Hotel's Safety Management for Female Customers

Single professional women have become an extremely important part of the hotel consumption market. Hotels should adopt targeted marketing planning, facilities configuration, service and management measures to meet the needs of this market segment and take the road of characteristic management. Although the segmentation and guidance of the single female consumer market in China is still in its infancy, people in the industry who are good at capturing business opportunities have paid attention to this market segment. In some areas with rapid economic development, such as Shanghai, Guangzhou, Wenzhou and other places, high-star hotels have successively opened up "ladies' floors", and achieved remarkable results by formulating and implementing a series of characteristic services and management measures; Hotels should deal with and grasp this special market segment in advance, adopt countermeasures and measures different from ordinary guests in terms of service facilities, service methods and management measures, and strive to create a humanistic care and warm and thoughtful service atmosphere to attract and firmly grasp the single professional female tourist market.

First of all, hotels can consider the following practices under routine security measures:

1, check in secretly, and the room key does not indicate the specific room number; When arranging the room, try to arrange it in a room near the elevator, and send a waiter to send the female guests into the room.

2. It is best to equip an intelligent elevator that can only be started by the guest's magnetic card key to prevent others from entering the floor and effectively avoid various security risks.

3. There is an emergency call button in the guest room.

4. The room has good sound insulation effect.

The switchboard provides telephone guarantee service for every female guest, except the telephone that the guest agreed to answer in advance.

6. The ladies' floor should be equipped with waitresses and female security guards.

7. Place safety tips for female guests in guest rooms.

8. Warn employees not to disclose any habits and hobbies of single female guests in this hotel, such as diet, accommodation, entertainment, etc., and earnestly safeguard the personal privacy and personal safety of guests.

9. For female guests who travel by car, set up female-only parking spaces (wider than ordinary parking spaces) or provide parking services.

Second, service and management: the characteristics of high education, high consumption, rich experience and sensitive and meticulous response to things determine the high standards and high expectations of female guests for hotel service quality.

1. Relatively speaking, female guests pay more attention to the cleanliness and order of guest rooms, because having a spotless, clean and orderly living environment is not only women's nature, but also helps them to have a comfortable and good mood.

There are exquisite fashion magazines in the guest room for the guests to read in their leisure time. In China, fashion consumption magazines such as ELLE and Fashion have many readers. According to the survey, more than 6.5438+0.5 million female readers buy ELLE every month in China, of which 69% are unmarried.

3. Prepare all kinds of dried flowers in the guest room every day, and provide seasonal fruits as needed.

4. The bathroom is equipped with brand toiletries and special sanitary bags for women to show consideration for female guests.

5. The restaurant provides fresh and hygienic dishes with low fat and calorie, beauty care or obvious local characteristics; A "tailor-made" room delivery menu is placed in the room to provide convenience for single female guests who don't want to eat in the restaurant.

6. Provide computer rental and necessary technical services.

7. For female guests in need, you can choose experienced service personnel to provide "personal butler" service.

8. Restrict the activities of foreign tourists. Set up a separate reception area in the public area of the hotel to facilitate female guests to receive visiting guests and avoid possible interference and unsafe factors to other female guests.

9. Good lighting and safety services, especially in outdoor public areas, such as parking lots.

10. Establish a complete and detailed customer history file for each female guest, which is convenient for personalized service, market analysis and business promotion.

1 1. The most important interpersonal relationship of single professional women is group or friends, not marriage or relatives. They are keen to participate in various social activities and social activities. Hold all kinds of lifestyle parties, and regularly invite famous experts and scholars to give a series of lectures, which can include personalized image design, social etiquette, beauty and fitness, family gardening, kitchen cooking and so on. And even extended to psychological counseling, medical care, family finance, legal counsel, etc. While satisfying personal self-restraint and life interest, I also have a sense of belonging to the team and become a loyal customer of the company.