How do hotels promote high-end liquor?

After writing, I found that I wrote a lot of things, but none of them were copied and pasted, all of them were handwritten. Although some things are irrelevant, I just hope to help the landlord. After all, they are all winemakers.

First of all, this question is obviously not suitable for answering, making it impossible to talk about it.

All planning propositions need background information. You provide too little information to analyze specific problems.

In addition, I don't know whether the landlord agrees with this division and the division of high school and low school in China:

Low-end: below 20 yuan.

Low-end: 20 yuan-100 yuan.

Mid-range: 100 yuan -300 yuan

High-end: 300 yuan -500 yuan

High-end: 500 yuan-1000 yuan.

Cutting-edge: over 1000 yuan

According to this classification, the landlord's high-end wine is one of several advertising brands.

Let's talk about the simple general operation of high-end liquor first.

Showcase: As a part of the hotel decoration, the display case in the private room must be elegant.

Manager (or waiter): the promotion fee varies from 80- 150 per bottle of wine.

Finance, warehouse management, etc. : Appropriate secondary promotion expenses.

Promotional products: pens (of course), car wash cards (car maintenance), tickets (open classes, baths, leisure clubs, etc. ), cosmetics (at least Oprah above), generally using the cumulative system.

Promotion period: generally cooperate with the store for long-term promotion, not for short-term promotion alone.

Promoter: I don't know the promoter (reason: high-end hotels exclude promoters and affect the image in the store. And affect their own brand image), use dark pushers (that is, people who wear hotel clothes and are raised by dealers), or directly become customers of managers and waiters. Generally speaking, the manager's effect is better, because high-end managers have strong connections, and many guests are watching the manager eat.

If it is not the high-end wine I understand, what I said above is not very practical. The wine in the hotel depends on the customer's feelings, at least as much as the promotion of competing products, and more importantly, it is necessary to achieve "lasting love." If the salesman can't do these four words, it's useless to say anything.

Conditions for long-term love:

1. Each salesperson shall manage no more than 5 stores and develop no more than 2 stores at the same time.

A salesman should know at least 50% of the hotel attendants. Know the name, contact information (including telephone number and qq) and coping methods (in-store cash, out-of-store cash, bank card, mobile phone card, QQ currency, etc.) of the bottle cap fee. )

3, the waiter should know the name of the salesman, and can accept the salesman to say a few words about home ~

All levels in the store accept salesmen, and the boss and proprietress fully realize the value of the existence of salesmen to the hotel-creating profits. Managers, foremen, bar staff and waiters can regard salespeople as their own employees in the store, and warehouse keepers, security guards and food delivery staff can regard salespeople as buddies.

Finally, there are not many salesmen who can do this, but there are also many. Many salespeople are capable but have not met good leaders and methods. If there is such a salesman, you must keep him.

Generally speaking, salary can create monthly sales of not less than 65438+ 10,000 yuan, so 10% commission is also annual salary110,000 yuan. Call it, but it doesn't matter. Whether to call the business manager or not depends on whether the person likes it. Once the business expands, it is difficult to go to the grassroots again. So it is troublesome to call the manager, which means he is expanding and must be controlled.