Introduction of Chengdu Borui Investment Holding Group Co., Ltd.

Chengdu Borui Investment Holding Group Co., Ltd. (hereinafter referred to as Borui Group) was established by Chengdu Commercial Press on July 1997, and is committed to investing in media and its diversified industries. After its establishment, the company has developed into a leading industrial holding enterprise group in China through a series of industrial investment and capital operation.

Borui Group adheres to the corporate culture of "innovation, pragmatism, rationality and openness", takes "execution" as the core, and adheres to the development strategy of "media, limitation and diversification". In the field of media, Borui Group takes capital as the means and mergers and acquisitions as the main realization method, holding the listed company Borui Communication (600880SH), and building the "first reported stock" and "first online game stock" in the domestic securities market; As an explorer and forerunner of the media system reform, diversified industries mainly involve cultural real estate, hotel tourism and education industries, and have cultivated and formed well-known brands such as Borui Real Estate, Borui Garden Hotel and Shude United School. At present, the company is cooperating with international and domestic institutions such as Banyan Tree Singapore and WWF to build a comprehensive project with Banyan Tree hotel community as the main body, international environmental protection NGD headquarters settlement area and low-carbon life demonstration area as one. By the end of 2009, Borui Group had total assets of nearly 3 billion yuan and operating income of over 654.38 billion yuan, which had good economic and social benefits.