How to write a good hotel network marketing case?

The specific steps of hotel network marketing are as follows:

1. Define target registration, IP traffic, traffic, sales volume and brand awareness. Hotels should consider sales volume and brand awareness.

2. Identify users who bring revenue, traffic, content, word of mouth, brand and authority to the target users. Hotels pay more attention to word of mouth, brands and authoritative users.

3, clear user characteristics, natural characteristics and user needs.

4. Make clear the centralized platform of target users, and do some promotion for these.

5. Show the highlights of the product according to the characteristics of users. Your product highlights, facilities construction, environment, services, etc.

6, determine the strategy and method of writing a copy.

7, the implementation effect monitoring and evaluation summary.

The Internet is like a window to the world, which makes the world smaller, makes the communication between hotels and customers more free, more timely, closer and more diverse, and makes the objects of hotel marketing emerge one after another.

What does the Internet bring to hotel marketing?

This is a good information platform.

In the information age with abundant information, real-time communication and accelerated market changes, hotels can no longer think or solve today's problems in the way of yesterday, nor can they run today's business in the traditional way. Internet has accelerated the communication and understanding between people, and information has become more and more important. Whoever has the information first will be ahead of the market.

Hotels promote corporate image through the Internet, which is faster, clearer, more comprehensive and more interactive than the previous publicity methods, making intangible services tangible. Hotels can use multimedia technology to dynamically display the overall facilities, interior environment decoration and various special services on the Internet. Guests can get to know the hotel more quickly and conveniently, and enjoy visually at home or in the office without leaving home, so as to get an immersive feeling. The hotel can give more detailed and thoughtful feedback to the information needed by the guests at the first time, and the two sides can reach an interaction. However, hotels should be "honest" while promoting. The pictures and publicity materials of the hotel on the Internet should be consistent with what the guests saw with their own eyes, even exceeding their expectations. The price published by the hotel online should be consistent with the quotations from other channels, so that guests can have a sense of trust in the hotel. It adds a competitive marketing tool to the hotel.

Hotel website is a window of the hotel on the Internet, which is similar to the role of traditional business cards, but it is also a more cost-effective advertising method than traditional magazines, TV, newspapers and other advertising forms.

The hotel website allows guests to see the hotel's situation, understand the hotel's room and price information, make online reservations, and be satisfied with the "one-stop service" provided. The hotel can even enjoy online resources.

Network marketing is more helpful to single hotels. Before the Internet appeared, chain hotels had a global sales network and an independent reservation system, which had a certain range of monopoly advantages in terms of tourists. At this time, single hotels are not competitive, but with the Internet, single hotels can also enjoy resources and benefits by cooperating with various booking networks. In addition, single hotels can be more flexible in the face of market changes and can quickly adjust their coping strategies according to market changes. Although the relative chain hotels have the overall marketing model and strategy, which can form a sensational effect, it can't be suitable for all markets, and it is often prone to "acclimatization syndrome".

It has opened up many new opportunities for hotels.

The arrival of the Internet has brought a lot of convenience to hotels. It has higher efficiency, lower cost, more accurate information and more interactive communication.

Internet is beneficial for hotels to expand the potential customer market and make global marketing possible. Internet has broken the limitation of time and space and covered the whole world. Hotels can quickly transmit their information to all parts of the world through the Internet. Customers all over the world can also get all the hotel information immediately through online browsing, and even complete online purchase immediately. Network marketing has expanded the market scope of the hotel and greatly improved its marketing ability. The hotel actively expands the global market and truly realizes the dream of global marketing.

Internet provides better technical support for customer relationship management. Hotels can implement hierarchical management according to their customers' consumption level, that is, SPG priority guest plan. Accumulate points according to different consumption, and often communicate with customers to tell them what consumption, discounts and rewards he can enjoy with his current points, so that the hotel can also launch targeted promotional activities for guests with different consumption levels.

Internet helps hotels improve service quality. Hotels can widely collect and record guests' hobbies and requirements, and analyze these information, and constantly develop special services according to the changes of guests' needs to provide personalized services for guests. Driven by personalized consumption demand, with the accumulation of guest information, hotels can design and produce personalized products according to the different needs of different guests and realize mass customization services.

However, many forms of sales are irreplaceable by the Internet. For example, face-to-face communication is still very important. Occasionally send a warm thank-you letter to the guests, or a postcard or birthday card from the hotel, which will bring extra surprises to the guests. Therefore, network marketing is not the only marketing method, it should be combined with traditional marketing. The key point of marketing is to know customers and then choose the best way to communicate with them. If hotels want to incorporate Internet marketing into their entire marketing strategy, they need to carefully consider their marketing strategic objectives and determine the most effective marketing means.

Seeing this, I want to say that the reality is very helpless! If you need reference, it is recommended to refer to the pre-sale model of Changbai Mountain.

Why is reality helpless? Because everyone's model is the same, and then the products they sell are the same, just fighting for prices there and selling them every day. Watching them every day, I feel very tired.

Hotel network marketing should find a good brand positioning and recommend hotels according to the needs of target customers.

First, city hotels. Focus on the promotion of the hotel's geographical location, convenient traffic conditions, comfortable hotel facilities and star service standards.

Second, the scenic hotel. Focus on promoting the relationship between hotels and scenic spots in location and culture. Create a scenic hotel with shops in the scenery and in the cultural heritage of the scenic spot.