Traditional Culture Encyclopedia - Hotel reservation - The restaurant business is not good, what marketing methods are there?
The restaurant business is not good, what marketing methods are there?
The following suggestions are provided for your reference:
The purpose of our activities is nothing more than to achieve an effect of increasing hotel sales and popularity.
Then, we divided several marketing steps according to the expected effect:
First: how to make customers advance to the store?
We can use strong visual display (opening ceremony, flower baskets at the door, firecrackers, large posters, lighting effects, etc.). Let customers see us first, and then attract customers into the store through small gifts, vouchers and doll interaction. In this way, we achieved our first goal.
Second: how to make customers buy?
We can promote the purchase of customers by food display, discount, voucher distribution and special food gifts. And reach the consumer's purchase intention. This premise must be that we have enough confidence in our products. Knowing that the quality of our products is reliable.
Third: How to make customers come again?
Catering theory tells us that the cost of maintaining an old customer is far lower than the cost of attracting a new customer. Therefore, it is necessary to introduce certain marketing means so that customers can come again next time. We can effectively stimulate customers' stickiness by issuing coupons and buying vouchers next time, including membership card marketing, so that customers can form a second purchase independently. Of course, this is based on the stability of our products and good service system.
I hope my answer is helpful to you.
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