Company's 10th Anniversary Celebration Plan

Company's 10th Anniversary Celebration Plan (I)

First, the concept of activities.

1, Bai Yang thinks:

Celebration etiquette is the concentrated display and comprehensive dissemination of the company (brand) image, and it is the comprehensive embodiment of the internal cultural concept and spiritual outlook of the enterprise.

"Public relations activities with enterprise's own characteristics and personality" is an inevitable means for an enterprise to establish its brand, publicize its image and culture, and fully display its comprehensive strength. In the process of establishing and promoting its brand, it can often get twice the result with half the effort.

2. Purpose of the activity

Celebrate the 20th anniversary of the establishment of Chu Jin Materials Co., Ltd., review the past and look forward to the future, strengthen the cohesion of the enterprise, and further create an excellent corporate culture.

Through event planning, packaging and image promotion, during the experience of the guests participating in the whole celebration, they will certainly be amazed by the business philosophy, corporate culture, integrity, corporate image and business model, leaving a deep and beautiful impression, so they are willing to further deepen and extensively cooperate with the treasury to achieve a win-win situation. Through the invitation and dissemination of the media, we will expand the influence of treasury in the industry and enhance the brand image of treasury.

3. Activity theme slogan

Theme: Years sharpen gold, sincerity and brilliance.

Significance: The 20 years since the establishment of Shanghai Chu Jin Materials Co., Ltd. have been tempered and successful 10 years. "Fighting for Gold" not only highlights the attributes of Chu Jin's non-ferrous metal industry, but also vividly shows the hardships and achievements of the past 20 years. Over the past 20 years, it is the consistent adherence to the business philosophy of "integrity" that has finally enabled Chu Jin to establish a solid cooperative relationship with its customers and achieve the brilliance of each other's careers. At the same time, greater achievements in the future will still be based on the business philosophy of' honesty-oriented'.

4.20th anniversary logo

The design was inspired by the logo of Chu Jin Company. At the same time, it perfectly combines the concept of 20th anniversary. The atmosphere is full of energy and a strong sense of the times. Creative performance in the form of gold medal not only embodies the industry attribute of the vault, but also symbolizes the outstanding achievement of the vault-the leading position in the industry.

As the historical witness of the 20th anniversary of the Ministry of Finance, the commemorative signs will be used for the production inside and outside the venue, as well as the promotion of picture books, gifts and company websites.

5. The main visual creativity of the activity

Purpose:

The concentrated presentation of business philosophy and culture highlights the brand image of the enterprise, which has a strong visual impact and can be extended in series to form a unified and effective corporate image.

Theme creative elements:

Meaning of gold: Its products are like gold.

Ding-moral: its letter is like Ding.

Bamboo-moral: Its knots are like bamboo.

6. Additional effects brought by activities

(1) further enhance the company's good reputation and wide popularity in the field of non-ferrous metal circulation.

(2) In the eyes of customers and partners, further establish the overall image of Chu Jin materials as a large-scale, international and group-based comprehensive business entity with the circulation of non-ferrous materials as the core and integrating import and export trade, financial investment, logistics and distribution, and overseas business development.

(3) Through media publicity, good word-of-mouth communication will be formed, which will lay a solid foundation for the long-term development of the enterprise.

7. Overview of activities

June 30(th), 2008

165438+ 0: 00 a.m.-165438+0: 30 a.m., guests sign in.

12: 00- 13: 00 lunch.

Afternoon 13: 30- 17: 30 (tea break will be arranged during the meeting).

Evening18: 00-2100 thanks for the dinner and performance.

8. Venue

(1) International Convention Center-Lunch

(2) International Hall on the third floor of the International Conference Center-Conference

(3) Shanghai Hall on the 7th floor of the International Convention Center-thank you dinner and performance.

9. Participants (300)

(1) Senior leaders of Chu Jin Materials Company

(2) government or industry department leaders

(3) Customer leadership

(4) Partners

(5) mass media and professional media reporters

Two. Activity agenda

1, activity schedule

(omitted below)

2. The climax of the activity was set off.

The climax of the whole activity is particularly critical, which can enhance the pride of enterprises and the cohesion of employees; Make the emotions of the guests at the meeting infected with enthusiasm; Stimulate guests' sense of participation; Let all the guests leave a deep impression on this event; It can fully demonstrate the enterprise management and operation level of Chu Jin Materials Company and achieve good public relations activities.

To this end, we preset two climaxes and a bright spot, paving the way at different levels, and pushing the overall atmosphere of the event to a grand, warm and festive climax step by step.

(1) One bright spot-just visiting.

Fog curtain door curtain: ultrasonic atomization equipment creates a fog curtain, and the corporate logo of Jinchu Company is projected on the fog curtain to form a door curtain effect. While enjoying the fantastic light and shadow effect, the guests entered the newly visited place through the fog curtain.

Mysterious tunnel: Covering the whole tunnel space with black silk flannel as the curtain, combined with the quiet and wonderful music full of tunnel space, it creates a mysterious and profound space atmosphere.

Instantly looking back: 8 plasma display screens are evenly distributed along the tunnel, and a photo flash (produced according to the development stage of the enterprise) reviewing the development process of the gold storage enterprise is played.

Brilliance: the colorful light bands against the pebbles and running water flicker and jump, accompanying the guests to advance in the just-concluded visit.

A magnificent new chapter: the smoke released by the smoke machine and the changing computer lights at the end of the tunnel create a dreamy and blurred effect. When the guests crossed the end of the tunnel and entered the banquet hall, the magnificent scene in the hall suddenly jumped into view.

(2) The first climax-the tripod casting ceremony.

There are four kinds of "fuels" of "honesty, unity, efficiency and pragmatism": the four corners of the banquet hall are decorated with flags, which means "honesty, unity, efficiency and pragmatism", and four symbolic "fuels" are collected by the company representatives from the four corners of the banquet hall.

Melting furnace/Baoding/Ding casting process: the flame in the melting furnace burns continuously, and Baoding emits red light first and then releases it.

Golden lighting, unique creativity and first-class production special effects left a deep impression on the guests.

Waterfall Fireworks: At the same time of dropping the tripod, the cold fireworks of the waterfall are set off, with large scenes and bright colors. With warm and high-spirited music, the heroic and confident feelings of the enterprise are set off, and the activity is pushed to the first climax.

(3) The second climax-congratulations on the success of the performance/group photo * * * celebration.

Finale program: The finale program is magnificent and inspiring, and the guests at the meeting once again feel a positive and warm atmosphere.

Congratulations on the success of the performance and take a group photo: the leaders shook hands with the actors to congratulate the success of the performance, warm background music sounded and the audience applauded.

Rainbow Machine Departure: All the leaders and principals of the enterprise appeared, and the rainbow machine sprayed golden rainbow fireworks into the air of the stage, which meant that all employees of the financial warehousing enterprise were heading for new glory under the leadership of the leaders and pushed the activity to the second climax.

Three. Design and layout

Invitation:

Envelope:

Badge (omitted)

Signboard (omitted)

Shuttle sticker (omitted)

Reception desk card (omitted)

Pick-up card (omitted)

Information kit (omitted)

Good night card (abbreviation)

Meeting background

Dinner background

Subjective vision (omitted)

Receiving effect indication (omitted)

Conference venue renderings

Rendering of dinner venue

Schematic diagram of dinner plan (omitted)

Four. fulfil

French magic

Female folk music

Jiu jitsu performance

Electronic violin

Sichuan opera face

Thousand-hand?Bodhisattva?

French folk dance

Five. Activity preparation and site management

Good activity planning must have a good executive team to turn it into reality. With years of experience in brand and public relations promotion and corporate conference and exhibition services, Boyang can ensure the full implementation of the project. Here are some practices of our company in project implementation for discussion:

1, preparation stage

(1) Set up an activity operation team: divide the work among team members.

(2) Personnel invitation

Draw up a list of guests, journalists and special guests. An invitation letter specially designed for this opening activity.

Attached to the invitation are: driving route map and VIP parking permit.

Invitations should be sent two weeks in advance, and receipts should be prepared in envelopes to remind guests to return them on time.

Confirm the delivery of the invitation letter with leaders, important guests, important journalists and important guests in advance.

(3) Prepare on-site materials and promotional videos of activities.

(4) screen determination, size realization, production technology and completion time realization (parking permit, sign, badge, reception desk card, main background, sign-in desk screen, etc.). )

(5) Prepare lighting, audio-visual equipment, and assign special personnel to be responsible.

(6) flower greening preparation, scene atmosphere rendering equipment preparation

(7) Implementation of necessary projects

(8) Implement the leaders' speeches (designate personnel and confirm the speeches)

2. Prepare news materials for journalists

Press releases (mass media, industry media)

Company profile (or picture book)

Overview of development process

Corporate vision planning

Pens and stationery with company logo.

transportation charge

3. Venue layout

1. Guide area: (omitted)

2. Check-in area: (omitted)

3. Lecture area: (omitted)

4. Performance field: (omitted)

5. Banquet area: (omitted)

6. Operating area: (omitted)

4. Implementation phase

(1) Implementation reminder and work node table:

Based on our experience, our company will provide a set of detailed working time node table and implementation draft of the plan, and both parties can remind each other of the work progress when necessary.

(2) Personnel invitation

All invited VIPs, journalists and guests should communicate, all invitations should be delivered, and the guests should supplement them as appropriate. (3) Activity management

Participate in the implementation of leaders, presenters and spokespersons, on-site proofreading, implementation, gifts in place, venue and banquet venue layout, coordinate on-site facilities and implementation requirements with partners, and all on-site preparations are in place. Home for civil servants:

Quality Control Table of Boyang Activities

5. Emergency measures:

(1) Boyang will get the weather information three days before the event and make plans in advance.

(2) In the hotel execution site, a voice control system is generally set up independently, which is controlled by a professional Andhadhun. The independent connection mode of using multiple conference microphones for multiple lines at the same time is adopted, and enough wireless microphones and wireless bees are prepared to ensure that no temporary failure occurs and nothing is lost.

Six. List of media invitations and press releases

Newspaper media:

-Morning news

-Xinmin Evening News

-Wen Wei Po

-Liberation Daily

-Youth Daily

-Jiang Shen service guide

Television media:

-Top news integration

-TV news entertainment

-CBN

Network media:

-Sina

-Netease

-Sohu

-Shanghai hotline

-Dongfang.com

Yahoo

Professional media:

-To be determined (provided by the customer)

Seven. Project services section

Note: Each project team will be equipped with five team members to cooperate in all the work, and all the work will be completed by the project team in cooperation with the personnel of relevant departments of the national treasury.

Eight. Project schedule

Date item

The activity plan was confirmed on 5 June 2000.

Quote, sign the contract, and pay the advance payment on June 7, 2008.

Designed in June 12- 18,

On June 8, 2008, the host confirmed.

On June 20, 2008, the design, layout and production plan were confirmed.

On June 6, 2008, the guest invitation was completed.

On June 28th, 2008, the article was finished.

Entered on 29 June 2008.

Activities/withdrawals on 30 June 2008

Company's 10th Anniversary Celebration Plan (II)

A. Internal activities of the company

(1) Time: March * *-May * *

(ii) Theme: Celebration and recognition

(3) Purpose:

Through the selection and commendation activities, select and commend advanced individuals and advanced collectives who have made outstanding contributions to the company's development in the past ten years, and encourage employees to make more contributions to the company. Celebrate the 10th anniversary of Zhixiang Company warmly through the celebration party, and push the celebration to the final climax.

(4) Activity content

1, making 10th anniversary souvenir

Make a set of 10th anniversary souvenirs for the guests at the celebration.

1) 10th anniversary handbag;

2) 10th anniversary gift;

3) Others

2. Hold ten awards for the 10th anniversary.

1) Top Ten People Selection and Commendation

2) Top Ten Teams Selection and Commendation

3) Top Ten Engineering Projects Selection and Commendation

4)……

3. Celebration meeting

Time: May 1 1 day, * *

Venue: Banquet Hall of Chongqing International Convention and Exhibition Center (or five-star hotel)

Purpose:

The 10th anniversary celebration of Zhixiang was pushed to the final climax through the celebration meeting, and government leaders, industry celebrities, customers, retired employees, employee representatives and news media were invited to participate. Show the great achievements of Zhixiang's ten-year development, with great momentum and full confidence in the future development!

Highlights of the event:

1) Admission Ceremony: Historical scroll of Paving the Road to Glory;

On the way into the venue, the historical picture of the rich was laid out, which meant paving the way for Zhixiang. Showing Zhixiang's achievements in the past ten years in the form of pictures refers to the road that Zhixiang has traveled in the past ten years. Participants stepped on it, indicating that during the ten years of Zhixiang's development, everyone left their footprints. Finally, the historical picture scroll will be permanently preserved in the honor room of the company.

2) Signature wall:

Before entering the venue, a "signature wall" was set up and a pen was placed. Participants signed their names on the signature wall, indicating that everyone left a wonderful stroke in Zhixiang's ten-year development history. Finally, the signature wall will be permanently preserved in the company honor room.

3) "Family portrait" image wall:

Set up a "family portrait" painting image wall outside the venue, and print the photos of every employee who has worked in the company on the "family portrait" painting image wall in different sizes and irregular arrangement to show that the company has not forgotten them, thank them for their contribution to the company's ten-year development, and enhance employees' sense of honor and pride. At the same time, every employee can find himself on the wall, which adds fun and joyful atmosphere. Finally, the family photo will be kept permanently in the company honor room.

4) "Historical Moment" short film:

Make a short film of 3-5 minutes and play it before the meeting, bringing the participants back to the wonderful moment of Zhixiang in the past ten years.

5) The hand model of "knowing the fragrance is far away":

Make "Zhixiang Yuanxiang" hand-shaped abrasive tools, and invite ten people, including party secretary, general manager and meritorious figures, to press their handprints on the hand-shaped tools to witness Zhixiang's ten-year glory. At the same time, everyone's hand-made molding tools form a "wing" shape, which means Zhixiang Company spreads its wings like an eagle and flies to Wan Li!

B, social welfare activities

(1) Date: March 12, * *

(2) Activity theme: "It takes ten years to plant trees, but it takes a hundred years to cultivate people"-tree planting activity in Zhixiang in spring.

(iii) Purpose and significance of the activity:

Through voluntary tree planting activities, it not only has commemorative significance for employees, but also reflects Zhixiang Company's sense of social responsibility. Enhance the social image of Zhixiang Company.

(4) Activities:

On the occasion of Arbor Day, organize all employees of the company to plant a "tree of hope", which means to grow together with Zhixiang's "tree of hope".

Company's 10th Anniversary Celebration Plan (III)

First, the overall strategy

1. Integrated communication-the integration of visual media and auditory media, instant media and long-term media, traditional media and emerging media, hard advertising and soft news;

2. Highlight the key points-hard advertisers are mainly outdoor and promotional advertisements; Newspapers, Internet and TV are the main news.

3. Combination of soft and hard-combining hard advertising with soft hype, with soft publicity as the main part and hard advertising as the supplement;

4. Fixed-point blasting-advertising bombing of the target population according to the promotion priorities at different stages.

Second, media selection.

(1) newspaper

As the main media for celebration activities, it mainly publishes hard advertisements, carries out news hype and carries out in-depth special reports.

1, hard advertisement:

* * On May 1 1, chongqing morning post made a full-page celebration advertisement on the back cover;

2. News hype:

Every activity invites journalists from major newspapers in Chongqing to participate in news reports;

3. Special report:

Invite Chongqing Daily reporter to interview company leaders and write an in-depth report on "Ten Years of Brilliance";

(2) Television

As the secondary media for the promotion of celebration activities, it mainly invites journalists from various TV channels in Chongqing to participate in various activities and report news.

(3) Outdoor

As the main media for celebration activities, it mainly publishes hard advertisements.

1. Set a T-shaped sign at the highway intersection where Zhixiang Company once paved the road;

2. Advertise street signs or light poles on both sides of the street where Zhixiang Company once paved the road.

(4) Website

As the main media to promote the celebration activities, we will set up a special website for the 10th anniversary celebration (or set up a special column for the 10th anniversary celebration on the company website), which is divided into four celebrations, employee speeches, special reports, live photos and other contents. , and all-round tracking report four clean-ups dynamics and information. At the same time, improve the company's website construction, focusing on strengthening the organization and planning of corporate stories and corporate culture columns.

(5) Publicity and commemorative materials

1, 10th anniversary promo;

2, the tenth anniversary album;

3, the tenth anniversary handbag;

4. Zhixiang corporate culture handbook;

5. Ten years of ambition;

6. The book Zhixiang Style;

7. 10th anniversary gift.