What is Amazon's business model?

Amazon's main business model is online sales, mainly in cooperation with book publishers.

Amazon is not a producer of products, but a medium, platform and channel between booksellers and consumers. Display goods through the powerful internet.

Amazon's B2C business model is based on the Internet, which is very different from the traditional value chain business model. From a single book, as well as books-related audio-visual products, records and other commodities, we gradually expanded our business scope, and now we are involved in many fields, including photography, home, food, sporting goods and so on. Amazon is now targeting customers who buy books, or it may be a new target group.

Characteristics of Amazon B2C

Consumer-centered values. Amazon pays attention to consumers, faces consumers, and uses its advanced network server to make users search books more conveniently and quickly. High-level technical R&D personnel carefully analyze the different requirements of customers in every detail, and then solve various problems.

When consumers choose books, there are many items of information providing goods in the system, which is convenient for consumers to shop around and compare and measure. For some consumers with unclear goals, the store provides a free book preview function, which allows customers to understand the goods more comprehensively and improve the shopping experience and customer satisfaction.