Why is the hotel's New Year's Eve business bleak?

After several years of fierce competition, the price of New Year's Eve in many star-rated hotels has quietly dropped, and the price level of some hotels has been comparable to that of social restaurants. Many hotels look down on the New Year's Eve market because of lower selling prices and shrinking profits.

The main target group of hotel New Year's Eve dinner is family units, and the consumption level is relatively low, so it is impossible to raise the price very high. Compared with the sales of Christmas and Valentine's Day dinners, there is almost no room for speculation. Many star-rated hotels launch New Year's Eve dinner purely for social benefits and hotel image, and will not actively perform in market operation and promotion. The meager profit is the decisive factor.

According to industry analysis, most five-star hotels in Beijing are mainly European and American business guests, and spending too much energy on the marketing of New Year's Eve dinner that European and American business guests are not interested in will inevitably affect other related work of the hotel. If business guests are not satisfied, the sales of "chicken ribs" New Year's Eve products will not be worth the loss.