What brands does Platinum Hotel Group have?

7 Days Hotel Chain, Mo Lifeng Hotel, Chaoman Hotel, Bofino, Xi 'an Hotel, Xi 'an Hotel, Amber Hotel, Jia Dao Hotel Chain, Mula Coffee, Manzhu Sand painting Platform, Tan Ke Plan, etc.

Platinum Group is one of the most innovative and influential enterprises in China, focusing on the field of experience consumption, digging deep into the real needs of consumers, and starting from the unique travel and leisure life experience and value appeal, building two strategic platforms: membership system and brand creation, thus providing consumers with a rich experience life circle.

Platinum Group's business: At present, Platinum Group has become the enterprise with the largest number of hotel brands in China, covering hotels, apartments, coffee chains, art public welfare platforms and so on. It owns nearly 20 brands, and United Jinjiang has over 654.38 billion members, with a total of over 4,400 stores, covering more than 450 cities across the country, and actively expanding to overseas markets such as Southeast Asia, Europe and Africa.

The development of Platinum: The hotel chain was formally established in July 2005. By 2007, the number of stores exceeded 100, and it was officially listed in 2009. Zheng Nanyan is the chief brand builder, chairman and founder of Platinum Group, and serves as CEO. He has received angel investment from He Boquan and others.