What is the design style of the coffee shop?

Popular fashion coffee shops will continue to popularize fashion to the end

In first-tier cities, "Starbucks" is the most familiar figure. However, the high rent and high risk characteristics have deterred many investors. In fact, in second- and third-tier cities, coffee shops have broader development space. Therefore, many investors have turned their attention to second- and third-tier cities. Unlike first-tier coffee shops that target a relatively narrow group of people, coffee shops in second- and third-tier cities target the mass fashion crowd. In terms of service content, it not only provides a variety of delicious coffee drinks, but also provides a variety of Chinese and Western simple meals. The reporter found at the Xidi Island Langfang store that some customers came here not to taste the coffee, but to enjoy the delicious set meals. Surrounded by red, brown and milky white, the strong aroma of coffee reverberates in the air, which may be a comfortable and bourgeois feeling.

Leisure coffee shops subvert the traditional inherent model

The biggest feature of leisure coffee shops is the "leisure" feature. According to Mr. Chen’s introduction, it must be demonstrated at least in terms of naming, location, decoration style, and drinks. Taking a casual coffee shop as an example, the name "Zhongyi" hopes to express on the one hand that this is the most authentic Italian coffee shop and allow people who really understand coffee to gather together; on the other hand, it hopes to use such a perceptual concept. Words to attract men and women in love. This layer of connotation is also vividly reflected in the pairing of drinks.

The decoration style of casual coffee shops is very different from brands such as Starbucks and Shangdao. I saw it in Zhongyi Coffee Shop. The store is colorful, all with bright colors and a simple style with a sense of recognition. According to Mr. Chen, this style can be seen everywhere in Italy.

The investment scale of casual coffee shops is relatively small. The most suitable store size is about 80 square meters, with 2 to 3 clerks in the store. The drinks provided are mainly coffee, with a small amount of desserts and pizza. The initial investment requires approximately 300,000 to 400,000 yuan. Therefore, for investors, coffee shops do not necessarily have to follow a fixed model, and casual coffee shops may be a good choice.

Humanistic coffee shop, simple and elegant, unique artistic conception

“Carving Time” is a typical representative of humanistic coffee shop. Here, you can come to listen to music, read books, or watch movies. Simple wooden floors, maroon curtains, and some wooden furniture are its main elements. In such a coffee shop, you can enjoy a calm state of mind, simple and nostalgic feelings. There is no hustle and bustle, just calmness, just light music and soft lights. If you choose a window leaning against a mountain or a tree, it will create a different artistic conception.

The style of a humanistic coffee shop is destined to have a unique location. Humanistic coffee shops will not be located in downtown or prosperous areas like fast food restaurants. Its target group is not those who want to consume quickly. Therefore, humanistic coffee shops will choose college circles or even campuses, areas where foreigners gather, and near some popular scenic spots with a strong cultural atmosphere. They must be consistent with the simple and elegant style positioning.

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