Traditional Culture Encyclopedia - Hotel reservation - What is the marketing strategy of catering?

What is the marketing strategy of catering?

Restaurants first provide special services to old customers. Restaurants can quit targeted service marketing, because many catering projects have specially prepared customer membership services for old customers. Customers can get a member account and become a VIP training member of the restaurant as long as they show their valid identity documents.

Restaurant image design and planning. Restaurants can make great efforts in the design of store logo, the choice of restaurant theme, the decoration style, furniture, layout, color and lighting of restaurants, so as to play a role in promotion.

Media marketing promotion restaurant. Publicity is often a very important marketing method and means, and the publicity of restaurants can be through the media. There are two ways of publicity. The first is to invite the relevant personnel of the media to hold or participate in activities in hot pot chain stores. There is also a direct cooperation with the media, using the media for reporting and publicity.

Marketing means that enterprises discover or tap the needs of prospective consumers and many businesses, and promote, disseminate and sell products from the overall construction and the construction of their own product forms, mainly to dig deep into the connotation of the products themselves to meet the needs of prospective consumers and many businesses, so as to let consumers deeply understand the process of buying products.

The purpose of marketing is to generate sustainable income.

The essence of marketing is to seize the needs of users and consumers and commercialize them quickly.