I'm just a liquor seller. How does the new brand liquor enter the hotel? What's the specific plan?

It seems that you still have a long way to go, but don't worry, there is still a long way to go to answer your question:

1. How does the new brand liquor enter the hotel?

First, there are many factors. First of all, there are many kinds of liquor now. Most hotels are indifferent to new brands, especially products that are not well-known or high but really cold. There is a simple reason. Regardless of high-end brands or low-end brands, liquor occupies the same capital. Obviously, for liquor that has just entered the store, the first thing is to pass the profit barrier. You know, my wine is better than other brands. What is good? How much is my profit higher than other wines of the same price, what is my policy, how flexible my settlement method is, and what is the quality of my wine (of course, the quality of wine is a vague concept, and everyone knows that the homogenization of liquor is obvious, unless people who know wine can tell the difference, why don't ordinary people come out at all, I mean the same price).

Second, establish a good customer relationship. China is an emotional country, so it is very important to establish a good customer relationship. The establishment of customer relationship can not be established overnight. You need to make customers feel that your business is pure and thoughtful, and it is best to have some value-added services. Let's exchange before making business difficult.

3. Before visiting customers, you need to know the competing products, network, price system and activity policies launched in the local market, and understand their advantages and disadvantages, such as the stable price system of mature brands, the untimely delivery of large networks, and the same profits are often thinner, which is also an important reason why new products have the opportunity to insert into the market. After understanding, you can find out the advantages of your products and form a selling point for the channels.

Fourth, tidy up your mind and be prepared to visit many times. It is very difficult for new products to enter the market, because every hotel or shop, especially the catering circulation terminal with large business volume, will have its own flagship products, and these flagship products will be the key defensive places for competing products. Therefore, the development of such shops needs perseverance and strategy.

2. What should I bring to the hotel for the first time? Looking for who? Say what?

First, we must bring our own mentality. The first impression is very important to the boss, especially your image can affect the image of the terminal boss on your product.

Second, sample wine is indispensable, right? This is a routine. The advantage of introducing products about topics is that they can promote sales quickly, and the disadvantages are more obvious, which is more likely to lead to the rejection of terminal bosses. The promotion of so many varieties of wine and so many new products has annoyed the boss. As a business expert, it is very important to know the boss some time ago before entering the business state. If two people don't enter the dialogue state when talking about business, 80% will collapse.

Third, who to recruit? Oh, it's simple. Find the person in charge.

Fourth, say what? In this regard, I think from a psychological point of view, I think you have shifted your mind when dealing with business. The success of business depends on whether your value can be recognized by the boss, so you need the real needs of the boss or be able to transfer these needs. Until you can reach * * * knowledge.

Summary: Business needs you to get to know each other constantly and find common interests. The most important thing is to constantly sum up experience. If you can't do it at first, ask yourself what the reason is, and you will gradually understand. The reason why you started this topic clearly shows that you are not confident, right? If you want to find a foolproof way to arm yourself, there is no fixed process in business unless Cao Cao Can marries Zhang Ziyi. ...