Present situation of Chongqing hotel industry

After Chongqing Hilton Hotel was deprived of the title of five-star hotel because of health and fire protection problems, the five-star title of the entire Hilton Hotel will be questioned, which is a huge stain on the entire Hilton Hotel Group. As the saying goes: good things don't go out, bad things spread thousands of miles! Colleagues will take the opportunity to publicize the bad hotel, and consumers will definitely not choose his home after hearing it.

The specific impacts are as follows:

First, the star rating of Hilton Hotel has declined, and it is no longer a five-star hotel. Those top customers who have high requirements for hotel service will no longer give priority to his home. Losing customers means losing revenue.

Second, after the star rating declines, there is no five-star title and pricing is passive. Everyone says it's not good, the price can't be raised, and it's more likely to fall. Hotels rarely reduce prices, but basically improve service quality. Price reduction is the best policy for hotel enterprises, but it has to be implemented. This is very passive, and you can only serve for a period of time before you can regain the trust of customers.

The third and most important issue is the stock, which represents the market value of the company. When consumers begin to distrust a company, its stock will slowly fall. When everyone starts to sell the shares of Hilton Hotel, the shareholders' property will depreciate, which will easily lead to chaos within the group.

I hope Hilton Hotel can learn from it and strengthen its management. The low-level problem of health problems is really mismanagement. Hotels need to rectify corporate culture, improve the sense of responsibility of each employee, clarify the work content and objectives, and most importantly, do the details well. A person can't hold too many positions, especially in the front line, as long as they meet the standards! I hope the hotel can learn from it, improve the service quality, and be people-oriented in order to last for a long time.