts, visiting relatives and friends and other consumer behaviors, consumers have their own psychology in the process of consumption, and sales promotion should grasp consumers' psychology and promote sales reasonably.

2. Service level required by consumers: In the relatively fierce competition in the Mid-Autumn Moon Cake market, consumers are pursuing high quality and low price, and Daoxiang Village Moon Cake Time-honored brand has many market advantages. Meet the demand and improve the service level.

3. Analysis of consumers' purchasing power: consumers pursue products that can meet their own needs and are inexpensive. Our promotion is based on low price and high quality, which really brings benefits to customers and adapts to their purchasing power.

4. Analysis of consumers' consumption environment: Among many moon cake promotion activities, consumers have a lot of choices. We will improve the promotion environment to the maximum extent and improve the service quality in the promotion process, which is a real win-win situation for consumers.

(3) Modern society is a competitive society, and the competition for "Mid-Autumn Moon Cake" will be more intense. Only by beating our competitors, can we make our "Xiang Tao country moon cakes" sell more and make more profits.

1. Competitor's strategy: In the same period, various methods such as mall promotion and supermarket promotion were adopted to promote sales, and they were combined with other products to promote sales.

2. Competitor's goal: to further expand the brand effect and improve the sales profit.

3. Advantages and disadvantages of competitors: the advantage is a wide range of expansion; The disadvantages are single means, high cost and inconvenient transportation.

4. Competitor's coping mode: There is a complete service organization, and all departments cooperate effectively, which can meet consumers' needs in time and accept consumers' feedback.

(D) Analysis of internal environment

1. Resources: We can contact suppliers in time, and the goods will not be piled up or out of stock.

2. Competitiveness: high quality and low price: convenient transportation: strong teamwork ability and diversified service means.

3. Logistics input and output: convenient transportation and basically "zero inventory".

4. Production and operation: assembly line, quality assurance and efficient production.

Fourth, advertising analysis.

1. advertising goal: to realize real and extensive promotion activities through large-scale advertising.

2. Advertising fee: _ _ _ _ yuan

3. Advertising information: promote brands, enhance influence, expand sales channels and increase sales.

4. Advertising media: newspapers and leaflets

5. Evaluation of advertising effect: to achieve the purpose of promotion during the festival and establish the brand awareness of Daoxiang Village in the hearts of consumers; Further promote the corporate culture of Mi _ _!

Verb (abbreviation of verb) activity content

1, time: _ _ _-the day before Mid-Autumn Festival

2. Location: The activity is limited to Hui _ _ City.

3. Activity preparation

1, arrange a certain number of transport vehicles and "Mid-Autumn Festival Ambassadors".

2. Drivers must be familiar with urban driving routes, and it is required to reduce time consumption as much as possible during transportation and improve transportation efficiency.

3. Educate "Mid-Autumn Ambassador" in words and actions, and learn how to deal with problems.

4. Appropriately increase the price of moon cakes to maximize the overall profit.

5. Contact the card dealer and buy a certain number of exquisite cards, which can be classified according to different gift-giving objects, such as lover cards, relatives cards and friends cards.

6. Campaign promotion: Post posters in shopping malls about one week before the campaign is implemented, or strengthen the publicity breadth through newspapers, radio and other channels. But it can only be implemented after a certain cost accounting. Publicity should be concise and easy to understand, and special circumstances need to be explained.

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