Scale positioning of hotel scale

Divided into two parts: overall scale and functional scale:

(1) The overall scale positioning is to determine the total scale and total construction area of hotel construction. Generally speaking, at the beginning of investment and construction, hotels will first consider four issues: the nature of hotels; Project location; Investment amount; Size. The conclusion of the last question can only be produced on the premise that the first three questions have been completely determined.

The positioning of the overall scale of the hotel must be market-oriented, investment-oriented, carefully evaluated and objectively judged, and effectively "tailored", not blindly exceeding the standard and wishful thinking. Put an end to the "root cause", that is, the initial scale positioning error. Once this primary disease occurs in the hotel, it will wreak havoc for life and hinder the benign operation of the hotel. At this time, no matter how hard you try to do business services in the later period, you can't fundamentally save it.

⑵ Functional scale positioning is the refinement of the overall scale. It is necessary to clarify the scale and area of different functions, as well as the proportion and business relationship between them. The space and space occupied by all business functions, service functions, logistics, equipment, transportation and other functions of the hotel are facing the most accurate and final determination.

For example, the occupancy rate of hotel rooms is adjusted according to the grade and nature of the hotel, and the occupancy rate of general rooms accounts for the majority of the total construction area of the hotel. High-end hotels tend to have a large business area, and the occupancy rate of rooms will be relatively reduced. Economy hotels are just the opposite.

Take the statistics of hotels in Shanghai in 2005 as an example;

Economy hotel room area accounts for 80% of the total area;

The room area of middle and high-end hotels accounts for 77% of the total area;

The guest room area of high-end hotels accounts for 7 1% of the total area.

This room ratio relationship is almost risk-free for hotel investors, which is not only profitable, but also has a high rate of return.

It can be seen that the guest room is the cornerstone of the hotel's return on investment, even for large-scale conferences, entertainment and holiday hotels. Unfortunately, we have met many owners who invest in hotels. They only want the hotel to be luxurious and luxurious, and they hope to reach the standard of four or five stars, so the phenomenon of "big horse-drawn car" has appeared. For example, a hotel with a total construction area of 35,000 ㎡ actually has less than 200 rooms. If the average occupied area of each high-grade house is 50㎡ (excluding the shared area of the interior area), the interior floor area ratio is less than 30%. This is very wrong and will bring fatal harm to the hotel. In fact, no matter in what city or region, and no matter how the hotel's assets are evaluated or exchanged in the future, as long as the occupancy rate of the room area is less than 30%, from the first day, the hotel owner has already embarked on the "no return" of inevitable losses, and the tragic ending is inevitable.

⑶ In large and medium-sized cities with relatively developed economies, the "functional scale" of three-and four-star hotels is also worth discussing. Here is a simple formula, namely: guest room area: public area: equipment logistics traffic area = 2: 1: 1. Although it is not absolute, it is of great reference value and has "detection function". This formula can be used to test the rationality and optimization degree of scale positioning.

Of course, urban economic conditions, market analysis, geographical factors and investment methods are also indispensable constraints, which need to be considered at the beginning of planning.