What is the inspiration of the management method of Atour Hotel?

The management method of Atour Hotel has the following enlightenment:

1. People-oriented: Atour Hotel emphasizes people-oriented and employees and guests are very important. Employees should regard themselves as corporate image representatives, and each position should be professional and have star-rated service standards. They should love the hotel, care about the guests and take the guests as the center. At the same time, the hotel's rules and regulations need to be adjusted according to the needs of guests, taking consumers as the center.

2. Five major creations: Atour Hotel pays attention to the following five aspects: product creation, environment creation, market creation, word-of-mouth creation and brand creation. These ideas emphasize innovation and customer experience. For example, product creation needs the management concept of "being the first to develop your own new products and being the first to eliminate your own old products"; Market construction requires changing the concept of cake into the concept of dough, actively soliciting opinions and needs from all parties, and borrowing customers' words to make free publicity advertisements for hotels; Word-of-mouth construction needs to always present your best products and services to customers, giving them unexpected surprises and a sense of value for money; Brand building needs the business philosophy of "products depend on individuality and products depend on store quality". Starting with improving the comprehensive quality of employees, we should establish a scientific training, education and guidance mechanism to make everyone realize the importance of maintaining hotel brands.

3. Service productization: A characteristic of the management mode of Atour Hotel is to productize the service, starting with the service, making a single breakthrough first, and then pushing forward with the four-wheel drive of product, organization and culture to complete the iteration and progress of the hotel.

Generally speaking, the management mode of Atour Hotel emphasizes people-oriented, innovation and customer experience, and advances iteratively through service productization to improve the service quality and reputation of the hotel.