What is the content of the advertising copy for Japan’s most beautiful trains?

The most beautiful train? What would a copy description look like in your mind?

Today I would like to share with you a set of poster copywriting about "trains". This set of copywriting comes from Japan Railways. The specific content is as follows:

1. There is no way to use such a scenery as Bring home local products.

2. City in the Sky, I postponed my trip and it instantly became a memory.

3. Embark on a journey like a dandelion.

4. My first solo trip will be something I will never forget.

5. Don’t just talk about “forever friends”, go travel together.

6. I think of air, not something I read, but something I inhale.

7. The terminal station where we get off may also be someone’s starting station.

8. "It's so beautiful." It's fine even if no one can hear it.

9. Turn off the air conditioner at home and go out for a trip.

10. There is a kind of scenery that you can only encounter when you stop and look back.

11. It was the summer when the train said to me, "Go slowly."

12. What I saw in the reflection of the car window seemed to be a more beautiful face than my usual self.

13. The horizon is not within reach, but spring is already in front of us.

14. Things you can only hear if you walk slowly enough.

15. There is no age limit for meeting.

16. There is no age limit for taking risks.

17. There is no age limit for the first time.

18. Only by moving slowly can you see things.

19. You can only hear things because you move forward slowly.

20. Only by moving forward slowly can we meet things again.

The blue sky, rolling mountains, white beaches, quiet fields, and literary and romantic shooting perspective in the poster make people fall deeply into it. Coupled with the poetic and romantic copywriting, it arouses everyone to go there. desire.

How about, after reading this set of posters about trains, if it were you, how would you write the most beautiful train?

Ye Xiaoyu, author of "New Media Copywriting Creation and Communication", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)