Linguistic Features of Hotel Logo

Hotel signs are divided into lobby signs (such as cashier), floor signs, house numbers, function signs, clock signs, billboards, house price signs, foreign currency exchange cards, etc. Cooking pays attention to color, fragrance, taste and shape, so do hotel signs, emphasizing "shape, color, quality and taste" If the hotel logo contains a symbol, it should involve the hotel industry attributes, the hotel name, and a decisive feature-the competitive advantage of the hotel, which is an overwhelming feature. Signboard design needs to consider the surrounding architectural environment and humanistic characteristics. Installing a sign with China classical characteristics in European-style buildings will give people a sense of disharmony; In children's amusement parks, designing signs into cartoon images will arouse children's interest and play a better guiding role; The symbol in antique buildings is the most &; It has an ancient style. In today's modern and international social life, all kinds of indicators with different functions can be seen everywhere in the internal and external spaces of buildings, which play a role in diverting, guiding, consulting and warning different environments. Explanatory signs transcend language barriers and provide great convenience for people from different countries and nationalities to communicate.