How to market hotels?

I work in hotel sales. Hotel sales is simple and complicated, so I'll tell you in detail.

generally, only star-rated hotels set up sales departments, some of which are called marketing departments, and now many of them are called public relations sales departments. The overall operation is divided into:

1. Online sales. The main ways are booking networks, such as Ctrip, E-Dragon and other relatively large booking networks, and only need to apply on their official website.

2. Travel agencies. As you know, many hotel rooms come from travel agencies, and most travel teams only need to sign relevant agreements with them. Big travel agencies include youth travel, China Travel Service, etc.

3. Meeting teams. If your hotel has the ability to host large-scale conferences, this is also a very important point of sale, and the main tourists come from local major enterprises, organizations, governments and so on. You need to develop this by yourself. You should go out and get more information. Information is the most important thing. If you are late, you will be robbed by your peers.

4. local market. In this respect, it is the local large, medium and small enterprises, companies, factories, governments and government agencies. But each of these parts is divided into small parts. For example, the government is divided into more than 2 functional departments such as Finance Bureau, Government Office, Agriculture Bureau, Public Security Bureau and Economic and Trade Bureau.

in fact, the main markets are divided into the above types. The above is the first step for you to do hotel sales, and the second step is to make a plan.

make your own schedule according to the market you are assigned to. For example: Monday: morning, so-and-so company, so-and-so enterprise, finance bureau afternoon, so-and-so factory, etc., from Monday to Friday, list your detailed plans and then implement them step by step.

in terms of sales skills: for example, if you are dealing with the principal person in charge of a certain bureau, it is best to bring a pack of Chinese cigarettes. I don't need to talk about such a polite thing. I believe that the hotel will let you do sales and you must also believe that you have the ability.

there is also the reservation network. I don't know if your hotel will be decentralized. Generally, hotels will send a person to be a travel agency and reservation network.

then I think your market should be the local market.

Just now, I left out one thing about the market:

5. Wedding banquets, full moon banquets, birthday banquets, party banquets, thank-you banquets and so on are also your markets.

the operation process of the overall sales is: find customers-visit at home (find the person who is mainly responsible for arranging where to spend)-negotiate preferential prices and sign the agreement-file the agreement-input the agreement into the computer system-pay a regular return visit-ask the guest for advice-benefits-become friends-and ask him to help you introduce.

The overall reception process of the guests is: booking the guests-checking the work (whether the menu is arranged, whether the room and meeting room are arranged, etc.)-welcoming the guests-accompanying the guests to check (menu, room, meeting room, etc.)-seeing them off-asking the guests whether they are satisfied the next day

The overall reception process of the meeting: booking the venue, Rooms, etc.-issuing reception plans-patrol arrangements-tracking during the meeting-settlement after the meeting-inquiry of opinions after the meeting, etc.

Some of the above points are not detailed, because each hotel has its own different methods.