Analysis on the present situation of sanya tourism. How about traveling to Sanya now?

For many China tourists, traveling in Sanya is definitely an experience worth trying. You can feel the rich life and culture in the southern tropical climate, where you can listen to the sound of the sea and enjoy a holiday in the water. The following is a detailed raiders guide.

Since the "inter-provincial tour" resumed for more than a month, the recovery of tourist attractions across the country has been gratifying. Among them, Hainan Province "bears the brunt" and has become the top ten tourist destinations in the list of provinces and cities with warmer tourism.

Accommodation is tight, and many hotels in Sanya are full.

According to the data of online travel platform Qunar.com, the order volume of Hainan hotels increased by 25% in May and 65,438+07% in June. In the past July, the order volume increased by 265,438+0%, much higher than other tourist destinations.

Take Sanya City in Hainan Province as an example. Some five-star hotels in Yalong Bay in Sanya have a high occupancy rate. Tuniu, a tourism platform, said that it is the summer peak season, so the rooms in Sanya are quite tight. For example, Sheraton Sanya Yalong Bay Hotel has been full of rooms recently.

Our newspaper saw at the scene that there were long queues at the three check-in windows of Sheraton Sanya Yalong Bay Hotel, including many customers traveling with the group. At breakfast time every day, the hotel's two cafeterias are almost full, and customers have to spend a lot of time looking for seats after registering their room numbers at the door.

Earlier, Li Yusheng, president of Marriott International Greater China, revealed that since June this year, 80% of Marriott's more than 380 hotels in China have returned to profitability, and Hainan's performance is even higher than the same period last year, indicating that consumers' demand for domestic leisure and holiday destinations is increasing.

The data shows that compared with hotels in other regions, Marriott's 23 hotels in Hainan performed particularly well, with an occupancy rate of 86% in July. Among them, the Westin Resort Blue Bay Greentown was full for three consecutive days in the second week of July, and the occupancy rate of Addison Sanya 12 days reached over 90%.

The scenic spots are hot, the performance venues of tourist attractions are packed, and the scenic spots in Sanya are also hot.

In Sanya Yalong Bay Tropical Paradise Forest Park, we can see that despite the heavy rain, tourists are still enthusiastically carrying umbrellas or raincoats. Every car in sightseeing bus, which goes up and down the mountain road, is full of tourists, and the canteen next to the scenic spots in the park is packed.

In the "Dragon Tour in the World" scenic spot in the park, tourists are taking pictures with great interest. Standing in front of a newspaper canteen for five minutes, four tourists bought water and five tourists bought sausages. In the scenic spot of the amusement project "Flying Rainforest", the room is crowded with tourists queuing to wear protective equipment, and the number of staff has increased from the initial two to four.

At lunch time, the cafeteria "Tropical Rainforest Restaurant" in the scenic spot was almost full. In front of Hainan's special rice noodles and cool dining tables, tourists are waiting in long lines to pick up their meals.

In Sanya's Song Dynasty romantic scenic spot, tourists are also jostling with each other. The performance venue of Sanya Ancient Love was packed.

Cheng Song's love of past performances. (Reporter Tang Yingying)

According to Ma Honeycomb data, Sanya's tourist popularity ranked first in Hainan Province in July, and its tourist popularity increased by 26% compared with that in June. Seven of the top ten scenic spots in Hainan Province are from Sanya, including Wuzhizhou Scenic Spot, Atlantis Water World, Yalong Bay Tropical Paradise Forest Park, Yalong Bay, First Market, Tianya Haijiao and Nansan.

According to Ctrip's data, group tour is the most popular travel mode in Hainan, among which private groups account for the fastest proportion, accounting for more than 20%. Among them, high-end tourism has become the mainstream of group tours in Hainan. More than 70% people order 4 or 5 diamonds, of which 5 diamonds account for more than 60%.

In addition, customized tour has become one of the main ways of tourism in Hainan, accounting for nearly 15%. Beijing, Shanghai, Guangdong, Jiangsu, Zhejiang, Shaanxi, Hubei, Fujian, Jiangxi and Sichuan are the most popular tourist provinces and cities.

There are long queues at duty-free shops, and the most popular stores need to queue for an hour and a half.

In addition to tourist attractions, there are many duty-free shops in Hainan.

According to the previous press conference held in Hainan Province, since the new tax exemption policy for 1 Hainan Island was formally implemented, as of 8 1 8, the sales of four duty-free shops in Hainan Island exceeded 5 billion yuan, up 2.5 times year-on-year, and the average daily sales exceeded 654.38 billion yuan. The number of shoppers reached 740,000, a year-on-year increase of 70%; 4.58 million items were purchased, up 1.5 times year-on-year.

According to the new tax exemption policy for outlying islands, the duty-free shopping quota for outlying island passengers is 654.38+10,000 yuan per person per year, unlimited times; We will expand the types of duty-free goods and add seven kinds of goods that consumers like, such as electronic consumer goods.

Comparison before and after the new tax exemption policy (source: official website, Hainan Provincial Tourism, Culture, Radio, Film and Sports Department)

The tour guide of a tour group began to "teach Raiders" before the members got off the bus: "Don't concentrate your firepower on one counter! Everyone can cooperate with each other and line up separately! Otherwise, you may only visit one counter in the morning. "

Zone a, sanya international duty-free city. (Reporter Tang Yingying)

At Sanya International Duty Free City in Haitang Bay, Sanya, at about 10: 30 in the morning, the two buildings in the Duty Free City were crowded. In the watch/jewelry/boutique area in Zone B, some popular brands, such as Tiffany, Bulgari and Prada. The queue has already started; But area A, which belongs to international boutique/beauty and personal care, is already crowded with people.

There is a long line at Bulgari's door. (Reporter Tang Yingying)

/kloc-around 0/3: 00, this newspaper saw that there were more people in the duty-free city, and some shops that had not queued before began to queue up, and there were many more people who had already queued before. Among them, the most "hot" is Gucci store. The security guard at the door told this newspaper that it takes about one and a half hours from queuing to entering the store.

Gucci's security guard said it would take about an hour and a half to queue up. (Reporter Tang Yingying)

A local tour guide proudly said in an interview with this newspaper: "Our Hainan policy city is particularly good. The prices of things in this duty-free shop are also very competitive. Prices like Cartier and Bulgari are cheaper than those in Hong Kong and Europe! "

In order to enjoy the discount, strangers can also "shop together"

The paper finds that the price of duty-free shops is about 65% to 85% of the tax-included price in the domestic market. Although some fragrant products are not as cheap as Japanese duty-free shops, the difference is not too big. In addition, some branded goods of Hainan Duty Free Shop are more complete than those of Japanese Duty Free Shop.

Customers who buy scented products. (Reporter Tang Yingying)

For example, SK-II's 160ml skin care essence (Fairy Water), the price of Sanya International Duty Free City is 856 yuan (RMB, the same below), while the price of Japanese duty-free shops is 877 yuan.

Hainan duty-free shop has many discounts.

This newspaper saw in the fragrance area of Zone A of Sanya Duty Free City that this is the duty-free shopping festival of Hainan Island, with 10% discount on 3 regular-priced goods and 8.5% discount on 5 items. In addition, each brand has various promotional activities for individual goods.

Billboard of duty-free shopping festival on outlying islands. (Reporter Tang Yingying)

After a tourist bought a Givenchy lipstick for more than 40 yuan, he immediately told his friends waiting in line at another counter to buy skin care products. After buying the order, they went back to Givenchy's counter and tried the red number. At the counter of the perfume brand JoMalone, a tourist bought four bottles of 30ml perfume in one breath, three of which enjoyed a 15% discount, dropping more than 200 yuan. The price of four bottles of perfume is lower than the counter, 750 yuan.

Customers are looking at Zumarong perfume. (Reporter Tang Yingying)

There are also tourists who have made difficulties in the face of discounts.

At the checkout counter of SK-II, Miss Chen took a piece of paper with two bottles of "Fairy Water" written on it and hesitated. When checking out, the salesman reminded me that "3 pieces are 10% off", but Miss Chen didn't need to buy so many. She is considering whether to take an extra bottle because of the discount. Ms. Li in the back asked if she could spell the order together.

However, because the duty-free goods purchased in Sanya International Duty Free City need to be picked up at the airport, and Miss Chen is from Jiangsu and Ms. Li is from Shandong, and the flights of the two sides are not on the same day, just when he intends to give up the discount, the salesperson provides a "solution": "The first one who goes back can pick up the goods and then express them."

So, after Ms. Chen paid, Ms. Li immediately transferred the money of "Fairy Water" and left her address. The two "strangers" successfully "spelled the order" and enjoyed the preferential tax-free price.

It is worth mentioning that in addition to on-site direct discounts, there are also some payment platform vouchers that can be used. In addition, taking Sanya International Duty Free City as an example, after shopping in duty-free shops, the points can be directly converted into cash and deducted at the next shopping.

Payment platform coupons.

Rules for the use of free membership points.

"Strive to set up three new duty-free shops in Sanya this year"

As "hot" as duty-free shops is the pick-up point at the airport.

In fact, in July this year, in line with the new policy of duty-free shopping on outlying islands, Sanya Phoenix Airport added duty-free pick-up points in the terminal building, and the airport pick-up windows increased from 18 to 30.

I saw in Sanya Phoenix Airport that the newspaper said that the two duty-free pick-up points were handled according to different flights. However, although the pick-up window has been added, there are long queues at both pick-up points.

Sanya airport 1 duty-free pick-up point. (Reporter Tang Yingying)

Sanya airport no.2 duty-free pick-up point. (Reporter Tang Yingying)

Take 1 duty-free pick-up point as an example. The pick-up team circled five times, and it took about 40 minutes from queuing to picking up duty-free goods. In the process of queuing, most people are watching their mobile phones: chatting, playing games, reading novels, burning dramas and so on.

Next to the 1 duty-free pick-up point, there is a "luxury discount store", which also displays many duty-free goods, including the popular Estee Lauder eye cream, SK-II fairy water, Issey Miyake bag and so on.

However, this newspaper found that although the goods in the store were marked with "tax exemption at the same price", the store was deserted.

Sanya airport 1 discount store next to duty-free pick-up point. (Reporter Tang Yingying)

On August 19, Chen, director of Hainan Provincial Department of Commerce, said at the press conference that after the implementation of the new policy of duty-free shopping on outlying islands, the proportion of shoppers in the total number of tourists on outlying islands increased significantly. In July this year, there were about 6.5438+0.6 million outbound passengers at Hainan airport and seaport, of which 467,000 people bought duty-free goods at duty-free shops, accounting for 29% of the total number of passengers on outlying islands, more than doubling the 654.38+0.2% in the same period last year.

Chen revealed that Hainan will strive to set up three new duty-free shops in Sanya this year, including Phoenix Airport Store and two local stores.

At present, there are four duty-free shops in Hainan Island, including Haikou meilan airport Duty Free Shop, Haikou Riyue Square Duty Free Shop, Qionghai Boao Duty Free Shop and Sanya Haitang Bay Duty Free Shop.