Planning scheme of shopping mall opening season activities

In order to ensure that the work or things can be carried out in an orderly way, we need to make a plan in advance, and the plan is the most complicated one. So how do we write the plan? The following is the planning scheme for the opening season activities of shopping malls that I collected, for reference only, hoping to help you.

1. Activity description:

September coincides with the start of school, Teachers' Day and Mid-Autumn Festival. For the three key consumption nodes, we will issue a solicitation order for learning tyrants, abandon the shortcoming that short-term activities can only attract temporary activities, release continuous activities in stages, and accompany the whole month with a whole set of gifts.

2. Highlights of activities:

Staged activities (in chronological order, school starts, Mid-Autumn Festival, Teacher's Day)+incremental gifts (folders, file bags, notebooks)

3. Steps to achieve the goal:

Only after consumers visit Happy Star repeatedly or several times within a certain period of time can they get a complete set of Xueba gifts and get a complete set of promotional products for this product. Because of its continuous form and repetitive value accumulation, the promotion time is longer, and consumers must buy enough goods to meet the conditions of exchanging gifts. Once the accumulation is completed, they can immediately get different returns from other consumers, which is conducive to consolidating their loyalty again.

4. Time planning:

2xx.8.25-2xx.9.3

5. Progressive activity ideas

Step1. Creative theme & Gifts attract people's attention

Step2: Give gifts in stages and with increasing value to stimulate continuous consumption

Step3: Collect complete sets of gifts to attract repeat patrons

Step4: Give gifts after reaching the goal of gift collection, so that consumers can get different returns and consolidate their consumption habits.

Step5, long-term promotion and courtesy, form the habit of consumers' continuous patronage, greatly enhance loyalty and reduce customer loss.

6. How to achieve the purpose of the activity:

Theme of the activity: the solicitation order of Xueba, and the ceremony in September will not stop!

activity 1: haoli school season-August 25th-August 31st

gift: junior schoolmaster folder

when you enter the store, you can add 38 yuan and 2 yuan for a new mango smoothie.

Opening package: Happy Chicken Leg Fort+Spicy Chicken Wings+French fries (small)+Coke (small) only need the package price of 88.88 yuan (fill in by yourself), that is, send a folder to Xueba.

the special price of flower ice cream is only 88.88 yuan per serving!

7. Franchisee ordering time: 2xx July 25th to August 25th

8. Event gifts:

Suggested retail price of Xueba folder front and back: 1.2 yuan

Suggested retail price of Xueba file bag: 1.6 yuan

Suggested retail price of Xueba notebook front and back: 5 yuan

9. Event materials:

From outside the store to. It is recommended that franchisees make a full set of products (X-frame, poster and jumping card. )

Outside the store: X display stand (full version 8x18cm)

Inside the store: poster (full version 6x9cm)

Bar: jump card

1. Company gift support (tentative)

Remarks: gifts are limited until stock lasts; Opening goods do not participate; Gifts are not given cumulatively with the order amount; Xueba three-piece franchisees can order from the headquarters.