Glorious course of Dinoya furniture

●1September 1999, Ren Hao Furniture Factory (No.1 Factory) was established, specializing in the production of dining tables, dining chairs, coffee tables and antique suite series, and the brand "Dinoya" was born.

● June 5438+February 2000, Ren Hao Yameixuan Factory (No.2 Factory) was established to produce panel furniture.

● In March 2002, we successfully launched "Shabili" and named it "Fontainebleau" series, which created the leading edge of "Shabili" furniture in the industry.

● In June 2002, Mei Hao Sofa Factory (No.3 Factory) was established.

● In March 2003, "Ebony" was grandly launched and named as "black tulip" series, which defined the corporate culture theme of "civilization, self-discipline, honesty and dedication", effectively strengthened the corporate culture construction and injected new vitality into the development of Ren Hao.

● In August 2003, Pingyang Jinyadi Furniture Factory was integrated and renamed Changsheng Furniture Factory (No.4 Factory).

● In March 2004, the third-generation new product "White Walnut" was launched, named "Time and Space Reproduction" series.

● In June, 2004, Shenzhen Ren Hao Furniture Development Co., Ltd. was registered to comprehensively promote the development strategy of large-scale production, group management, diversified development and brand management, and improve the company's marketing management, marketing, product development and quality control.

● At the end of 2004, the company built Ren Hao Furniture Industrial Park, which integrates development, manufacturing, marketing and logistics, covering an area of 6,543.8+0.4 million square meters, which has given wings to the new development of Ren Hao.

● In March 2005, "Cai Feng Generation" was successfully put on the market, which opened a good situation to enter the middle and high-end market, and also marked a successful step for Dinoya in the research and development of panel furniture.

● In June 2005, Dinoya National Dealer Chamber of Commerce was successfully held in Shenzhen Pingshan Liulian Hotel. Mr. Zhang Chuanxi, Secretary General of Furniture Decoration Chamber of Commerce of All-China Federation of Industry and Commerce, was present to congratulate.

● In June, 2005, 165438+ 10, Dinoya VIP Dealer Annual Meeting and New Product Launch Conference was held in Shenzhen Guanlan Golf Club.

● In February, 2006, Ren Hao National Supplier Conference was successfully held in Regent Garden Hotel, Huizhou.

● In March 2006, Dinoya's in-depth marketing seminar was held in Dongguan Jiahui Hotel, and nearly 1,000 dealers from all over the country attended the meeting.

● In March 2006, the successful promotion of three series of bright panels (Fontainebleau, black tulip and Ruth Life) with the theme of "Bright World" pushed Dinoya bright furniture to the peak of development and laid a solid foundation for the further development of Dinoya brand.

● In August, 2006, the "Urban Pastoral" series went on the market, flaunting Dinoya brand as one of the high-end furniture brands, laying a solid foundation for successfully exploring the high-end market.

● From August to September, 2006, Dinoya Shandong and Heilongjiang regional distributors were held in five-star hotels in Jinan and Harbin.

● In March 2007, the combination of "Cai Feng" and "Cai Feng" came out, which marked the comprehensive finalization of the pyramid product strategy of Dinoya brand: "Urban pastoral" solid wood furniture has fully established the high-end image of Dinoya brand; "Bright Combination Series" meets the demand of low-end market and realizes the rapid expansion of Dinoya's sales network. The appearance of "maple-picking wood" series has created a new era of industry category development, and inserted wings for Dinoya to fully enter the middle and high-end market.

● In March, 2007, "4: 2: 1" subverted the traditional profit model, introduced the "experiential" marketing concept into Dinoya's full range product market for the first time, restored the authenticity and vividness of the theme scene, and completely subverted the original sales model of panel furniture enterprises focusing on single product display; The effective communication between "consultant" shopping guide and consumers has broken the old shopping guide mode of furniture terminal stores, and realized the effective establishment of the brand image of Dinoya specialty store and the substantial improvement of sales performance.

● In August, 2007, the three series of "Cai Feng" were fully listed, which indicated that Dinoya Furniture launched the market segmentation strategy in an all-round way, and fully promoted the "Cai Feng" combination series to occupy the commanding heights of the new concept solid wood furniture market.

● In August 2007, the second phase of the 80,000-square-meter industrial park built in Ren Hao was put into full use, which started the great journey of vigorously promoting the combination series of "Maple Mining" and defending "Glory First", and opened the grand blueprint for the second venture!

● In September 2007, the signing ceremony of Dinoya's general agent in Shandong was held in Zibo. Zibo Axe King Furniture became the general agent of Dinoya in Shandong, and cooperated with Ren Hao to establish a large-scale logistics storage base in Shandong.

● In September 2007, Ren Hao Furniture signed a strategic cooperation agreement with Chatter, the largest decorative paper giant in the world, and formed a strategic partnership. Chairman You and President Lena Schultz attended the signing ceremony.

● From June 5438 to February 2007, the "Cai Feng Four Generations" was successfully developed, and Ren Hao Furniture completely established its position as the "Kingdom of New Concept Solid Wood Furniture".

● From June 5438 to February 2007, Dinoya's "4: 2: 1 profit model" was comprehensively selected as "Top Ten Marketing Events in China Furniture Industry" by Sohu.com, Focus Decoration Home Network and other media, industry authorities and netizens.

● In March, 2008, the second phase project of Ren Hao Furniture Industrial Park introduced the production line imported from Germany and Italy, which made the company's production capacity and quality assurance reach a new height in the industry.

● In May 2008, Dinoya launched "Win in China, Win in Dinoya" in China, which had a wide influence and was widely welcomed by consumers all over the country, and the terminal sales reached a new high.

● In August 2008, Ren Hao launched a brand-new high-end brand "modica", which led the development of the industry with the new European and American solid wood products of "modica" and took the lead in getting out of the "predicament" of the industry development.

● On June 5438+065438+ 101day, 2008, President Huang and Secretary-General Hou of Shenzhen Furniture Industry Association came to inspect and guide the company, and highly praised the company in product innovation, enterprise development, talent welfare, infrastructure construction and industry influence, especially the company's new products.

● Since June 5438+065438+1October 13, 2008, in order to stimulate domestic demand and give back to consumers, Dino Yate has held a million preferential activities of "Warm Winter" for nearly two months, which has achieved good results and greatly promoted terminal sales.

● On June 27th, 2008, 65438+February 27th, Ren Hao furniture "Dinoya" and "Modica" Shenzhen Hongxing self-operated stores were grandly opened, offering a rich home feast for Shenzhen citizens, marking a new page in the self-operated business of Ren Hao furniture.