Durex's copy (Durex's copy is too beautiful)

Speaking of Durex, I'm afraid everyone thinks of world-famous condom brands. Actually, durex is an expert! Don't believe it? Then let's take a look at this master.

During the Mid-Autumn Festival last year, Durex and Renaissance Hotel jointly produced a mooncake gift box. The above scheme successfully detonated the network and triggered a heated discussion-I hope people will last for a long time. It's just that the poem "May people live a long life, thousands of miles away" in Su Dongpo's "Water Tune Songs" has a different meaning and is thought-provoking.

Last month 14, that is, on the day of white day, Durex and Volvo, two seemingly distant brands, signed a joint name, but when you think about it, in fact, the two brands pursue the same goal-safety-Volvo, as a world-famous automobile brand, has always been known for its safety; Durex is to ensure the safety of both sexes.

Durex's copywriting has always been interesting. Let's enjoy it.

"It's cloudy and rainy tonight, and the temperature in the bed is gradually rising." The weather forecast model is skillfully applied, adding a hint of mystery and obscurity.

"There is no rest for tonight's performance." This sentence is even more meaningful.

Of course, Durex officials sometimes get serious. On the International Day against Domestic Violence, Durex officially published a series of articles in Weibo, which was thought-provoking.

On May 20 last year, Durex officially released a lot of provocative love words, which is a great benefit for those straight men. No matter how stupid the head sees this, it must be enlightened. What I appreciate most is this sentence, "Love words are all learned, but loving you is true."

When the master of connotation suddenly turns into a poet, can you react at once? Anyway, when I saw these copies, I could only marvel. I wonder if they hire poets to write copies for them.

However, the owner sometimes rolls over.

On the afternoon of April19,2065438, Durex and Xicha jointly released a poster, which caused a heated discussion. Many netizens think this is a disrespect for women. As a result, the two sides immediately deleted the relevant developments and made sincere apologies. Durex officials even remained silent for several days.

Play is fun, make trouble, durex's copy is really no joke. It is said that almost all copywriters plan to learn Durex's copywriting. After all, their copywriting is excellent, not only can it be perfectly close to hot spots, but also can skillfully organize the language, elegant but not vulgar, sweet but not greasy, in one word: absolutely! # Durex #