The story of Wuchuan businessman

1994 in winter, Shenzhen is as warm as spring. A 28-year-old boy, with ten years of building decoration to accumulate funds, formally registered and established Shenzhen Jingji Real Estate Development Co., Ltd. His name is Chen Hua.

1994 65438+February, he set foot on the journey alone. In order to set up the company, we must find an office. Chen Hua took a fancy to the Zhong Jian Building in the center of Luohu District. At that time, Zhong Jian Tower was a high-grade intelligent office building in Shenzhen. He rented two rooms on the 1 1 floor, made simple decoration and bought the simplest office equipment, and the company was established. No one, Chen Hua had to find someone himself, find a partner to introduce him, find a friend to recommend him, and five or six people got together and the company began to operate.

The biggest difficulties faced by enterprises in the initial stage are often concentrated in three aspects: capital, talents and market. For Jingji, Chen Hua, who has worked in the architectural decoration industry for ten years, is a technical elite in the field of architecture, so the shortage of talents is not tense. The most scarce thing is the project that the company starts to actually operate and the funds needed to start the project. Doing real estate is not the same as doing small commodity trading. The start of a project ranges from tens of millions to hundreds of millions of yuan.

Difficulties pile up on the shoulders of a young man who has just started, but the booming market situation fully encourages enthusiastic young people to rise up and move forward, and any difficulties are solved on the iron shoulders. ...

Bishi boutique foundation

1at the beginning of 994, Beijing base boldly attacked with a forward-looking vision. At the beginning, Meilin, which was extremely unpopular in the real estate industry at that time and had fierce market competition, got the first development project-Jinmeihua Garden with the most favorable price and payment method. The development and sales of 1995 and 1996 in the past two years have enabled the newly started production in Beijing base to quickly withdraw funds, and also enriched the experience of product development.

Then, the Beijing base is biased: starting with a high standard, grandly launching the "Bi's" series of real estate projects to create a boutique residence; At the same time, a "three-dimensional offensive" was formed in advertising, which was launched on a large scale in all directions; In addition, he also actively participated in the selection activities to show the style of real estate, and successively won the Best Residential Design Award of the Ministry of Construction, Shenzhen Top Ten Boutique Real Estate, National Innovation Demonstration Real Estate, China Top 50 Famous Real Estate, Shenzhen Top Ten Innovative Design Real Estate and Shenzhen Top Ten Gold Medal Champion Real Estate. ...

The positioning of high starting point has gained great development opportunities for Beijing base production. 199665438+In February, 628 units were grandly opened in Bi Li Garden, which attracted the public's attention. In a short time, all 628 sets were emptied, and the funds were quickly withdrawn. 1998 10, 464 sets of small high-rise residential buildings in Biyuntian were also sold out in a short time, which became a miracle of real estate sales in Shenzhen again and again. During the period of 1999, the development and construction of Tingju made great achievements, and its sales volume ranked among the top in Shenzhen. In 2000, Jingji was awarded the title of "the first real estate project developer in Shenzhen" and "the law-abiding taxpayer" by the municipal government. The continuous launch of three "Bi's" series of properties has laid a solid foundation for Jingji to take off. Jingji has accumulated a lot in capital accumulation, architectural design and marketing techniques. "Strive to build the future", under the guidance of this concept, Jingji has quickly laid a solid foundation and is brewing new take-off.

Ten years of development, riding all the way.

In 200 1 year, Beijing base property was rated as "Shenzhen 300 Most Growing Enterprises". In 2002, it was the first to launch, leading the whole building in Shenzhen Bay Area, and taking the lead in launching the first shot of the Binhai Armageddon on the coastline of Shenzhen Bay 15 km. Its generous investment, grand planning and shocking planning have enabled it to seize the opportunity to enter the market, seize the commanding heights of product quality, geographical indications and event marketing, and create a new milestone in the real estate industry.

For more than half a year, the sales performance of Bihai Yuntian is far ahead in coastal real estate, ranking first in the sales list of Land and Resources Bureau in the second and third quarters of that year for two consecutive years. Bihai Yuntian not only proved the charm of coastal residential civilization with its own achievements, but also planned Clinton's endorsement property with great fanfare, publicized the presidential residence with great fanfare, shocked the whole city, and became a classic case of marketing events in China that year, greatly enhancing the brand awareness. The production of Beijing base spread throughout Pengcheng overnight.

In 2003, the second phase of Blue Sea and Cloudy Sky, Mangrove Oriental, was launched continuously, which changed the westernized style of the first phase mansion, with exquisite gardens, Chinese style and heroic spirit. The "Jingji Cup National Fitness Table Tennis Tournament"-Cai Zhenhua led Liu, Kong, Wang Nan and other Grand Slam stars to help out, not only conformed to the health theme advocated by SARS in the past, but also strengthened the oriental style of Mangrove Oriental.

In 2003, Bihai Tian Yun became the first real estate sales list in Shenzhen, and was awarded the National Innovative Demonstration Property, the Top 50 Famous Houses in China and the Excellent Apartment Design Award of the Ministry of Construction. Beijing Base Property has also been rated as one of the top 100 real estate development enterprises in China, and has successively been rated as one of the top 10 enterprises in Shenzhen industry, one of the top 10 enterprises in Shenzhen real estate development, one of the top 10 enterprises in Shenzhen real estate sales, one of the advanced housing industrialization units of Shenzhen municipal government, and one of the enterprises with quality commitment and integrity management in China.

Ten years of development, dare not slack off, Jingji grew up, riding all the way, cutting through thorns, the road is blue. The course of ten years has been ups and downs, and Jingji has grown from weak to strong, during which it is difficult to elaborate. Ten years' journey, glorious, a group, diversified and fast-growing private enterprise, is writing its own grand chapter in the southern land.

The Boao Forum for Asia in 2004 brought them together. At the keynote luncheon held on April 25th, in front of more than 300 domestic and foreign political and business elites, Chen Hua, a 38-year-old Shenzhen young entrepreneur, and Bush, a 79-year-old international veteran politician, embraced each other tightly, which brought the dialogue between China entrepreneurs and the world closer, and the venue immediately applauded. Although the age difference is half a generation, it does not hinder the communication between the two sides at all, because everyone believes that communication enhances mutual trust, mutual trust promotes cooperation, and cooperation is conducive to * * *.

In the keynote speech, Bush believed that the future of Asia is the future of the world. He said that this kind of confidence and hope can only be understood by looking at the diversity and infinite vitality of China cities in the past 20 years. It is precisely because of the reform and opening up that China has gradually integrated into the global economy, released China's entrepreneurial spirit and allowed the economy and society to develop freely.

As a representative of China entrepreneurs, Chen Hua presented a gift to Bush, and said in his thank-you speech that cooperation and development are the theme of today's world. The world is progressing and China is developing. The success of Boao Forum will not only promote the cooperation of business circles, but also promote the healthy development of regional economy. I believe that with the further deepening of economic cooperation among Asian countries, China entrepreneurs will play an increasingly important role in it.

As a private enterprise, Jingji Group was invited to participate in Boao Forum for Asia, and it is one of the sponsors of international industrial giants such as UPS, BMW and Sinopec. Chen Hua, Chairman of the Group, was cordially received by President Hu Jintao and many entrepreneurs at home and abroad. From one aspect, it shows that the booming Shenzhen is the epitome of China's persistence in reform and opening up, and Shenzhen enterprises are firmly integrating into the global economic integration.

The growth of Jingji is a portrayal of this process. From 10 years ago, it borrowed money to enter Shenzhen, and today it controls large groups with annual sales exceeding 2 billion yuan; From focusing on real estate development to investing in hotel management and education; Started from Shenzhen and turned to invest all over the country; From adhering to the commercial principles of honesty and responsibility to continuous brand marketing innovation. The development track of Jingji proves the source of the city's vitality-persistence in opening up and continuous innovation.

Open the "stage" that needs to be shown to the world. Chen Hua said that Jingji sponsored the Boao Forum for Asia just to use it as a platform to broaden their horizons and seek business opportunities. Long Yongtu, Secretary-General of the Forum, also believes that the presence of George H.W. Bush is a signal that Asia is becoming the focus of world attention, and Boao Forum has become an important platform for the world to pay attention to Asia.