How to design the restaurant’s attracting dishes?

How to set signature dishes?

First divide the restaurant's products into three parts and make a table:

1. Profit from high to low

2. Customer consumption within a month Frequency from high to low

3. Production process time from long to short

Observe the position of your sharp knife product in each part, and at the same time place the sharp knife product in each part Write down two adjacent products, calculate the proportion of these three products in each part according to the percentage, and take the average of the three proportions. If the average is within 20%, then your diamond product is very suitable for traffic drainage activities. . If the average value is higher than 30%, it is disabled, otherwise you may lose money.

Secondly, use tables to segment customers

Don’t be aimless when doing customer attraction activities. Don’t think that you can attract all customers by doing activities. This is impossible. You must select precise customers based on the results of product segmentation. As long as your traffic attraction products match the characteristics of the target customers (age stage, eating habits, consumption habits), then the chance of success in traffic drainage is very high.

The last step is the time to launch the sharp knife product to attract traffic

After the above two steps are completed, it is necessary to consider what time to conduct traffic drainage activities. This link is also quite tricky. Should the product be released during festivals, store celebrations, in the morning, afternoon, or evening? This depends on your products, store location, and employee capabilities.

After the above three steps are completed, the design of this explosive traffic diversion product is completed. Next, follow the above three steps to refine some leading slogans, and then use your network to spread the word.