What are the types of corporate strategies? Give an example of each type of strategy.

1. Development strategy includes integration strategy, diversification strategy and intensive growth strategy.

Integration strategy includes vertical integration strategy and horizontal integration strategy. For example, Anta's establishment of its own flagship store is a forward integration in vertical integration, and if it sets up a clothing factory, it is a backward integration. If it controls other brands of clothing, it is horizontal integration.

Types of diversification strategies include: concentric diversification and centrifugal diversification. For example, Gree Electric now produces other electrical appliances in addition to air conditioners, which is concentric integration. It borrows its original sales channels. If it invests in real estate, it is centrifugal diversification.

Intensive growth strategy, also known as enhanced growth strategy, includes three types: market penetration strategy, market development strategy and product development strategy.

2. Stable strategy, also known as defensive strategy and maintenance strategy, includes four types: suspension strategy, no change strategy, profit maintenance strategy, and cautious advancement strategy.

3. Contraction strategy, also called retreat strategy, includes three types: transformation strategy, abandonment strategy, and liquidation strategy.

The advantages of the cost leadership strategy include: being able to withstand attacks from competitors; having strong bargaining power over suppliers; and forming barriers to entry.

4. Applicable conditions for cost leadership strategy: market demand has large price elasticity; most companies in the industry produce standardized products, and price factors determine the market position of the company; ways to achieve product differentiation Very few; most customers use the product in the same way; when users change their purchases from one seller to another, the switching cost is small and they tend to buy the product with the best price.

5. The risks of adopting a differentiation strategy include: competitors may imitate, causing differences to disappear; maintaining product differentiation often comes at the expense of high costs; product and service differences lose meaning to consumers ; The cost gap with competitors is too large; if companies want to achieve product differentiation, they sometimes have to give up the goal of obtaining a higher market share.

6. Centralization strategy can be divided into: centralized cost leadership strategy and centralized differentiation strategy. The conditions for a centralized strategy include: limited corporate resources and capabilities, making it difficult to achieve cost leadership or differentiation in the entire industry, and can only select individual market segments; the target market has large demand space or growth potential; competitors in the target market A unified strategy has not yet been adopted. The risks of implementing a concentration strategy include: competitors may imitate; demand in the target market decreases due to technological innovation, emergence of substitutes, etc.; because the difference between the target market segment and other market segments is too small, a large number of competitors pour into the segment. Market; new entrants re-segment the market.