Marketing Planning of Hotpot Restaurant [3]

# Planning # Introduction Time flies, years pass! 20 19 years have passed and a new year has arrived. Smart businessmen will seize good business opportunities and make small profits. The following is the marketing plan of hot pot restaurant compiled by KaoNet. Welcome to read!

Hot pot restaurant marketing activity plan the first part

I. Opening activities 1. Theme: Seven stars meet, buy one get one free.

2. Key points: In addition to the regular festive ceremony, the opening activities also plan to integrate the promotion of hot pot brands into the activities to create a "fate sky" experience for consumers; Increase the affinity of its hot pot restaurant. The specific practice is to implement "buy one get one free" every night within seven days of opening to show the sincerity of "Seven Stars". During this period, there will be a lucky draw every night, that is, one representative from each table will be drawn for the lucky draw, and the content drawn is 12 sample cards of different constellations. Anyone who draws a constellation card that matches his own constellation (based on the date of the ID card) will be regarded as the winner, and seven bottles of beer or bottled drinks will be awarded immediately, representing the seven hearts of the "Seven Stars".

3. Effect: The design of this opening activity aims at realizing the transformation between the old brand of "Seven Stars" and the new brand of Juyuan Seven Stars, that is, connecting the preceding with the following, inheriting and developing, and making history serve the future. On the other hand, it interprets the connotation and extension of the brand and opens up a broad space for future promotion.

Second, the theme activities

1, theme: seven stars shine high, true feelings return,

2. Key points: All consumers who are responsible for checking out when dining at Juyuan Seven Stars get a special "five-pointed star". When they accumulate seven (seven stars), they can draw a lottery in a hot pot restaurant with seven stars. The probability of the lucky draw is that the prizes are different, but the value is similar. This theme activity is temporarily implemented for one year. If the effect is good, it can be modeled as a system and written into its franchise operation manual.

3. Effect: This theme activity not only further strengthens the brand image of Juyuan Qixing, but also makes consumers worry about the hot pot restaurant from time to time, so as to form emotional interaction, thus realizing "you have me in their hearts, and I have you in them", thus embodying the realm of "Destiny is predestined, the stars set each other off and shine brightly" and cultivating consumers' loyalty to the hot pot restaurant.

Third, sales activities.

1, theme: landscape home, embellishing the birthday girl.

2. Key points: carry out the city-wide search for "birthday girl" activities. This activity can cooperate with Chongqing Evening News or chongqing morning post to mobilize the public to provide clues about "longevity". Finally, seven oldest people (regarded as the "seven stars" of Chongqing) were selected and awarded the title of "longevity star". Those who get the title will receive honorary certificates and awards for respecting the elderly; The old man won the title of "longevity", honorary certificate and tonic.

3. Effect: This activity can arouse people's nostalgia, affection and friendship. Through the public's concern for the elderly, let people pay attention to the living environment, quality of life and life relationship, make them happier and healthier, and let "gather seven stars" get everyone's appreciation.

Fourth, festival activities.

1, New Year's Day-"New Year's Day, new omen, new beginning" star-picking activity, that is, hanging seven kinds of stars in the store, each of which represents a New Year's greeting. During this period, consumers who choose stars can enjoy a 7.9% discount when eating with stars in the future.

2. Spring Festival-"Gathering Seven Stars, Home and Qi Xin" is a Spring Festival activity, that is, during the Spring Festival, anyone who eats in Juyuan Qixing Hotpot Restaurant can enjoy a bottle of beer or bottled drinks for free. In addition, a calligrapher can write a Spring Festival couplets on the spot at each table.

3, Valentine's Day-"Stars set each other off, taste life" couple activities. That is, couples who eat in Juyuan Qixing Hotpot Restaurant on Valentine's Day can get a flower and two bottles of beer or bottled drinks for free.

4. Labor Day —— "Seven Stars and Big Dipper, Model Workers Shine" condolence activity, that is, on Labor Day, all model workers in the city and district who dine in Juyuan Qixing enjoy a discount of 5. 1 (with model worker certificate).

5. Teacher's Day-"A single spark is brighter than a teacher" thanksgiving activity, that is, all teachers can enjoy a 7.9% discount on the teacher's ID card and receive a special greeting card.

6. National Day —— Celebrating "Everyone in the country is a family", that is, anyone who eats at Juyuan Qixing Hotpot Restaurant on National Day can enjoy a 7.9% discount in addition to the snacks given.

Verb (abbreviation of verb) advertising strategy

For Juyuan Seven Star Hot Pot, a good advertisement is not only a bridge between the hot pot restaurant and consumers and franchisees, but also a concrete promotion and extension of Juyuan Seven Star brand, quality and taste.

Advertising is a widely informed behavior. The advertising audience is the consumers and franchisees that Juyuan Qixing Hotpot wants to win. In view of the fact that the market positioning of Juyuan Qixing Hotpot is "popular", the advertisement must conform to the "taste" of the public, and it needs to be carefully grasped when formulating the advertising strategy.

1, advertising tone

The vitality of Juyuan Qixing Hotpot lies in "three books"-essence, original flavor and true color, and "three emotions"-nostalgia, affection and friendship. Among them, the former seeks the source; The latter get together and cherish the fate. However, the establishment of advertising tone lies in its unity: only unified performance can make advertising strong; With a unified performance, the brand is easy to promote; Only when there is a unified performance can advertisements match. Only in this way can the advertising cost be reduced.

After research, the advertising keynote of Juyuan Hotpot is fixed on the three colors of its logo color, namely, "clear love and hate, enthusiasm and boldness."

2. Advertising attraction

The so-called advertising is to convey the service information provided by Juyuan Qixing Hotpot to the expected target customers through certain media and methods, so as to achieve the purpose of promotion. However, there must be a theme or main line to integrate and run through the fragmentary information of Juyuan Qixing Hotpot, and this theme or main line is the advertising appeal point it seeks.

Generally speaking, the essence of advertising appeal point is the strength or characteristics of its service display, and it is also the thing that consumers are most concerned about. In order to highlight the brand concept of "Seven Stars", it is planned to use "Seven Stars" () to integrate seven aspects of advertising appeals, so that "Seven Stars converge and shine brilliantly" will become a strategic resource for sustainable development that others cannot steal. Accordingly, the original, unique and exclusive advertising appeal point: seven stars shine high! Now described as follows:

Soup-essence, original flavor and true color, advocating the origin of "rooted here".

Dishes-the art of eye-nourishing, heart-clearing, refreshing and advocating "green food".

Household appliances-brand, personality, taste, and the carrier of "idolize".

Environment-gathering, cherishing and nourishing fate, advocating the artistic conception of "fate is in the sky"

Service-enthusiasm, true feelings, affection, and advocating the attitude of "cherishing life is precious".

Management-integration, in place, harmony, advocating the principle of "human nature activation".

Join-heart to heart, heart to heart, heart to heart cooperation.

Step 3 advertise

Practice has proved that there are three main types of advertising media: public media, print media and outdoor media. Among them, newspapers, magazines, radio and television belong to the mass media, with wide coverage, many customers and good results; Print media not only plays a leading role in on-site promotion, but also can be distributed freely, with strong pertinence and flexibility; Outdoor media has a fixed location, which is more suitable for hot pot restaurants or streets with large traffic. The three complement each other and are the troika of Juyuan Qixing hot pot advertisement. The contents, forms and arrangements of specific advertisements are as follows:

The first stage is to enhance the brand image.

Through the release of soft and hard advertisements, let the public know where the "Juyuan Seven Stars" came from. What are you doing? Where are you going? Borrow the power of the past "seven stars". Connect the past and the future.

(1) Pre-opening advertisement

Through the release of soft advertisements, it is planned to introduce the origin of "Gathering Seven Stars" in Chongqing Evening News or chongqing morning post, and to convey its brand concept of "Gathering Fate, Cherishing Fate, Focusing on Feelings, Focusing on Discussion" and "Serving Concept, Harmony with People, Cherishing Fate" to enhance public attention. In addition, an outdoor billboard can be erected at the street corner of Yuzhong District Government Building to attract local consumers.

(2) Advertising at the time of opening.

One is to advertise in Chongqing Evening News and Chongqing Business Daily based on the real-life shooting of Juyuan Qixing Hotpot Restaurant, with the opening of "Juyuan Qixing, the stars set each other off, buy one get one free" as one of the contents; Two, the content of the advertisement is basically the same as the above, and it is distributed to the residents, units and individuals around the hot pot restaurant by printing publicity materials. Some little knowledge about constellations can be printed on publicity materials to increase interest and preservation.

(3) Advertising after opening.

When the business is in a normal state, a small seminar will be held to provide a starting point for journalists. The theme of the seminar is: what is the perspective of the phenomenon of "seven stars shining high" At that time, journalists from Chongqing Evening News, chongqing morning post, Chongqing Business Daily, Chongqing Economic News and Chongqing Cable TV will be invited to attend, and their meeting information will be transmitted to the public in the form of news reports.

The second stage is to push the concept.

At this stage, it is planned to comprehensively, systematically and step by step introduce the advertising appeal point of Juyuan Qixing Hot Pot in Chongqing Evening News or Chongqing Business Daily catering special issue: "Seven Stars shine high". After seven weeks, the "One Star" was launched every week, which made the public feel the endless charm of Juyuan Seven Star Hot Pot, and gradually got a comprehensive understanding of the soup, dishes, utensils, environment, service, management and joining, so as to achieve the purpose of "Qixin takes care of her because of you and me" and improve the loyalty of consumers.

Hot pot restaurant marketing activity plan Part II

First, the theme of the event is pure fragrance and health-XX (store name) celebrates the festival and welcomes New Year's Day.

Second, the store decoration

Decorations, you can choose some Chinese knots, traditional window grilles and so on. And put them in a conspicuous position in the store to show the festive atmosphere.

Employees' clothing, during New Year's Day, employees' clothing can also fit the festive atmosphere, and female employees can wear national costumes such as red cheongsam to set off the New Year atmosphere.

Third, the timing.

In principle, the planning scheme of the overall activity should be worked out before 65438+February, so as to reserve enough time for implementation, and there is time to modify and deal with problems. Provide a timetable for reference only.

1) 65438+February 1-8 to formulate specific layout plans and publicity plans;

2) Determine the drinks and menus for activities from February 5, 65438 to February 5, 65438.

3) Cultural programs were approved from February 5 to February 5, 65438 15;

4) Christmas decorations on June 5438+February 65438+May 20;

5) Make preparations for the Christmas activities on February 23rd, 65438, and determine the person in charge of each link;

6) 65438+February 26-65438+February 30, decoration and layout on the first day of New Year's Day;

7) 65438+February 3 1 Make all preparations for New Year's Day activities and determine the person in charge of each link.

Fourth, poster design.

Whether it is Christmas or New Year's Day, making themed posters requires restaurants to decide according to the style of their own shops and highlight their characteristics. And in order to attract attention, put it in the most conspicuous position in the restaurant:

Generally speaking, the styles are required to match each other. For example, during Christmas, a traditional Chinese restaurant can choose to display the characteristics of the store while integrating western elements and Chinese and western design techniques; During the New Year's Day, you can add festive elements to the antique atmosphere of the restaurant; For emerging fashion restaurants, whether during Christmas or New Year's Day, you can add some lively illustrations and use brighter colors to posters and publicity pages; If it is a high-end western-style restaurant or cafe, posters and publicity pages can highlight western traditions during Christmas, and some elements with China characteristics can be added during New Year's Day.

Verb (abbreviation of verb) advertisement

1. network propaganda: the network has become the mainstream of today's times. So Weibo, WeChat official account, etc. Used to publish events on the network. From the promotion of the event to the progress of the event, take photos and post them on the website to promote the event, and select lucky fans to participate for free to attract public attention. The marketing of Weibo and WeChat should be done in place;

2. Group purchase promotion: In recent years, group purchase, an emerging consumption mode of the Internet, has sprung up, and many young fashionistas will also choose this preferential consumption mode. In this advertising war, we might as well join the group buying model to attract public consumption;

3. Create an atmosphere of Christmas or New Year's Day through store decoration. At Christmas, you can use Christmas tree, Christmas hat and so on. Place it in a conspicuous place outdoors to attract consumers to shop;

4. Make a festival promotion booth in Yi Labao for publicity;

5. Make electronic screens to publicize our Christmas and New Year's Day activities to new and old customers;

6. SMS promotion: send Christmas and New Year greeting messages to existing new and old customers for holiday promotion.

Activity arrangement of intransitive verbs

1. Set the theme

Set a theme for this activity, such as "Merry Christmas, Enjoy Food", "Celebrate New Year's Day, XX Restaurant will accompany you", etc.

2. Build a special cultural wall to celebrate Christmas and welcome the New Year.

On one side of the restaurant lobby, a special cultural wall of "Celebrating Christmas and Welcoming the New Year" was specially made to decorate the festive atmosphere of the hotel restaurant in this special way. The whole cultural wall is covered with snowflake pendants, statues of Santa Claus, golden garlands and little stars. Employees write their wishes for Christmas and expectations for New Year's Day on the cultural wall, and customers can also write their own messages on it. The active cultural atmosphere makes everyone full of confidence in the arrival of the New Year.

Seven, New Year's Day special activities

1. A "red envelope" activity has been added, which can give away vouchers from our store.

2. Set the lucky draw link

3. Special food:

4. New Year's Day food activities

5. Make a "New Year's Package" and give some discounts when ordering the package.

6. During the New Year's Day, each table in the restaurant can get a special snack.

7. Add new year's special dishes to highlight the festive atmosphere.

Eight, copy writing

During New Year's Day, western restaurants and cafes can incorporate some traditional elements of China, while tea restaurants and traditional restaurants in China can make use of China's classical culture and traditional poems to do some publicity.

Nine, the background is music

1. Happy.

Step 2: Step by step.

3. Little Pink

4. Purple bamboo tune

Spend the full moon

6. flowers and teenagers

7. an Xi jumps over the moon

8. Little Nishang

9. Spring Festival Overture

10. Forest Rhapsody

Hot pot restaurant marketing activity plan Part III

I. Company Profile The "128" instant-boiled mutton hot pot restaurant in xx City is located atNo. Renmin Road 120, xx City. You can take bus 3 1 in the city and get off at the city cross station. Grassland fresh sheep shed, the name may be unfamiliar to ordinary diners. In a mainland city like xx, such authentic instant-boiled mutton in Inner Mongolia is rare.

128 was founded in Baotou, the "hot pot capital" on the Inner Mongolia prairie in 200 1 and 65438+February. With its novel three-flavor hot pot, unique five soup flavors, eight pot bottom combinations, excellent quality of fresh mutton with Inner Mongolia characteristics, rich flavor of China traditional food culture and profound modern marketing management, it was a success in one fell swoop. In the fierce competition, the hot pot industry has sprung up and become a bright catering star.

Inner Mongolia 128 Catering Co., Ltd. is headquartered in Baotou, Inner Mongolia, and has registered the trademark of the State Administration for Industry and Commerce. The new processing technology of Sanwei hot pot mutton has won two national patents. In February 2003, it was awarded the title of "Green Catering Enterprise" by China Cuisine Association. With a high sense of responsibility and professionalism, Xianxiaolou people build a brand with quality and seek development with integrity. At the same time, they have gradually formed a set of professional management modes of joining, planning, training, distribution, management and marketing. Now it has developed more than 300 franchisees and 90 regional general agents in China. And it is rapidly expanding to the whole country at an unstoppable speed.

The company's goal is to build the first brand in China hot pot industry. The service tenet is: customer first, and the customer satisfaction rate of 100% can be achieved in all aspects. Since the establishment of 200 1, the production concept has been constantly innovated, and more than 300 franchise chain stores have been established in China. In the process of rapid development, the company maintains a steady and steady style, promotes the overall appearance of the enterprise with a realistic and innovative style, and promotes the chain business of fresh sheep houses to a new level.

Second, environmental analysis

1, macro/micro environment analysis

To understand instant-boiled mutton, we must first understand the origin of instant-boiled mutton. The legend of instant-boiled mutton originated in the Yuan Dynasty. In those days, Kublai Khan, the commander of Yuan Shizu, made an expedition to the south. During a March, he suddenly remembered a dish in his hometown-stewed mutton, so he ordered his men to kill the sheep and burn the fire. The cook knew that he had a bad temper, so he used his quick wits. He cut off more than ten thin pieces of meat with a flying knife and stirred them in boiling water several times. When the color of the meat changed, he immediately fished it out and put it in a bowl and sprinkled it with fine salt. Kublai Khan ate several bowls in a row, turned over and mounted his horse to meet the enemy. As a result, he won a great victory. When preparing for the celebration dinner, Kublai Khan specially ordered mutton slices. The chef hurried forward and said, "This dish has no name yet. Please give it a name. " Kublai Khan smiled and replied: "I think this is called' instant-boiled mutton'!" Since then, "instant-boiled mutton" has become a court delicacy;

Instant-boiled mutton pays attention to fine knife work, thin and complete meat slices and palatable seasoning. Seasonings generally include sesame sauce, Shaoxing wine, bean curd, Chili oil, pickled chives, pickled shrimp oil, special soy sauce and so on. When eating, customers sit around the stove, rinse the mutton slices in boiling soup, dip them in seasoning, and eat them with the rinse. They are delicious. Instant-boiled mutton is suitable for all seasons except winter. Heavy snow outside the window, a cold scene; The room was steaming, and a few friends were eating and chatting, which was another scene of full swing. After hundreds of years of development, instant-boiled mutton has become a good popular choice in people's daily catering.

Donglaishun Restaurant, located near Dongan Market in Wangfujing Street, has a long history and is the first choice for instant-boiled mutton. In addition, in the streets of Beijing and Shanghai, instant-boiled mutton shops can be seen everywhere, which shows that instant-boiled mutton has occupied a high position in people's hearts. In the mainland like Xinxiang, instant-boiled mutton is also very attractive, which can be seen from people's enthusiasm for hot pot restaurants;

In a mainland city like Xinxiang, there are not many opportunities for people to get in touch with grassland by-products. Compared with the popular milk in the mainland, instant-boiled mutton has a strong appeal in the hearts of citizens. According to the survey, especially in winter, people like things that can make people warm up after meals, and hot pot is of course people's first choice. Warm tonics like mutton and beef are also beneficial to people's health;

Therefore, the objective environment in xx area is very beneficial to this newly-opened fresh mutton restaurant branch. In the case that instant-boiled mutton is not very popular in Xinxiang, it is a good opportunity to open a instant-boiled mutton shop.

2, competitors, opportunities \ threat analysis (OT analysis)

Donglaishun instant-boiled mutton restaurant is a famous and oldest instant-boiled mutton restaurant in Beijing and even the whole country. 1903 was founded by the Hui people named Ding Deshan. Donglaishun instant-boiled mutton has almost become a model of mutton production in China. 1989, the instant-boiled mutton in this store won the Golden Top Award for quality products of the Ministry of Commerce. 1994 was recognized as halal food in the first national halal cooking technology competition;

But xx is local, and there is no branch in Donglaishun. Xx has a long history and large-scale hot pot restaurants mainly include Koufuju hot pot restaurant located in the middle section of Renmin Road in Xinxiang City, with its headquarters in Beijing. Founded in 1998, it has opened four branches in the downtown area of xx, which has a strong influence in the hot pot field of xx. When Jin Yong tasted Koufuju's mutton in Beijing Head Office, he was full of praise and wrote an inscription in the store. The food in the official mouth is of good quality and has won the public's reputation. In addition, there are "Old Beijing" hot pot restaurants, "Grassland Xingfa" hot pot restaurants, "Changlaishun" braised mutton, Zhuyuan hot pot city and other hot pot restaurants with certain influence and good reputation and influence in different areas of xx city.

In such fierce market competition, 128 can hardly survive in such competition without certain unique advantages. The fresh sheep shed is fully aware of this and gradually develops its own unique method of making instant-boiled mutton, which also gives its own mutton in Inner Mongolia a different pure taste.

128 has a production base of 10,000 mu of mutton. Every serving of mutton you taste is carefully selected fresh mutton floor meat, which has been slaughtered, processed and sliced. Fresh sheephouses are all made of lambs less than one year old, which are refined through many processes such as acid removal, tendon removal and detoxification. It is characterized by fresh and tender meat, which is not rotten after long-term rinsing. Regular consumption has the effects of invigorating qi and kidney, nourishing yin and strengthening yang, warming stomach and strengthening body, and is especially suitable for people recovering from illness. The first original Sanwei hot pot has been chained all over the country, occupying a certain market and winning a good reputation. The mountain delicacies soup brought by the store can be drunk without washing. Has the effects of beauty beauty, moistening lung, regulating qi, and removing toxins from body. Very suitable for office workers. Red cumin soup is bright red in color, spicy and refreshing, and has a long aftertaste. It has the effects of appetizing and invigorating the spleen, eliminating dampness and expelling wind, and eliminating fatigue. It is a business food for weekend leisure. This product is oily but not greasy, spicy but not dry, and can be eaten for a long time. People feel not only delicious food in fresh mutton shops, but also meticulous and comprehensive service, which makes people feel as comfortable as eating at home. It is such a good product and good service that is the foundation of the fresh mutton building now and in the future;

Adhering to the principle of taking customers as God and developing services and business with customers as the center wholeheartedly are the guidelines that every business must adhere to. 128 At the same time, neighboring competitors are also introducing their own new cuisines, new foods and new ways to eat. So 128 must be aware of this, stick to it for a long time, and always be at the forefront of market competition.

3, 4P analysis

In the marketing process of an enterprise, 4P has great influence in this process. In the concept of marketing mix, 4p refers to product, price, channel and promotion. These 4Ps (product, price, location, promotion) are the controllable factors in the marketing process and the main means for enterprises to carry out marketing activities. Their specific application forms the marketing strategy of enterprises. Whether it is used well or not also profoundly affects the future destiny of the enterprise.

1, product

As a hotpot restaurant, the main product of 128 is undoubtedly related to hotpot. 128 features instant-boiled mutton, which is the advantage of Fresh Sheep House and the signature food that Fresh Sheep House should mainly sell. In addition, all the delicious food in the fresh sheep shed should be centered on instant-boiled mutton, which is the direction that the fresh sheep shed should adhere to now and in the future, and others will undoubtedly be centered on this;

2. Price

128 The storefront area is 230m2, and the passenger capacity is150m2. Due to the size of this store and the consumption habits of xx people, the per capita consumption of fresh sheep houses is only 25 yuan per person. This price is completely acceptable to the average consumer. Therefore, compared with other large shops, the fresh sheep shed obviously has a certain price advantage. Fresh sheep houses should seize this advantage and attract more middle and low-grade consumers without reducing the quality of food and service;

3. Place

128 is located in Renmin Road, Xinxiang City 120. Renmin Road is a relatively prosperous street newly built in Xinxiang. There is a lot of traffic, especially on weekends and nights, and there are many consumers on this road. Some high-grade residential quarters are very close to 128. The important geographical location of xx Renmin Road and the developed traffic environment around it have brought certain advantages to the operation of fresh sheep houses, which is very conducive to promoting corporate culture and establishing a good reputation among the broad masses of the people.

Step 4 promote

In order to establish a good image and solid foundation of the enterprise in a short time, it is necessary to take certain promotion measures, which is conducive to people's understanding of fresh sheep houses; Therefore, in the early stage of starting a business, promotion means are essential for the promotion of enterprises. Publicity is an indispensable means for enterprises to expand their popularity, especially in the early stage of entrepreneurship, enterprises must take this as the focus of marketing plan formulation, and other activities should take this as the center;

Fourth, action.

Talking on paper will not bring any benefits to enterprises, only practical actions can bring benefits to enterprises. According to its own objective situation, the fresh sheep shed should formulate a marketing strategy in line with the local environment to pave the way for the next development of the enterprise. Specifically, the following strategies can be adopted:

(1) At the beginning of business, temporary or fixed booths will be set up in bazaars, shopping malls and residential areas. (You can also seek partners or retailers);

(2) Pull banners and distribute leaflets near the store;

(3) set up some mass organizations, issue discount cards, and get preferential treatment for consumption with cards;

(4) Establish close customer relationship and send a small gift to customers on their birthdays, wedding anniversaries or when they are sick;

(5) When the new product goes on the market, it will be given away free of charge with the small package;

(6) Inviting local celebrities or government officials to visit, write inscriptions and take photos;

(7) Organize vegetarian cultural activities in the local area, such as holding a centenarian party on the Double Ninth Festival to expand the influence of vegetarianism and storefronts;

(8) Carry out activities of "offering love" and "offering filial piety" on holidays, so that children can send health to their parents;

(nine) to participate in public welfare activities related to health, health preservation, beauty and fitness;

(10) Cooperate with local media to launch hot pot lectures, hot pot columns and hot pot recipes on holidays.

Verb (short for verb) target

While developing business, the company should adhere to the enterprise spirit of "quality-oriented, honesty-oriented, achieving great achievements and winning the Millennium", take the word "precision and honesty" as the company's business philosophy, focus on customers, and pursue the business purpose of "product quality is life, quality service is the foundation, modern management is the means and customer satisfaction is the goal". On the basis of implementing the national quality management system, in order to maintain a good reputation and image, Fresh Sheep House Corporation, headquartered in Baotou City, Inner Mongolia, uniformly distributes raw materials for chain stores all over the country, and provides unified and powerful technical guidance, supervision and service for hotels.

Adhering to the service tenet of "customer first, achieving 100% customer satisfaction rate in all aspects", continuously improving product quality, and finally achieving the enterprise goal of "building the first brand in China hot pot industry" is the direction of 128 and also for consumers.