Different mobile phones and air tickets are very different! A woman in Sichuan was "killed" by big data. What do you think of this?

Different mobile phones and air tickets are very different! A woman in Sichuan was big data? Kill them? In this regard, my opinion is that killing big data is immoral and needs the state to introduce laws to stop it. All major Internet companies need to set an example and maintain a good Internet environment.

It is very common for consumers to use mobile phone software in business activities, especially shopping and life services, which currently account for a high proportion. Big data killing is hidden in the mobile phone software commonly used by consumers. For example, in the mobile phone group buying software, there are many big data killing behaviors in activities closely related to life, such as booking hotel rooms, air tickets, taxis, movie tickets, etc. Internet commerce platform uses the data of users' behavior preferences in the past to analyze the different usage habits and needs of users with different consumption levels, so as to provide reference for the development of Internet commerce platform. Relying on network applications to provide goods or services with higher prices. On the contrary, the price of goods or services provided is relatively low, and finally the price difference for different consumers is realized.

With the rapid development of cloud computing and the arrival of the era of big data, thousands of information on the Internet hides the needs of users for food, clothing, housing and transportation. Group buying software also came into being. It not only greatly facilitates the life of users, but also has the characteristics of low price, which is more attractive to users than offline purchase. However, in the face of this huge preference, we must pay attention to one problem, that is, the price of the same goods or services disclosed by Internet companies to old customers is much higher than that of new customers. This is called big data? Kill them? Phenomenon. The same situation also exists on platforms such as air ticket purchase, hotel reservation, movie ticket purchase, e-commerce, tourism, etc. Online travel platforms are more common. On some websites, many users even have the right to complain. At the same time, the most serious problem in the era of big data is that the same user enjoys information between different websites. Many users can basically satisfy the situation of searching or browsing content on a website. If they browse another platform, they will immediately recommend similar content.

With the improvement of network platform technology and algorithm, personalized recommendation of Internet platform greatly reduces the average search cost of consumers. However, due to the serious information asymmetry between the platform and consumers, the platform may provide misleading suggestions to users, or distort the normal consumption experience of users in theory, leading to unjust enrichment. The data occupied by these platforms will lead to a series of problems, such as the disclosure of users' personal information, data abuse, public information transactions and so on. When the development of big data technology involves fair and moral value judgment, due to the economic characteristics of the market, the market cannot adjust spontaneously in most cases. The government can organize some meetings or take various forms of activities to improve the understanding of the legitimate price behavior of enterprises and play the role of prevention and early warning in advance. Secondly, relevant departments should establish corresponding price files to track and record price violations in the whole market in the form of price credit. For some enterprises that often violate the law, they should be made public in the market through the media.