Traditional Culture Encyclopedia - Hotel reservation - In order to reduce "romantic characteristics", Japan's "lovers' hotels" have become serious?

In order to reduce "romantic characteristics", Japan's "lovers' hotels" have become serious?

Recently; It is reported that with the approach of midnight, the shopping street in Shibuya, Tokyo has become bustling, and there are always some whispering figures disappearing into alleys and entering buildings with soft pink lights and secret entrances.

There are more than 7,000 "couple hotels" in Japan. With fewer and fewer young couples seeking romance, this hotel, once a "standard" in Japanese society, has to seek new customers. According to the report, the signboard of "lovers hotel" will soon be replaced by a more euphemistic statement. A spokesman for an information technology company that provides reservation service for Japanese "lovers' hotels" said that the business between such hotels and China travel agencies began to increase. Fewer couples and more tourists force these hotels to reduce "romantic features" and provide more gourmet services.

In the past 20 years, the number of young people aged 20 to 29 in Japan has decreased by more than 1/3, but more and more foreign tourists are making up for the vacuum in the hotel industry. Last year, Japan received 24 million foreign tourists. If it continues to grow at the current annual rate of 14%, the total number of tourists is expected to increase to 40 million by the 2020 Tokyo Olympic Games.

Japanese culture is slowly changing.