What is a hotel professional manager? Is it a certificate? How to take the exam and how much does it cost?

Hotel professional managers should have the professional ability to hold hotel management positions and have considerable experience. They should be able to move freely in the market at a certain price, thereby obtaining salary and achieving their career goals.

In addition to professional knowledge, skills and experience related to hotel management, what is more important for professional hotel managers is the establishment and maintenance of professional ethics. No matter how capable a person is, a person who does not follow the rules and has no professional ethics will not be selected by the market.

As a hotel professional manager, you should have:

1. The ability to understand and control the market.

2. Management ability. Some "professional managers" regard their management abilities as "one size fits all" criteria, and as a result they hit a wall. At present, many hoteliers with many years of management experience increasingly feel that they are being constantly hollowed out. When they need to replenish their resources, they take management courses, study for MBAs, study abroad... This is the result of market competition. But hotel managers are not the same as general managers. Not everyone needs to study an MBA course in business administration. The abilities of people with hotel professional experience are ultimately developed through personal practice, using their in-depth understanding of the profession and combining with changing market demands to create value.

3. Professionalism. Without this, no professional in the hotel industry is established. The hotel industry is an industry that operates 24 hours a day, 365 days a year. Working long and overtime hours and being available on call are the basic requirements for hotel professional managers. Otherwise, they will equate themselves to ordinary employees.

4. Interpersonal relationship processing skills. A good professional manager not only has a good reputation and reputation among customers and above, but is also a role model for employees to emulate.

5. Handle crises and be flexible and adaptable. Professional managers generally have a lot of experience, handle a lot of problems, hold high positions, have a broad vision, have extraordinary ability to handle crises, and can quickly establish a positive image of themselves.

The hotel industry is a labor-intensive service industry and is highly practical. It seems that a single hotel does not need to spend a lot of money to hire MBA experts for integration. The professional abilities of professional managers come from years of work training and understanding. But hotel professional managers should receive high-level professional training. And continue to learn, think, and use them flexibly in the actual work process?

Professional managers in China's hotel industry were born from the development of international chain hotel management companies in China. As one of the first industries to introduce foreign capital and international management after the reform and opening up, China's hotel industry has produced a group of real professional managers after more than 20 years of development. Cheng Erjun, deputy general manager of Shanghai Jinmao Grand Hyatt Hotel, said that the main members of this group are those managers who work in foreign-managed hotels. Through two-way selection, they change their positions in various international chain hotels in the same city to achieve remuneration and management. Promotion of positions; in addition, a group of hotel managers who have experienced many years of professional training are employed by independent hotels in various regions with their accumulated rich experience. They are mainly driven by salary to move freely in the market. "

Huang Xunjing, a master of management at Sun Yat-sen University, puts it bluntly: "Objectively speaking, there are still no real professional managers in China's hotel industry. " Mr. Huang analyzed and argued this way: First, there are institutional reasons. Although the hotel industry is an industry that was opened relatively early, it has rarely developed into a modern enterprise system. In the modern market economic system, the three parties of owners, operators, and producers Power agencies, decision-making management agencies, and supervisory agencies form an independent corporate governance structure with clear rights and responsibilities and mutual constraints. This corporate governance structure requires professional managers to activate and maintain their wise decision-making and innovative abilities. Obviously, the existence and function of professional managers are the micro-foundation of modern economic development, but unfortunately, the hotel industry has not yet completed the establishment of its true significance. Because of the modern enterprise system, it is impossible for real hotel professional managers to appear.

Secondly, the imperfection of the professional manager market has restricted the development of professional managers in the hotel industry. In the traditional planned economic system, the identities of hotel managers and administrative officials are interchangeable, leading to distortions in corporate management behavior.

Chinese enterprises are currently undergoing a transformation, the most obvious sign of which is that the market for professional managers has begun to emerge in China. However, due to different national conditions, China has not yet formed a relatively complete market for professional managers. This also seriously restricts the development of the professional manager system in the hotel industry. As a result, various issues such as credit and integrity arise one after another. Therefore, the formation of a complete manager market is a necessary condition for the emergence of real professional managers in the hotel industry.

The characteristics of domestic hotel managers can be summarized as follows: First, they have a relatively systematic Western hotel management process and know how this profession operates. It should be said that this group of professionals played a qualitative role in my country's hotel service and management in the early 1990s. For example, the early introduction of the PA (Butler) function completely changed the hotel's hygienic appearance. This "borrowing" approach has benefited many domestic hotels who are unfamiliar with hotel management operations. Second, in addition to being highly professional, you must also have the ability to control the market. Professional hotel managers have all experienced one or more different markets, are more sensitive to changing markets, and have developed their ability to cope with different markets. Third, the spread of professional hotel awareness and service awareness. Nowadays, hotel awareness and service awareness are common knowledge in hotels with three stars or above. It should be said that hotel professional managers have played an exemplary role in these aspects. Fourth, strong professionalism.

Your teacher is right. Currently, only the catering industry has professional manager certification. However, I personally feel that the hotel industry is currently not very interested in certification in this area. It is best to start from the grassroots level in foreign brand hotels and practice basic skills. Furthermore, ability and qualifications are much stronger than any certification.