The advantages and disadvantages of hotels adopting enterprise value maximization

1. The advantages of maximizing corporate value include taking into account the time to obtain rewards and measuring them using the principle of time value; taking into account the relationship between risks and rewards; overcoming the short-term behavior of enterprises in pursuing profits. ;Replacing price with value avoids the interference of too many external market factors and effectively avoids short-term behavior of enterprises.

2. Its shortcomings are that corporate value is too theoretical and difficult to operate; it is difficult for non-listed companies to apply it.