What are the marketing concepts and skills of intercontinental hotels?

Management concept of intercontinental hotel management group

When you come up with an idea, you should find a reason to do it, not ponder the reason not to do it. When you have an idea, you must come up with a reason to do it, not a reason not to do it. Only those who do nothing have no worries. The only people who have no problems are those who do nothing. )

-kemmons wilson

Since the establishment of the first Holiday Inn, Holiday Group has developed from a motel chain that caters only to family tourists to a comprehensive company that includes food, accommodation, transportation and travel. Its hotels with franchise contracts are all over the world and become world-famous hotel brands. Since the mid-1970s, Intercontinental Group has been far ahead in the fierce competition of large hotel groups around the world. Mr. kemmons wilson, the founder of Intercontinental Group, spent more than 30 years developing a company with only a few roadside motels into the largest hotel group in the world, and turned a hotel with low reputation and poor equipment into a favorite home away from home for the general public. Like Churchill and Roosevelt, his own name appeared in London's Sunday Times.

Intercontinental Hotels Group under Intercontinental Group:

1. Intercontinental Hotel &; Intercontinental Resort Hotel &; rely on

2. Crown Hotel &; Crowne Plaza Hotel &; rely on

3. Holiday Inn&; Holiday Inn&; rely on

Management characteristics

1, sell to join.

2. Constantly improve the computer reservation system.

3, all for customers, service innovation.

4, standardized management, strict inspection and control, meticulous.

5. Strong marketing ability, group price advantage and perfect service system, and strictly control all kinds of costs.

6, timely adjust the development strategy, pay attention to product development level and brand extension.

7. Pay attention to the development and management of human resources and cultivate the "holiday hotel spirit"

Kemmons wilson's Management Thought (Success Motto)

1, only working for half a day, there is not much difference between the first 12 hours and the last 12 hours. (only worked for half a day; It doesn't make any difference which half is the first 12 hour or the last 12 hour. )

2. Work is the master key to all opportunities. Work is the master key to all opportunities. )

3. Work attitude plays a greater role in a person's success than work ability. In a person's success or failure, psychological attitude plays a much more important role than psychological ability. )

Remember that all of us can only climb the ladder of success step by step. Remember, we all climbed the ladder of success step by step. )

There are two ways to get to the top of the tree. One way is to sit on the fruit of a tree and wait for it to grow. Another way is to climb to the top of the tree. There are two ways to get to the top of the oak tree. One way is to sit on an acorn and wait; Another way is to climb up. )

6. Don't be afraid to take risks. Remember that a broken watch is correct at least twice every 24 hours. Don't be afraid to take risks. Remember that a broken watch is accurate at least twice every 24 hours. )

7. The secret of happiness is not to do what you like, but to like what you do. The secret of happiness lies not in doing what you like, but in liking what you do. )

8. Delete this sentence from your vocabulary and replace "I don't think I can" with "I know I can". Delete the word "I don't think I can" from your dictionary and replace it with "I know I can".

9. Evaluate your career and put opportunities before safety. When evaluating a career, put opportunities before safety. )

10, remember that success requires half luck and half brains. Remember that success requires half luck and

Half a brain. )

1 1, you can't put off work-in two days, tomorrow will be yesterday. You can't delay.

In two days, tomorrow will be yesterday. )

12, sell the watch and buy an alarm clock. Sell your watch and buy an alarm clock.

13, as long as you are smart enough to find the right person to work for you, then nothing is difficult. As long as you are smart enough to find someone else to do it for you, nothing is too difficult. )

14, opportunities often come. Whenever you hear it with your trained ears, see it with your eyes, grasp it with your hands and use it with your mind, it will knock on your door. Opportunities often come. Whenever your trained ears hear it, your trained eyes see it, your trained hands grasp it, and your trained mind uses it, it will knock on the door. )

15, a successful person will fulfill his personal responsibilities based on self-motivation. He developed himself, because he mastered his own potential, the key to generation. A successful person is aware of his personal responsibility for self-motivation. He started it himself because he had the key to the owm ignition switch)

16, don't worry blindly. You can't change the past, but worrying too much about the future will really ruin the present. Remember, half of what we worry about will not happen, and the other half will happen anyway. So, what are you worried about? Don't worry. You can't change the past, but you can certainly ruin the present by worrying about the future. Remember, half of what we worry about will never happen, and the other half will happen anyway. So, why worry? )

What makes you happy is not how much you have, but how much you enjoy. Happiness is not how much you have, but how much you enjoy. )