Why can't the overseas layout of characteristic resort hotels blindly follow suit?

According to reports, there are many characteristic boutique resort hotel brands in China at present, and some of them have begun to target overseas markets for layout, hoping to provide different accommodation options for Chinese people when they spend their holidays overseas. Industry experts said that the domestic market space is still very large, and it is not appropriate to blindly expand overseas without a strong financial background.

According to the report, compared with B&Bs, characteristic resort hotels often have more standardized management and standardized hardware facilities. Non-standard accommodation, especially characteristic resort hotels, has become the choice of more tourists. Pre-non-standard accommodation booking accounts for about 20% of the total booking, while post-80s accounts for half of the booking data, accounting for 54%, followed by post-90s and post-70s, accounting for 20% and 18 respectively.

Some domestic hotel brands are cautious about the layout of overseas markets. A number of hotel officials said that at present, domestic boutique hotels have not yet reached the stage of starting to lay out overseas markets, unless there is no plan to lay out overseas markets with a large group background, the focus is still on the domestic market.

Relevant persons said that national tourism has gradually entered the era of global tourism and national leisure vacation, and hotels have gradually become holiday destinations, satisfying people's desire to experience a different life when staying in characteristic hotel, thus being loved by more and more tourists and becoming the trend of the accommodation market. However, before the influence of local brands is truly formed, it is not appropriate to blindly expand overseas.

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