Traditional Culture Encyclopedia - Hotel reservation - Many companies choose to place elevator advertisements. What are the advantages of elevator advertisements?
Many companies choose to place elevator advertisements. What are the advantages of elevator advertisements?
As long as you take an elevator now, you will find that there are basically advertisements in every elevator, some static advertisements and some dynamic advertisements. Many businesses like to place advertisements in elevators. What are the advantages of placing advertisements in elevators?
1. Accurate positioning
Publish advertisements in elevators. Its positioning is very precise. For example, high-end office buildings, residences, hotels, shopping malls, etc. can be placed according to different groups of people. Different advertisements are very targeted and can clearly capture the desired group. This is not like other advertising platforms that cast a wide net and may not be effective.
2. Low cost and less interference
Moreover, the cost of elevator advertising is relatively small and less disruptive. For example, a dynamic advertisement will be placed in the small space of the elevator. People will inadvertently see this dynamic advertisement when taking the elevator without being disturbed by other advertisements. And in a sealed space, the impact of these elevator media on people is very strong. At the same time, the company's advertising and revenue can be maximized.
3. Compulsiveness?
We need to take the elevator every day. For example, in an office building, you have to take it at least twice a day. This is the minimum. Most people take it multiple times. . So in this small space, everyone is bored and will watch advertisements at this time. Even if you don't watch, some dynamic advertisements in the elevator will force people in the elevator to pay attention and they will not finish listening. I forgot that at this time I was very impressed by these advertisements.
4. Repeated memory There are only a few advertisements in an elevator. You do them several times a day. This is repeated memory. It is difficult to forget through this repeated memory. I can clearly recite any advertisements played in the elevators I often ride in. This is forced memory. Elevator advertising has other advantages. It will not be affected by the weather.
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