Surreal concept in graphic design

The concept of surrealism is widely used in graphic design with various forms. Then let's further understand the surrealism conception in graphic design from the diversity. The following are the surreal ideas in graphic design that I sorted out, hoping to help you!

The world we live in is rich and colorful, but because people's lives are used to it and too popular, we hope that miracles will appear and add joy to ordinary life. The content core of graphic design lies in the purpose of conveying information, guiding and persuading. With this purpose, the conception in design and creation, especially the unique conception, has been mentioned in a very high position.

Whether it is realism or surrealism, design must always express and describe the beautiful form in the world of human life or the field of soul travel. Only a highly generalized, concise, unique, novel and unconventional form can arouse people's interest, penetrate the soul and make people think, and the artistic effect can be fully exerted.

Surrealism is an important modernist art movement in Europe, which has achieved fruitful results in art. The works of Dali, the most famous member of the surrealist school, are more realistic about absurd ideas and absurd dreams. Dali used the deep space of illusion and realistic skills to create a dreamy image close to photography, which reflected the role of the subconscious in artistic creation from the inexplicable combination of realism, making the impossible seem possible. This also makes each of his paintings look like a thrilling drama. People and animals, reality and illusion, history and future, limited space and infinite time are wonderfully combined, which gives people a great shock to their vision and mind. In the eternal memory, Dali awakened a strange dream experience. In the desolate landscape of infinite space, mechanical time has shrunk. The distorted head image in the foreground may be the last relic of human disappearance.

The surreal conception in graphic design is surrealism in a narrow sense. As a designer, you should be one step ahead of ordinary people, express people's views on things that people want to say but don't say, and don't stay away from the imagination that ordinary people can accept and follow. In modern society, surrealism has shown its unique role more and more. Trademark and advertising graphic requirements are novel and attractive, so they pay attention to the unique surreal artistic conception. Surreal conception has become an important part of creative design, and sometimes even a design toolkit.

In life, montage-style advertising paintings, geometric configuration trademarks in hyperspace, and imaginative letters and characters have also become quite common. Even decoration, window, leisure places, etc. More and more whimsical and meaningful surrealist ideas are being used, which are more concise, more concentrated and more attractive. As shown in Figure 2, "Pedestrian in the Market": Flying stones, walking on the wall, I have heard a lot. How can a person who walks leisurely on the wall like this not surprise you! Although he knew it was a painting, the painter moved the concept of horizontal painting to a vertical wall, and the ordinary painting was immediately attracted strongly.

The poster designed by Lanny Somans, a famous designer, used the technique of hidden painting for the art festival. In fact, the inspiration of hidden painting comes from nature first. It is very common for natural scenery, clouds, rocks and various near and far textures to recombine into shapes similar to other objects in people's vision. Famous examples in ancient times, such as the yellow cattle stone in Huangniuxia of the Yangtze River, the huge handprint of Zhushan in Sanmenxia of the Yellow River, and Jiuma Painting Mountain in Lijiang of Guilin, are all called masterpieces of nature. However, animal protective color is indeed a hidden phenomenon, showing a surface state similar to that around it. The midges standing on the branches look like dead branches, and the butterfly moths lying on the leaves look like flowers. Just like Lanny Soros's plane poster, the hidden characters and words complement each other and play a brisk ode to joy. His graphics jump from pen to paper, vividly reflecting the attraction of humorous, cheerful and joyful visual images. The hidden form of hidden painting is often an imaginary thing with surreal spatial structure, so it not only has the function of entertainment and training (especially for children) from the plane function, but also breaks through the general concept of space for adults, which undoubtedly improves people's insight into the real world and enriches people's creative forms and techniques.

There is a famous landscape painting in the Philadelphia Museum of Art in the United States, which is called "The Man on the Stairs". When you stand in front of it, it harmonizes with the environment so well that you almost think you are back in the18th century. It is said that President Washington nodded and smiled at the people in the painting when he passed by. Never knew it was just a painting. The concept of "scene in the scene" refers to the combination of real scene and virtual scene in a certain real scene, which greatly expands the temporal and spatial connotation of real scene, increases the richness of artistic space, and makes people get rid of the limitations of reality and fully enjoy the deeper, farther and wider beauty expansion. When people observe the shapes on the screen and combine them into a conscious entity, they are often influenced by the surrounding graphics, light and shadow, shape placement, distractions and so on. , often make the form of feelings out of shape. This is an illusion. It is an interesting surrealist idea to use the illusion of people to express an illusion painting which is different from the objective form of the original painting. In the picture of a clown, his feet are actually standing straight, but it seems that his left knee is inside and his right knee is outside. If you put your eyes on the edge of the paper, your legs won't bend at all. Illusion painting techniques are widely used in abstract painting, but symbols, trademarks, advertisements and so on. Often used to achieve strange effects. A muffler poster, a man holding an empty picture frame, it is easy for us to think that he is holding a picture of clouds to cover up his impression, but look carefully, there are white clouds in the background. Judging from common sense, it can only be a counterintuitive phenomenon. However, from a deeper level, this is a unique creative technique of painting people. Illusion painting, by filling or extending people's visual impression, still looks like a real body at first glance, and can only be understood by careful examination. This kind of painting is imaginative and surreal, and it is this surreal space that brings our thinking into the unfathomable world.

Recently, the design concepts of graphics and bottom have broken through the traditional framework of regular geometric graphics and adopted the continuous structure of irregular bodies. Draw several pictures on a plane, with the space outside the pictures as the bottom. The bottom is also expressed by a certain shape. The result diagram and the bottom constitute two forms of a thing, that is, a design expresses two layers of information. There is an anti-war poster, which consists of many bombs, and the bottom is just a skull. In this way, the two layers of information are interrelated and present a silent theme. In addition to the above, the use of shadows, the effect of using fake models, and optical painting to improve visual effects are all surreal ideas. For the surreal conception in creative design, I think the application of surreal technique is equivalent to its flavor. It makes the poster more functional and exciting, so it is more active and vivid, full of indescribable curiosity. Whether it is a happy or sad theme, or a special or ordinary theme, we can achieve innovative and charming results through surrealism. Although the image created by surreal means only affects people's vision, its theme is deeply rooted in people's hearts through strong appeal and becomes something with style and interest.

Since the surreal conception is deeply rooted in people's hearts, it must objectively serve people's attitude towards the current society and ideological trend, and give warning to human beings' own advance and retreat. On the one hand, actively participate in criticizing the beauty and evil of society, environment, life and spirit, on the other hand, explore a brighter civilization in the future, which is the correct attitude towards surreal thought. It reveals the potential consciousness of human beings and shows this consciousness through artistic creation, which will promote the concept of modern graphic design in the future and inspire the creation to some extent. ;