Have fun-tourism activity planning

Fun-tourism activity planning 1

1. Name: zaker theme tour

2. Purpose of the activity:

1. Right Existing products are further subdivided to more accurately obtain target users and provide more valuable information;

2. Product adjustment needs to be based on the editor having a clear idea of ??product theme classification and completing a large number of The basis for carding work.

3. Activity content: Select a theme, edit and play selected content, and package products;

1. Initial idea:

Launch regularly (every two Weekly) theme travel together - the travel section can refer to Ctrip's weekend travel practice, setting the general direction of "hotels, natural scenery, theme vacations, sports and outdoor", plus "hot recommendations". The theme tour we want to do is to choose a smaller angle, select some of the relatively eye-catching things, and add a series of copywriting to make the selected products more interesting, and at the same time guide users to see more things that are not selected in this book. Other content of the special issue;

In addition, you can also focus on hot spots, festivals (such as the upcoming Thanksgiving), popular variety shows (Where are we going, Dad...), celebrities (restaurants, popular on Weibo), Also try.

2. To give two examples...

a. Traveling with parents - "When you get old...", the purpose is for leisure, health and relaxation, natural scenery. Seaside islands, forest oxygen bars, lakes and landscapes; hotels can choose garden hotels, classical flavors, and health valleys; if the user is more high-end, they can meditate and taste tea, burn incense and pray... Try to refer to the previous "touching" family love copywriting or the words of parents Love copywriting attracts users

b. Thanksgiving - "An invitation letter from Thanksgiving", making product specials around Thanksgiving. Pay attention to the event information of major hotels, such as sumptuous dinners at Four Seasons Hotel Guangzhou and Shangri-La, a hot spring trip with the most grateful person, outdoor island parties with many friends, RV BBQ,... Thanksgiving gifts/travel/carnival ~Similar activities can also be held at other festivals, with product selection and copywriting and packaging, which requires content and entertainment editors to work together. The principle is that even if I can’t afford it, I will be tempted after reading the activities, such as partying at sea with many friends. , this festival is just a metaphor... (A diaosi who has never stayed in a five-star hotel actually doesn’t know what they are thinking.)

4. Activity cycle:

Once every two weeks, make a fixed column

5. Required resources:

1. Promotion resources:

Combined with the theme of each issue, design Corresponding covers, banners, etc.

Carousel & targeted push, cover promotion is best once in a while

Topics, channel entrances, and other fixed topics, related cooperation

< p> 2. After the editor has accurately segmented the products, the products and technologies can be adjusted according to the content, add a long-term entrance to the play tab, and view past editor-selected theme games

3. Our copywriting skills. Users don’t hate ads. The key is to maintain outstanding brand characteristics. If there are some soft articles in the circle of friends, even if they are advertisements, they are willing to forward them... None of us have much experience in this area. If there are similar creative ideas Advertising colleagues in communication and product packaging... experience for learning.

6. last Valuable information is very limited. It is necessary to subdivide and integrate existing products

The first plan mainly focuses on content operations, regarding user operations, sharing of order points certification, and a series of welfare activities. The second plan has a more detailed description so that users can Get the most valuable information and the most interesting gameplay for them. Even though I can’t afford it, I’m very excited! That's a success.

Have Fun-Tourism Segment Activity Planning 2

1. Name: User & Activity Operation

2. Activity Background and Purpose:

The Travel Channel has a high reading volume, and the online travel market trend has become increasingly mature in recent years. People (especially young people) have become accustomed to booking hotels online and like to travel independently. They will check online to learn about relevant local information before traveling. Travel guide. At present, the ZAKER Travel Channel mainly introduces a series of domestic travel consultation introductions based on current tourist hot spots. Its function is often to tell readers what new, interesting and beautiful scenery is happening where. Subtly intensify people's yearning for tourism destinations. So can we at ZAKER also provide such a one? A place where fine travel notes can be collected?

So the first step now is to bring together ZAKER users who like to travel, mobilize their activity and enhance their stickiness. Create a living circle for travel and food experts. By giving some rewards to travel users, we encourage them to publish their travel experiences here sustainably. This provides the opportunity to further tap into the travel consumption potential of this type of users.

How to mobilize the enthusiasm of users to participate on the basis of valuable content, user operation & community operation work.

3. Main content:

1. Based on the "seven deadly sins" that have been proven by mature experience in the market, the following attempts can be made:

a. Lust: # TravelThe Most Wonderful "Papa" Experience# #游情 encounter# (Similar topics)

b. Vanity: Identity authentication on personal homepage, personal business card of travel expert, photography expert, food expert ( Similar to the columnist of Food Sun Talk)

c. Greedy: Hotel coupons (for example), a big discount, instant discount when spending xx, or a direct voucher of several hundred yuan, but time It may not be that convenient and has a short validity period...

d. Lazy: Convenient, lightweight, easy to operate, fast user experience; needs technical support, no good ideas at the moment

e. Peeping: This is just a matter of imagination. "He also looked at the people nearby, he also went there..." Select some users with outstanding personalities or who are more handsome or beautiful.

The first three ideas above are relatively clear and easier to implement. You can put them aside temporarily until you have clear ideas before proceeding;

So from the topic, user points, experts, Starting from three angles of user welfare, the general activity process is as follows:

2. Topics

2.1 Start a topic, # TravelThe Most Wonderful "Papa" Experience# (If you are not active in the early stage, you can Use the wisdom of boys and girls and the power of the Internet to edit as much as you like... and the reminder can be anonymous... In fact, it is an opportunity to write a serious pornographic article... the audience will like to read it);

2.2 Selected user comments, editors with better content can manually add likes in the background to keep it at the forefront of answers, so that wonderful pornographic articles are always at the top;

2.3 Related products (love hotels, Theme hotel...), or if we have a corresponding theme (for young couples), we can promote it in conjunction with the topic;

2.4 Event gifts, reward points, or physical objects

3 . User identity

3.1 Ordinary users: Points system (focuses on the degree of participation in the fun part, and gifts are given when the points are reached. For example, Zaker notebooks and NetEase Cloud Music do this), graded according to points

3.2 Expert users: Discover real travel experts among ordinary user groups. The frequency and especially the quality are difficult to guarantee through continuous comments. The current idea is to refer to the food and sun talk model to find some offline rich tourism resources. people (such as club leaders)

After there is a group of certified users, the model is similar. They can post some activities organized by themselves to attract other travel users. In addition, according to the type of activities, we can also promote some products accordingly. Or recommend a series of Zaker products based on their group attributes.

(There are many ways to authenticate users. When it comes to product changes such as personal homepages, product scheduling may also need to be taken into consideration. Even if both parties are mentioned, sufficient preparation is required. Experts do not necessarily have to Selection is based on topics and hot comments)

4. User benefits

Based on the current product list-style waterfall presentation, it is very expensive to do a sleep trial and a food trial. And the effect is limited (no price advantage compared with Qunar), it is easier to achieve: personalization, emotion, style...

Format:

Personalized travel souvenir book (Add a few photos and templates and then print);

Post orders, give good reviews, and send movie ticket coupons;

Cute condoms... (for couples & erotic topics)

Benefits will be finalized based on specific content before each event.

4. Activity cycle

Topic: twice a week

User benefits: combined with topic content, at least once every two weeks

5. Required resources:

1. Promotional resources, homepage carousel, other fixed thematic promotion slots, channel entrance

2. Topic coordination, #PlayTopic# Objectively speaking, time is actually There is no limit. The frequency of posting two or three times a week may help to form a brand effect. However, if there are products that are mainly promoted in the current period, focus on promoting the products

3. User personal homepage, expert Certification requires the content department to develop high-quality experts and the cooperation of product technology...

4. User benefits, movie ticket coupons, customized templates, gift funds... (the prices are not very expensive)