Traditional Culture Encyclopedia - Hotel reservation - What are the wine chains in Chengdu?
What are the wine chains in Chengdu?
Chengdu Zhicheng Hengtai Liquor Chain.
Zhicheng Hengtai is an emerging alcohol retail organization with currently 21 branches. Zhicheng Hengtai's store opening strategy is a "wolf pack tactic", that is, opening stores intensively in an area of ??the city to create a first wave and incubate flagship stores with annual sales of more than 10 million yuan. Currently, most Hengtai stores are concentrated in Chengdu. High-tech Zone. Zhicheng Hengtai's current store opening model is between direct-operated stores and franchised stores. That is, the cooperative store model is mainly used. The core personnel of the store contribute money but are not responsible for management. Hengtai team manages it.
On the one hand, traditional wine merchants are trying to open physical stores one after another, and their desire to meet consumers directly is becoming stronger; on the other hand, traditional cigarette shops are facing impact, and some state-owned enterprises have begun to pursue more transparent procurement. Liquor orders are transferred to e-commerce platforms.
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