5 personal work summaries of sales staff in the first half of 2022

1. Summary of the work of individual sales staff in the first half of 2022

The first half of 20__ has passed, and new challenges are in front of us. In the first half of the year, there were pressures and challenges. At the beginning of the year, the real estate market had not fully recovered, and the pressure at that time was quite high. Customers had many concerns and the media had various unfavorable publicity, but I firmly believed in the stability and appreciation potential of __ real estate. In the next few months, the real estate market rebounded. My colleagues and I seized the opportunity to achieve the company's targets and create Not bad performance.

In practical work, I have a new experience in sales. Here I summarize a few points to share with the public:

(1) Don’t be pretentious, be sincere Treat each other well, and customers can tell the truth from the lies. Gain the trust of customers, and customers will listen to you. On the contrary, everything you say will be counterproductive.

(2) Understand customer needs. Understand what customers need immediately and provide targeted explanations. Otherwise, everything you say will be in vain.

(3) Be sure to recommend houses, understand all the houses, including their advantages and disadvantages, and reasonably explain all the customers' questions, but do not forcefully explain the shortcomings. , Nothing is perfect, so customers must understand that if you see perfection, there must be a lie.

(4) Keep in touch with customers. Each customer has various connections. As long as they love the project, they will pass on their love and the resources will be endless.

(5) Determine your identity. We are not selling houses, but consultants, helping customers with our expertise. Talking more with customers about professional knowledge and neutrally evaluating other properties can increase customers' trust.

(6) Unity and collaboration are necessary for a good team.

There are still some areas for improvement:

1. Sometimes I lack patience and tend to be tit-for-tat with some customers who have more questions or are more aggressive. Originally, it might be more effective to deal with this kind of customers in a roundabout way, or to use softness to overcome strength. Therefore, in the future, we need to temper our tempers and increase our patience to make customers feel more caring and trustworthy.

2. Not caring enough about customers. Some customers need the constant attention of the sales staff. Otherwise, if they have questions, they may not ask you. Instead, they will go to others to ask or ponder on their own. In this way, we will lose the initiative in his transaction. Therefore, in the future, I will strengthen my contact with customers, always be concerned, ask questions to elicit their questions, and then deal with them tactfully. This will not only seize the opportunity and control the overall situation, but also increase the relationship with customers and increase customer retention. probability.

Now I have been working for more than half a year. In the first half of the year, I sold 69 units, with a total sales of 60 million. In the future work, I will further improve myself, improve myself, increase all aspects of knowledge and understanding of various regions in XX. Not only must I do a good job in this project, but I must also follow the company to move north and south and open up new battlefields.

2. Summary of the work of individual sales staff in the first half of 2022

Time flies, and looking back, half of 20__ has passed. Here is a summary of the work of the Fuxin market in the first half of the year.

1. Sales and payment collection

From January to June 20__, the Fuxin market achieved a cumulative sales of 3,698 pieces of five-year kouzijiao, 100 pieces of Yuzun, and twenty-year kouzijiao. 30 pieces, 400 pieces for Laokouzi, 500 pieces for Milky Baikouzi Liquor, and 500 pieces for Zhenzhijiakouzi Liquor; the planned task in the first half of the year was 900,000 yuan, and the actual cash withdrawal was 1,450,450 yuan, with a completion rate of 161.2%.

2. Market construction

After one year of construction, the Fuxin market has basically completed its hotel terminal channels. There are currently 536 hotel outlets, including 216 in Fuxin urban area and 216 in the county seat (Zhangzhou). Wu County, Fumeng County, Xinqiu, etc.) 320 households. Most of these outlets are mid- to low-end small shops, and they are basically brought in by Jinhongding when they deliver beer. The consumption level is not high, and it mainly sells milky white kouzi wine, Zhenzangshijiakouzi wine, etc.

Although the high-end hotels in the city have all the goods, the polarization of liquor consumption is very obvious. The high-end consumer groups are concentrated on famous liquors such as Moutai Wuliangye and Luzhou Laojiao, while the low-end ones mainly focus on the real estate liquors Sangou and Jin Mengzhen. Through the continuous efforts of manufacturers, Kouzi has gained recognition from some consumers in Fuxin. Due to the low level of the local economy, the overall sales volume of Kouzijiao and Kouzi wine in hotels is still not large.

In terms of group buying, thanks to the efforts of Lao Kou of Haixiang Trade Center, the results are quite remarkable. Some units have gradually become loyal consumer groups of Kouzijiao, such as Fuxin Fire Brigade, Fuxin Municipal Party Committee, Fuxin Daikin Group, Fuxin Spring City Group, Fuxin Mining Bureau, etc. On the one hand, Lao Kou found friends in Fuxin City and entrusted connections to do group buying. Especially with the help of Municipal Party Committee Secretary Wang Bin, he successfully established contact with municipal units; on the other hand, Lao Kou mobilized his uncle who served in the Heilongjiang Provincial Military Region. Conveniently, the Heilongjiang Military Region has become the group purchasing unit of Kouzijiao. In the past six months, the Heilongjiang Provincial Military Region has purchased about 300 pieces of kouzijiao from Haixiang Trade Center every month. Stable sales have brought high returns. According to Lao Kou, this has aroused the jealousy of __'s buddy Yang Qifeng. So Yang Qifeng suddenly visited Fuxin in May and discussed with Lao Kou about joining the cooperation. Lao Kou insisted not to agree. Yang Qifeng had no choice but to ask for the next best thing. He wanted to take a few Yuzun home to drink. Due to __'s feelings, Lao Kou refused. Kou had to let Yang Qifeng take away 7 pieces of Yu Zun. So at the end of the month, the marketing department discovered someone at a hotel in Suixi who had brought their own Yu Zun, which was exclusively for Fuxin. Immediately after the penalty for cross-selling goods in Fuxin was delivered to the Haixiang Trade Center, Lao Kou felt aggrieved and helpless. The factory's penalty was mandatory and he had to accept it, but he had no funds, which also led to the current embarrassing situation in the Fuxin market. !Currently, Fuxin Haixiang Business Center is in a conflict between what to do and what not to do!

3. Market development

In order to speed up the development of the Northeast market, I actively responded to the call of the company leaders , and rushed to the development front line of Heiji Liao with high spirits. Starting from March, we focused on developing new customers in Shenyang. After constantly visiting wine dealers in Shenyang, we came into contact with Mr. Li Chunjie of Shenyang Xinghui Trading. After several visits, we tried our best to promote Li Chunjie’s trip to Huaibei through invitations, and finally promoted Li Chunjie’s trip to Shenyang. Cooperation between Xinghui Trading Co., Ltd. and our company. Later, I came into contact with Mr. Ji from Shenyang Xiangyu Trading. After investigation, I found that Shenyang Xiangyu Trading has very strong hotel terminal network resources and its economic strength is also very strong. If it can promote its cooperation with Kouzi, it will have a positive impact on the Shenyang market. A very big boost. After several visits, Mr. Ji himself was very interested in the Kouzi product. He had been making the second batch of Jinyi’s Kouzi before, and he also said that he was lacking a good liquor. Although I invited Mr. Ji several times to inspect Huaibei, he was unable to make the trip due to various reasons. I personally believe that cooperation sometimes depends on chance. The opportunity has not yet arrived. At this time, I can only do my best to know the destiny. We often say that it is up to man to make things happen. I believe that as long as we maintain communication and build trust with each other, cooperation will one day come naturally. Buddha is destined to meet people, and I think the same is true for cooperation. Otherwise, Xuanzang would not have had to go through the eighty-one hardships.

In April and May, we focused on looking for new customers in Heilongjiang. We visited Qitaihe City, Daqing City, Harbin City and other places in Heilongjiang Province. The main purpose was to visit liquor dealers in various places and select the top five. Prepare for negotiation with branch leaders. I traveled a lot and ended up in a heap of debt. Sun Tzu's Art of War says: Soldiers and horses move forward before food and grass are used. However, I am running a long distance and fighting alone, so what do I have to worry about?

The ancients said: If the display is in place, it will stop if it cannot be done. If you are not in your position, you will not seek your government. If you have no baggage, you can travel lightly, but if you don’t have food and grass supplies, how can you travel a thousand miles? If you are prosperous, you can help the world, but if you are poor, you can live alone. Now, even though I am full of enthusiasm, I can only live alone.

The Buddha said, "If I don't go to hell, who will go to hell?" I finally understand why I can't become a Buddha! It turns out that I always think about this secular world: I go out to make a living, and the whole family is still waiting for the rice to be cooked! However, is it possible for all living beings to want horses to run and not eat grass?! It’s a pity that humans are humans, not gods! I often think that I am narrow-minded. It is so narrow-minded. Why can’t I let go of the small self and become the big self? What? My Buddha’s mercy can’t help me, a person who is obsessed with worldly things!

3. Personal work summary of the sales staff in the first half of 2022

Time flies and passes by unknowingly It has passed the first half of 20__, but I still clearly remember what a difficult process I went through when I first took office. The pressure was unprecedentedly high. Overcoming many problems required more labor and effort than before. The company arranged for me to take over the position of store manager of Weichang Kuangguang___ counter, and I faced fierce challenges. I was a little hesitant about whether I had the ability to take on this heavy responsibility. When I saw that the counters had a complete range of brands, were well-known, and the staff were united, I thought that I would be safe when I came, put down my baggage, devote myself to my work, and do my best to complete the company. We worked hard to complete the assigned tasks for one month, and then challenged for a new month. Half a year later, we saw more customers recognizing our brand, which made us very happy and gratified. It allowed us to see the Deliyuan Club. Having better development prospects gives me greater goals for the future.

1. Performance Overall task ______ from January to June, actually completed ______._, 96% of the task completed. After unremitting hard work in this half year, two months with outstanding results, February and April. While completing the task, we exceeded the quota by 24%. In other months, it was around 40,000-56,000. In May, one of the shopping guides in the counter team resigned, but it did not affect sales. Although we did not complete the task, we still persisted. From January to June , the second-tier brand completed 96% of the sales task. Due to the withdrawal of ___ in May, it had a partial impact on sales. Repeat customers came to retain a part of the customer base, but part of it was still lost.

2. Promotional activities, a large-scale promotional activity was held in May ___ for 8 consecutive days from 6.4 to 6.12. The overall task was 8,000, but we only completed more than 6,000. The task completion was not very ideal, and I learned from it I have learned a lot of lessons. 1. I am not active in dispatching orders. Some customers do not know that Guangguang Ou Shiman is doing activities. 2. Announcements in the store are not frequent. 3. The supply of gifts is not timely. 4. Because one person is on duty, some customers are lost. 5. There is less passenger flow in cloudy and rainy weather. The above factors are caused by human factors and will be corrected in future work.

3. Checkout In May, the company has a new checkout process, which is related to the issue of minimum guarantee and super guarantee. Since I have never been exposed to such accounts, I still don’t understand it very well, but I know, I will work hard to complete the promotional tasks assigned by the supermarket (the task completion will not exceed the quota) to reduce the company's financial losses. I will study hard for problems I don't understand until I master them.

For half a year of work, I know that to be a good cosmetics shopping guide, I need to do the following. 1. Always maintain a good working attitude. For example, if we encounter the loss of customers at work, or if we fail to introduce products to several customers in a row, we are easily discouraged and our mood is not good enough. If we just think that we are having bad luck today, our attention will be lost. If you are not focused, you will be demotivated and lack confidence when seeing customers, which will affect future sales. 2. Observe the appearance, it varies from person to person, and use different sales techniques for different customers, such as students. I found that such customers prefer trendy and advertising-based brand products. It is more difficult to introduce second-tier brands, so it is more difficult to introduce second-tier brands. It requires patience. You can briefly introduce the product first, and then tell him why students get acne and blackheads on their faces, what issues they should pay attention to in daily care, etc. By talking about this, he will think that we are more professional and can enhance his trust in us. degree, and finally recommend products based on his problems, so the success rate will be higher. 3. When you face customers, be careful not to talk about products blindly. There are many types of brands now, more promoters, and the language of promotion is similar. Therefore, when introducing products, blindly talking about products can easily make customers think that we are just to promote our own products. Products prevent us from being trusted by customers quickly. In fact, only when customers trust you will they listen to you and accept your products. We can ask them how they usually take care of themselves to build a closer relationship, and then introduce the products in a targeted manner.

In our daily work, we will encounter many problems. For joint-venture counters, there may be even more problems. In June, due to the excessive management of the supermarket, I thought about leaving my job. I was under great pressure to go to work every day, no matter what No matter how hard I try, I still can't get recognition, but Sister Liu's words gave me confidence. She told me that I can't run away from problems. If I can solve it myself, I will solve it. If I can't solve it, I will help you solve it. If I can't solve it, the company will solve it for me. They will come forward to help you solve it, which gives me a lot of encouragement. I know that I am not alone, we are a family. They will help me and make me more confident to work hard. I remember a text message that inspired me very much. Big, let me share with you the essentials in the workplace: 1. Be diligent and not lazy; 2. Look for problems and don’t make excuses; 3. Have a positive attitude; 4. Don’t shrink back when encountering difficulties.

4. Summary of the work of the sales staff in the first half of 2022

In the blink of an eye, the first half of 20__ has ended. In order to better carry out the work in the second half of the year, I will make a comprehensive summary of the work in the first half of the year. The purpose of a detailed summary is to learn lessons and improve yourself so that you can do better work in the second half of the year and complete the sales tasks and various tasks assigned by the company.

1. Work completed in the first half of the year

1. The completion of sales targets in the first half of the year, under the cordial care and correct leadership of leaders at all levels of the company, and the *** of dealers With joint efforts, _market completed sales of __ million yuan, completing __% of the annual plan of __ million yuan, an increase of __% over the same period last year, and a collection rate of __%; low-end wine accounted for _ of the total sales. _%, down 5 percentage points from the same period last year; mid-range wines accounted for __% of total sales, an increase of 2 percentage points from the same period last year; high-end wines accounted for __% of total sales, an increase of 3 percentage points from the same period last year.

2. Market management and market maintenance. According to the sales area and market wholesale price specified by the company, control and supervise the dealer's delivery area and delivery price, urge them to implement unified wholesale price, and eliminate The occurrence of low-price dumping and channeling.

Through long-term communication and guidance with each sales terminal, combined with the company's "cabinet within cabinet" marketing strategy, unified price tags were placed at each terminal to ensure that the sales price of the product complies with the company's guidance. price. Display products in accordance with the company's product display requirements for supermarkets, hotels and retail stores, and mobilize and assist stores to keep products clean and tidy. Counter labels are pasted on terminals where the stores and counters are clean and tidy and display many products, so that they can achieve the purpose of using terminal shelf resources for brand promotion.

3. Market development situation: In the first half of the year, there were more than 1 developer, 2 hotels, and 13 terminals. One of the newly developed supermarkets is a county-scale _ shopping plaza, and the products on sale are all 52° series products; the two hotels are _ Grand Hotel and _ Grand Hotel, of which _ Grand Hotel has 52° series of products. °'s four-star, five-star, and __ years, the products on the _ Grand Hotel are the two to five-star and puree of the 42° series. There are 4 newly developed retail terminals in urban areas and 9 in towns and villages. The products on sale are mainly concentrated in the mid- to low-end product area, and most of them are 42° series products.

4. Brand publicity and promotion In order to improve consumers’ awareness of “_wine”, establish a brand image, and further establish consumers’ brand loyalty, in accordance with the unified publicity and labeling stipulated by the company, in-person We contacted and assisted advertising companies in producing 35 advertising billboards of various types in locations with high traffic and high ratings and in stores with relatively good business, including 29 for tobacco and alcohol sales departments and restaurant fronts, and 6 other forms of billboards.

5. Sales data management. According to the unified requirements of the company at the beginning of the year, various sales data management work has been improved, dealer pull accounts and dealer sales statistics tables have been established, and weekly sales reports have been submitted in a timely manner. Monthly sales reports, monthly purchase plans, and various sales data files are saved in both paper and electronic formats. The sales situation in 20__ will be summarized and analyzed according to dealers and each single product, making the monthly purchase plan more objective and accurate. At the end of each month, the monthly and cumulative sales are summarized and analyzed from aspects such as dealers, single products, and product structures, so as to reflect the market situation more accurately and objectively and guide future sales work.

II. Work plan for the second half of the year

Although I did a lot of work in the first half of the year, due to my short time in sales and lack of knowledge, experience and skills in marketing work, As a result, some aspects of work were not done well.

In view of this, I plan to start from the following aspects in my work in the second half of the year, improve my business capabilities as soon as possible, do a good job in various tasks, ensure the completion of the sales task of __ million yuan, and strive for __ million yuan.

1. Study hard and improve your business quality. First, take time to learn marketing (especially liquor marketing) through various channels, learn some successful marketing cases and cutting-edge marketing methods. Make your marketing work supported by certain knowledge. The second is to frequently consult, communicate and learn from company leaders, regional businesses and marketers from other industries in the market, so that they can greatly improve themselves in all aspects such as business level, market operation and grasp, and interpersonal communication.

2. Further expand sales channels_The sales channels in the market are relatively single, and most products are sold through circulation channels. In the second half of the year, on the premise of establishing good distribution channels, we will further expand into supermarket channels, catering channels, hotel channels and group purchasing channels. In terms of the expansion of group purchasing channels, in the second half of the year, we will mainly do more work on the three systems of industry and commerce, education and forestry, which have relatively large numbers of people and reception tasks, and slowly penetrate into other enterprises and institutions.

3. Do a good job in market research, further investigate and explore the market, record various data in detail, improve various archive data, so that some analyzes and countermeasures can be supported by stronger data, so that they can be Be more scientific to make up for the lack of experience and sensory understanding. Understand and master the sales of the company's products and other liquor brand products as well as the trend of the entire liquor market in order to respond to various market conditions and adjust marketing strategies in a timely manner.

4. Work closely with dealers to do a good job in sales and assist dealers in fully expanding the sales network and tapping potential consumer groups while stabilizing the existing network and consumer groups. Whenever you encounter a dealer who is angry, you must be thick-skinned. Listen to him complain without explaining the reason. If he is angry and just wants to get angry, then let him get angry. No matter how wronged you are at this time, you have to endure it. When he is calm, explain the reason to him and let him understand that he should not have been angry just now and make him feel guilty. When you encounter something that the dealer cannot understand, you must explain it carefully, do not break the situation, let it develop, and learn to use various methods to control the development of the situation.

Finally, I hope that the company leaders will give me more criticism, correction, guidance and support in my future work.

5. 2022 sales staff personal work summary for the first half of the year

I am fortunate to be a member of the marketing department of __ company. Looking back and summarizing the past, with the support and help of leaders, masters and colleagues, I performed my job duties well. I have made great progress both in my thinking and in my work ability. Now I will make a brief report and summary of the work in the first half of the year:

1. Study hard and comprehensively improve your overall quality

In my work, I also attach great importance to learning as a A salesperson's business knowledge (professional and technical knowledge, psychology), insist on learning while working. Use the correct world outlook, outlook on life, and values ??to guide your work and study, and combine your ability to handle and solve things learned in work practice to continuously improve yourself. The first is to learn from leaders. In the past six months, although I have not spent much time working with my leader, I have personally experienced the leadership style, which has benefited me a lot and gained a lot. The second thing is to learn from the master. As a business person, the master has gone through too many bumpy and winding roads. They will use the rich experience they have accumulated to teach me so that I can be better in the future. Take fewer detours along the way. Third, the salesman who has successfully learned from his colleagues not only has good communication skills with others, but also must learn product technical knowledge. If he does not learn with an open mind and actively seek advice, the lack of practical experience will definitely restrict the development of his personal work ability. bottleneck. Therefore, every colleague in the unit is my teacher. I insist on learning from my leaders, masters and colleagues, learn from others’ strengths, make up for my own shortcomings, strive to enrich myself, enrich myself, improve myself, and basically adapt to my job. work needs. Only by constantly learning and asking for advice with an open mind can one's own quality and abilities be continuously improved.

2. Work hard and cultivate the spirit of dedication and love for the job

In the half month of actual work, I personally have made great progress in both my ideological realm and my work ability. progress.

Not only did I learn things that I had not learned before, but I also had no reason not to value this job and not do my job well. While working hard to study your own job, strengthen your understanding and mastery of other jobs and adapt to the needs of your own job as soon as possible. "Do what you do, love what you do, be dedicated to what you do, and be good at what you do." While striving to get closer to qualifications, cherish your position and every opportunity to work and study as a key link to improve your love for your job, no matter what you are responsible for At work, we can do our best to complete every specific job, so as to reflect the work mentality of loving our job and cherishing our position in actual work. In the future work, I will try my best to actively devote myself to sales work with full enthusiasm and good state, and at the same time, I will work hard to complete the tasks assigned by the leadership.

3. Be rigorous and meticulous, and do a good job in service guarantee work

As salesmen, we are on the front line, and we have the responsibility to maintain the good image of our company and emphasize unity. When it comes to coordination, we are not isolated outside. The bidding situation of ___ company makes me deeply aware of the power of unity. I am proud of joining this collective, so I value working in this position very much. Integrate into this group with a serious and proactive attitude at work.

IV. Existing problems

It is not terrible if a person has shortcomings, but it would be terrible if he cannot discover his own shortcomings. Therefore, only by discovering your own problems, facing your own problems, and having the courage to correct your own problems can you grow and progress through continuous review.

At work, I also see that I still have many shortcomings. Main manifestations: Not strong enough subjectivity and little understanding of technical knowledge. I will definitely study hard and improve in my future work.