Why is Xi 'an Hotel a hotel for girls?

China's first hotel designed from a female perspective.

With the opening and development of economy and society, women's autonomy is gradually improving, and their role in social development has also changed, and their importance is becoming more and more obvious. According to the survey, 45% of women in American dual-income families earn the same or more as men.

During the trip, 80% of hotel reservations are decided by women. If the British hotel industry does not serve women, it will lose about 40% of its customers. According to Lu, "The average occupancy rate of An Hotel in the first two months was 106%, and RevPAR was 462 yuan; The proportion of male and female customers is 50% each. "

Xi 'an Hotel belongs to Platinum Hotel Group, which is an aircraft carrier hotel group. Platinum Group is one of the most innovative and influential enterprises in China, focusing on the field of experience consumption, covering hotels, apartments, coffee chains, art public welfare platforms, high-end customized travel agencies and so on.

At present, Platinum has 22 brands, 80 million members and more than 3,700 stores, covering more than 300 cities across the country, and its business has expanded to overseas markets such as Southeast Asia, Europe and Africa.

Xi 'an Hotel was established in July 20 14, and it is the first mid-range hotel chain in China with a female guest room area. Xi 'an plans to develop more than 80 chain hotels covering first-tier cities in the first round, and grow together with cooperative franchisees to become a leading hotel brand in China.