What are the requirements for the placement of the back cabinet and surrounding shelves of the cashier?

The display of the back of the cabinet and the shelves near Nakajima are related to the sales of the whole store, so the rational use of the back of the cabinet and the shelves near Nakajima is the key to the continuous increase of the store's turnover. Let's talk about Jinan Yeshen first. If the cashier's back cabinet and surrounding shelves are used for effective display, the sales profit will be improved.

In addition to regular research and display, the back cabinet of the checkout counter can also display this month's new products or products redeemed for points, and for storefronts with members, it can display members' gifts. The cashier is semi-enclosed for the back cabinet of alcohol and tobacco, so it is very important to make rational use of light boxes and advertising signs, and make use of the visual impact of commodity cards and advertising colors. Behind the cashier and at the top of the counter are the gold selling points of convenience stores, so the display here is very important.

The Nakajima shelf near the cashier is a very important promotion area. The goods sold in this position are generally goods with high gross profit margin, such as alcohol, chocolate, electronic products and bagged dried fruits. These goods have higher prices and higher profits. When customers queue up to check out, it is easy to form promotional sales, and discount billboards and promotional price tags are used to increase sales. In addition to the reasonable placement of goods, the beautification of the cashier is also very important. Keeping the cashier clean and tidy is only the basic requirement. The area around the cashier is an important location. If you add some hand-painted POP, willow leaves, explosion cards, balloons, PVC pipes, piles and floats, you can create a better joint sales atmosphere and play a icing on the cake. Quantitative practice shows that in order to achieve the psychological, economic and social effects of the exhibition, we like to make a complete plan before the exhibition begins, including content and form, structure and layout, materials and technology.