Traditional Culture Encyclopedia - Hotel reservation - What's the difference between Hanting and Hanting Youjia?
What's the difference between Hanting and Hanting Youjia?
Different brand positioning, different market positioning and different prices.
1, Hanting is the founding brand of Zhu Hua Hotel Group, positioned as an economy hotel, providing clean, hygienic, standardized and comfortable accommodation experience. Hanting Youjia is a sub-brand of Hanting, with a slightly higher positioning than Hanting, providing a fresher style and some additional services.
2. The market price of Hanting Youjia will be higher than that of Hanting Hotel 100 yuan. The emergence of Hanting Youjia fills the gap between Hanting 2.0 products and mid-range brands, and is positioned in the middle and high-end hotel experience. There is a standard mid-range hotel in Hanting which is owned by Zhu Hua Group.
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