Professional introduction to the School of Design and Art of Hunan University

Undergraduate students in our college have 3 majors and 5 modules

3 majors: industrial design, art design (visual communication direction), and art design (industrial modeling direction)

Five modules: interaction design module, transportation module, product design module, identity design module, communication design module. This major cultivates mastery of industrial design and computer basic theories and skills, and has Chinese cultural heritage and international perspective. , have strong practical ability, adapt to the current new trend of industrial design development, have both a solid scientific and technological foundation and strong innovation ability. They have a solid professional foundation in product development and design and other aspects, and can work in design, technology and In the teaching field, senior professionals give full play to the professional expertise of industrial designers.

The main courses offered are: basics of computer-aided design, sketching, gouache, preliminary design, plane and color composition, design expression, basics of product design, computer-aided industrial design, photography, and product design procedures and methods. , Industrial design engineering foundation, industrial design history, product development design, ergonomics, system design, design psychology, product form design, film and television production, animation design, corporate image design, digital art, etc.

After graduation, students can engage in industrial design education and research in relevant institutions, or engage in product research, design development or marketing work in various enterprises, or engage in other design and management jobs in design companies. (Industrial styling direction)

This major trains professionals with Chinese cultural heritage and international vision, strong practical ability, adaptable to the current new trend of industrial design development, and capable of engaging in product design and development, research and teaching. .

The main courses offered are: basics of computer-aided design, sketching, color, preliminary design, composition, design performance, product design basics, product design procedures and methods, system design, corporate image design, environmental design, Ergonomics, industrial design history, design psychology, etc.

After graduation, students can go to various colleges and universities and scientific research institutes to engage in product design education and research, or serve in design companies and other enterprises and institutions to engage in product design, development and research. (Visual Communication Direction)

This professional direction cultivates senior design talents with design innovation capabilities in graphic visual art and computer graphics design. After students enroll, they will receive training in artistic accomplishment, artistic expression, design methods and visual innovation abilities.

The main courses offered include basic art classes, traditional art and painting classes, basic computer-aided design classes, pattern, text, and color research and design classes, photography classes, design history classes, and computer graphics creation classes. Graphic design (advertising, packaging, binding, printing), corporate image (logo, CI), digital media design (interactive interface, video), etc.

After graduation, students can engage in art design education and research in colleges and universities and scientific research institutes, or serve in advertising research for newspapers, television and other media, design companies, computer software companies and other enterprises and institutions. and planning, graphic design, print production, display exhibitions, website and multimedia design, etc.