Traditional Culture Encyclopedia - Hotel reservation - What are the world's exhibition powers?

What are the world's exhibition powers?

The world exhibition powers are Germany, France, Britain, Italy and so on.

Germany's convention and exhibition industry is world-famous, with 23 large convention and exhibition centers, 9 of which have an area of over 65,438+10,000 square meters. Almost half of the top 200 international exhibitions in the world are held in Germany or sponsored by German exhibition companies.

The main feature of German exhibitions is strong professionalism, and they are all developed according to urban industries, such as Hannover Industrial Exhibition (an important industrial town), Dü sseldorf Packaging Exhibition, Nuremberg Toy Exhibition (a famous tourist city), Munich Photoelectric Exhibition and so on.

France's convention and exhibition industry is also quite developed, second only to Germany in Europe, and its advantages are mainly reflected in holding comprehensive exhibitions, such as the French hotel supplies exhibition, the French gift exhibition and the French household goods exhibition. France holds more than 65,438+0,500 exhibitions every year, with a total exhibition area of * * * 65,438+0.6 million square meters, distributed in 80 cities across the country.

Italy holds more than 700 exhibitions every year, and the main international exhibitions are mainly held in Milan, Bologna, Bari and Verona. Milan International Convention and Exhibition Center is the most famous exhibition center in Italy, which consists of Milan Exhibition Hall, Milan RHO Exhibition Hall and Milan City Exhibition Hall. The exhibitions held in Italy mainly focus on the consumer goods industry, such as Milan furniture exhibition and Milan fashion exhibition.

Britain is the birthplace of modern exhibition industry. According to the statistics of exhibition reports, Britain holds nearly 1000 exhibitions every year, attracting more than150,000 visitors. The most famous exhibition halls in Britain are Excel Convention Center in London and Birmingham Convention Center.

Compared with Germany, there is still a certain gap in the exhibition scale between Britain and Germany, Italy and France. However, exhibition giants like Reed Exhibition Group were born in Britain. Every year, various large-scale exhibitions are held all over the world, and it can often be seen in some influential international exhibitions.

The present situation of convention and exhibition industry in China;

First, the scale of construction continued to expand. According to the statistics of relevant departments, there are more than 50 large and medium-sized exhibition venues/kloc-0, with an exhibition area of more than 3 million square meters in China, which has exceeded the exhibition area of Germany, which is known as the "world exhibition power", and has a number of modern exhibition venues with international standards.

Second, the exhibition forms are rich and colorful. After years of development, some comprehensive exhibitions led by the government have changed to professional exhibitions, and some have become well-known exhibitions with the improvement of marketization, specialization and internationalization. It has cultivated a number of well-known exhibition brands with characteristics, high level and great influence, such as Canton Fair, High-tech Fair and Shanghai Fair.

Third, the gathering effect of the exhibition is outstanding. Mainly distributed in Beijing and Shanghai, Guangzhou, Dalian, Shenzhen, Xiamen and other economically developed areas. Relevant survey data show that Beijing is the first province and city that holds the most exhibitions in China, followed by Shanghai and Guangdong. From the perspective of exhibition revenue, Guangdong, Beijing and Shanghai occupy a monopoly position, accounting for nearly 90% of the national exhibition revenue.