How Starwood Shapes Hotel Brand

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Starwood Group has some successful management strategies in brand management, such as

1, brand concept

While Starwood Hotel focuses on luxury and high-end market segments, its brand focuses on different secondary markets in this market. Starting from the high-end market, according to different customer needs, "providing unique service experience for guests" can be said to have been running through every moment of Starwood's development.

2. Starwood Care

The power of "Starwood Care" has gathered Starwood hotels all over the world and maintained a strong competitiveness from beginning to end. To sum up, we care about business, guests and colleagues. The relationship among them seems as simple as the food chain: there are no satisfied guests without satisfied employees, and there is no satisfied hotel income without satisfied guests; Back to the starting point, rich income is the material guarantee for cultivating excellent employees.

3, thinking innovation

Starwood is famous for its innovative ability and willingness. With the introduction of Westin Dream Bed and Dream Bath, Sheraton Dream Bed and Four Points by Sheraton Comfort Bed, Starwood has proved to the world that it is at the top of the industry in providing comfortable services for passengers.

4. Brand diversity

As one of the largest and most respected hotels and leisure companies in the world, Starwood's influence largely comes from its own brand. Each brand has its own unique positioning, providing guests with a unique experience.