A Brief Introduction to Amy Xiaohong's How to Write Powder Suction

After opening Xiaohongshu account, you need to edit the basic information of Xiaohongshu account, especially personal information, so that other users can know what they do or what kind of people they are at first sight. So how to write the introduction of Little Red Book?

Generally divided into three stages:

The first stage, explain your identity. For example, self-media people, freelancers, college students, graduate students and so on. For example-from the media, life lovers, want to be your treasure girl.

The second stage, the positioning of the account. Do you make clothes, dry goods, food sharing or lifestyle? Write clearly in the second stage. Example-dry goods store: self-media operation | growth and learning | sharing of good things in life. Generally speaking, positioning at 2-5 is normal. It is recommended that the initial period be less than 3.

The third stage, about drainage. I believe many people have violated the rules. The official rule of Xiaohongshu is that it is not allowed to fill in any account promotion information. However, it is not completely impossible to stay. Here, you can leave a mailbox, which is the most common way. There are still some large ones, and the official WeChat account has also been left. Of course, it is not written in the official WeChat account, but "Gong" or "Princess Hao" (homophonic). Others left Weibo account, "V Bo" or "Weber".

How does Xiaohongshu write notes?

1, the first picture in the note fully shows the product features.

The first picture of the note is the facade of the note and the first part that the user sees. The first picture that is attractive enough can make users have the impulse to continue to click and watch. For the first picture of a single note, generally choose the vertical picture that best shows the characteristics of the hotel as the first picture, and the traffic of the experience picture with characters will also be improved. You can also mark the biggest highlights and words of hotels and homestays on the pictures to attract attention.

2. Note that the title is attractive enough.

The title of the note is second only to the first picture, and it is also a very important part of creating notes. The formula of note title: location+hotel name+hotel characteristics/seasonal buying points/surrounding attractions/description keywords+average price, etc. If these key points are connected in series, combined and applied flexibly, the basic framework and results of the topic will be basically completed.

3. Content structure of notes

The structural formula of the note text is: hotel name+hotel address+surrounding environment+room style and characteristics+supporting facilities+maximum selling point+catering toiletries+

Play nearby/introduction. Finally, it ends with the overall experience and feelings, thus gaining the attention of users.

Little Red Books mainly focus on copywriting, so if you want to attract the attention of fans, you'd better write the language of * * *, so as to really retain fans.