Introduction to industrial photography

Industrial photography is a visual presentation of brand elements such as products, technology, production, service, cultural connotation and development concept of industrial enterprises through professional planning and application of professional photography technology. It is an important visual carrier for customers of industrial enterprises to identify industrial enterprises, plays a key role in the whole process of industrial brand building and brand communication, and plays a positive role in enhancing the value of industrial brands. Industrial photography involves a wide range of contents, including factories, workshops, production lines, production equipment, front-line operations, products, quality inspection processes, qualification certificates, and enterprise teams, such as leaders, technical teams, sales teams, service teams and even all employees. The name of industrial photography is relative to consumer photography. In China, with the acceleration of the branding process of industrial enterprises in recent two years, this concept has gradually formed.