A Brief History of the Development of Hong Yan Real Estate Group Co., Ltd.

Hong Yan Group, formerly known as Sanyuan Real Estate Company, was founded in Nanning, Guangxi on 1992 by Mr. Zhuang Zhen Hong, the father of the current chairman Zhuang Jianxin. With his keen market insight and pioneering spirit, Mr. Zhuang took the lead in developing several old city reconstruction projects in Nanning. These projects have achieved high economic and social benefits, and completed the "primitive accumulation" of Hong Yan's hard work in Hainan.

Hong Yan has encountered a rare opportunity for development. In the 1990s, after the bursting of the real estate bubble in Hainan, a large number of "uncompleted residential flats" appeared, and the central government and Hainan issued a series of preferential policies to support the disposal. The founder of the company once again seized the opportunity to register and establish Hong Yan Industrial Investment Co., Ltd. in Haikou on June 5438+ 10, 2002, which opened the prelude to the revitalization of the "stopped and delayed projects" with lightning speed, and turned these projects into landmark buildings with different styles and beautiful shapes.

It is particularly important that Hong Yan always adheres to the corporate philosophy of creating excellent products. As one of the earliest real estate enterprises in Hainan, Hong Yan adheres to the value concept of "International Island Life Advocate" and has been based on building island quality products from the very beginning. He is not only the discoverer of the value of international island life, but also the pioneer and practitioner of island life. This is not only reflected in Hong Yan's increasingly perfect one-stop island life service system integrating residence, shopping, hotels, vacation and leisure, but also in the pursuit and practice of the concept of health, ecology and low carbon.

In just a few years, Hong Yan Group has successfully built real estate brand projects such as "Landscape Series" and "Spring Series" for three reasons.

"Brand building is based on customer loyalty, so in addition to improving product quality according to customer needs, we must also promote brand building by improving customer service." Zhuang Jianxin said, "With the further development of Hong Yan, we have put forward higher requirements for brand building."