How to build your own website platform and create your own URL

How to build a platform website. Build a platform website. It is recommended to build an online website platform. This platform provides one-stop service and one-stop service for website building and empty domain name registration, allowing users to relieve all worries. Building a platform website requires the following steps: First, it is very important to choose an open source website program. This is directly related to what kind of platform you want to build, whether it is a mall, forum, blog, portal, navigation or something else. It also depends on what you want to do. Then you need a domain name, which is one of the necessities. To apply for this domain name, it is recommended that you go to the website of a relatively large formal Internet marketing company. Furthermore, it is the place where the program is to be placed, which is the empty room of the website. The content, pictures, information, etc. on the website will be in this empty room, including databases and so on. It should be noted that when buying a vacant house, it is strongly recommended to buy a domestic vacant house, as foreign vacant houses will be slower. This step is also a critical and important step, which is filing. According to national laws, in order to create a good Internet environment and better manage the Internet, vacant rooms purchased in China must be registered, otherwise your website will not be able to go online. Generally, personal information is required when registering a website. The actual ownership of the website takes one month to register, and some websites provide this. If you want to learn more about website construction, it is recommended to choose an online website construction platform. The self-service website building system of the online website building platform has studied the structure and layout design of the major mainstream corporate websites on the market and made improvements. Thousands of exquisite templates have been produced for customers to choose from, and the website layout can be adjusted according to customer needs, completely overturning the unmodifiable limitations of traditional website building. The most important thing is that there is no additional charge for replacing templates and templates, which can save customers a lot of money and win unanimous praise from users. There are 3000 templates to choose from! Click here to get a simple and fast website creation tool: website construction platform

How to build an online trading platform?

1. Overall planning; plan your website content, direction, profit model, etc. ; 2. Prepare tools and materials; prepare domain name, space, and web page production work. ; 3. Make web pages; build website pages according to your own website needs and present them to users. ; 4. Test the website; Once the web page is ready and the links are ready, testing is essential. ; 5. Upload your web page; Upload the tested website to the space you purchased. After configuration, your website can be accessed. ; 6. Promote your web page; when you have a website, you need to let people know about it, and you need to promote your website.

How to establish the company’s online sales platform?

1. Usually, online marketing includes the following parts:

1. Enhance the visibility and influence of the company/brand.

2. Obtain potential customers.

3. Realize online transactions on the Internet.

4. Serve existing customers better (faster, more efficient, more convenient) through the Internet.

2. When companies carry out online marketing, they usually need support in the following aspects:

1. They need professional talents, such as copywriting, art, promotion, customer service, Operational talents.

2. Some professional online marketing tools are needed.

3. It is necessary to make full use of mainstream e-commerce platforms (Alibaba, Tmall, etc.) to establish online sales channels.

4. A certain amount of capital investment is required, such as website construction fees, advertising fees, platform service fees, etc.

3. How to evaluate the effectiveness of online marketing?

1. Check the traffic of the website and the number of web pages included by search engines for your company or brand keywords. Usually, the higher the network traffic, the more web pages indexed by search engines, which represents your company and the higher the brand's visibility on the Internet.

2. Count the traffic, number of potential customers, consultation volume, transaction volume brought to you by different online channels and promotion methods, as well as the cost of acquiring a customer through different methods.

IV. Some misunderstandings of traditional enterprises in conducting online marketing:

1. E-commerce means opening a store on Taobao or Alibaba.

I often ask some bosses: Do you do e-commerce?

He said: Yes, I have a store on Taobao and I have a store on Alibaba.

In fact, Taobao and Alibaba are just online sales channels. In addition, there are many channels, such as: JD.com, Vipshop, Amazon, Dangdang... You can even make your own independent website.

2. Online promotion is Baidu bidding.

Many bosses think that promotion is just Baidu bidding. In fact, there are many methods of online promotion, such as distribution, group buying, forums, communities, Weibo, WeChat...etc., all of which are online promotions.

3. Internet marketing is to build a website and then do Baidu bidding.

In fact, companies can still do online marketing without a website, and they can do online marketing without doing Baidu bidding. If you open a store on Alibaba and Taobao, it is considered an online marketing channel for distribution. You can also sell on JD.com and Amazon. You can sell it, and you can also sell it on group buying websites. These do not require you to have your own website, and some do not even require you to pay advertising fees...

4. Hire someone to do the network work Promotion can be done well in online marketing.

In fact, hiring an online promoter is just the beginning of promotion. If you want to promote, you need to prepare copywriting, materials, text, pictures, and even video content. These all require assistance, cooperation, and even video content. Preparing for these requires investment costs (such as shooting videos, product photography), and you need a certain amount of money to promote. It does not mean that you hire someone to post. Writing a blog is promotion. Promotion requires advertising and activities. Cost support...Money is needed in many places. People are the beginning, materials and content are preparations, and money is also a must...

5. Just hire an Internet company to build a website, and arrange for individuals to complete e-commerce. .

Many bosses find Internet companies to build websites (website building companies basically use templates). The website features are not enough, and the people arranged are people they know well, trusted relatives, or old employees, but this person , knew nothing about e-commerce or online marketing... I worked for a year without any improvement, and then these bosses said that e-commerce is not easy to do, it is difficult to do, so I spent money to build a website and arranged I hired someone, but I didn’t get a single order...(I feel funny every time I hear this)

.....

Actually, it’s similar There are many misunderstandings like the above. What I mentioned above are just some basic and common misunderstandings. For more misunderstandings, interested friends can contact me to communicate privately and discuss them together.

5. How to improve the effectiveness of online marketing.

1. How to improve the visibility and influence of companies and brands on the Internet.

In this regard, I suggest using a combination of soft advertising and hard advertising.

The most commonly used method is: community + soft articles + SEM marketing

Specific methods: You can create relevant encyclopedias and Q&A for your own company, and publish some company-related information in the forum Soft articles, publish some video introductions of companies and products on video websites, go to some e-commerce platforms (Alibaba, Huicong, etc.) to open corporate yellow pages, publish products, directly place keyword ads on Baidu/Google... As long as Just make your information appear frequently in some places where potential customers appear.

2. How to increase the number of potential customers and consultation volume.

The most direct way to increase the number of potential customers is to buy effective traffic with money.

The most effective way to increase the number of inquiries is to design a bait that makes potential customers excited, so that potential customers can directly consult you.

For example: If you are selling branded liquor in Shenzhen. You can directly put keywords on Baidu and Google: Shenzhen Wuliangye, Shenzhen Wuliangye cash on delivery, Shenzhen Wuliangye group purchase, Shenzhen Moutai door-to-door delivery... and other keywords to let these people who have direct purchase demand for your products , find you directly. Remember, search engines are a very important entrance to your target customer base. When the other party enters your website, you need to design an effective bait. Still taking selling liquor as an example, you can design a report (e-book) called "The Knowledge of Buying Liquor and Giving Gifts - Must-Read Content for Buying Liquor and Giving Gifts", and then put it in a prominent place on your website to remind customers to contact customer service. Get it directly for free. In this way, you can easily obtain the customer's information, and at the same time, you can also understand the customer's real purchasing motivations and real needs, laying the foundation for the next step of closing the transaction.

Of course, you can also go to more entrances to target customer groups to buy more effective traffic. You can also design more effective bait. Effective traffic and effective bait are the only rules for increasing effective customer data and consultation volume.

3. How to increase the transaction rate and transaction amount.

To increase the transaction rate and transaction amount, you can start from the following aspects:

1) Solve the problem of trust first, in other words, let customers buy with confidence. If you can't get your customers to trust you, it's almost impossible to close the deal. Remember, the higher the trust level, the higher the transaction rate and the higher the transaction amount.

Let’s take selling wine as an example. If you want to reassure customers, you must use evidence to prove that your wine is trustworthy and can be purchased with confidence. This evidence can be an agreement between you and the manufacturer, a letter of authorization. It can also be customer testimonials from your past customers. You can present these through text, pictures, and videos to increase your credibility in front of potential customers. I once saw a website selling stomach medicine, with annual sales of hundreds of millions per product. The reason why this website has a high transaction rate is that it has hundreds of successful cases of rehabilitation patients on its website. These cases have the names, addresses, and phone numbers of the customers. This information gives people a strong sense of trust. Powerful.

If you can also put a lot of customer testimonials on your website, your transaction rate will be very good, just like the highest transaction rates on Taobao are those stores with high sales and many positive reviews.

2) Solve the problems of potential customers’ shopping risks and convenience.

For example: You can provide unconditional returns and exchanges, door-to-door delivery, cash on delivery and other services to eliminate potential customers' concerns when purchasing.

3) Increase sales by designing sales packages (packages) and product combination marketing.

If you buy product A + XX yuan, you can buy product B with the original price of XX yuan, and other similar combinations.

4) Promote transactions by designing super gifts.

You can set up some products/services that are valuable to potential customers as gifts, and use limited-time, limited, and quota methods to create rarity and a sense of urgency.

For example: if you purchase XXX products between 8:00 and 12:00, you can get a gift worth xxx yuan

New customers can get a gift worth xxx yuan if you purchase more than 300 yuan for the first time. xxx yuan of xxx

How to design a network program platform?

The website platform is divided into three parts. First of all, you should have your own domain name, which is your online house number.

Second, you should have your own server, which can be rented or purchased, which is your home on the Internet.

Third, you should design a web page to display the website functions you need, which are home equipment and decoration tools. Find your home by house number and see what you need to display in your home.

How to create a Weibang platform?

Hello, WeChat Weibang is a third-party operating platform. You can apply for registration on their official website.

How to register a Weibang account?

To apply for an enterprise WeChat public account, you need to prepare information 1. Scanned copy of business license

First, business license registration number

Second, enterprise organization code

Third, a clear photo of the operator holding an ID card

Fourth, a scanned copy of the operation authorization letter stamped with the official seal (you will be prompted to download the operation authorization letter template when registering) (including but not only Limited to these, the required information varies depending on the nature of the enterprise organization.

Start registration

Open the public platform web page on your computer and click "Register Now" in the upper right corner

<. p>Activate the public platform account

After filling in the registration email information and setting the password and submitting it, your registered email will receive a verification email. Click the link in the verification email to activate the registered email.

Fill in the company registration information

Fill in the company information according to the previously prepared information, and upload relevant certificates

Select the public account type

Service account. The difference from the official account: the service account is limited to 4 group messages per month, while the subscription account can send once a day; the content pushed by the service account has a message prompt, and the message appears in the WeChat chat list, while the subscription account message will be folded and placed in one In the message box of the subscription account, it cannot be changed after selection.

Fill in the public account information

Fill in the message according to the positioning and nature of your WeChat public account. When fans search for your WeChat, You will see this message; (Do not appear the word "WeChat" in the name and function introduction columns). After successful submission, wait patiently for approval (within 7 working days).